1.  Highlights  Running time: 7 days. Funds spent: $200.  Total impression: 139,833. Clicks: 648. Overall CTR: 4.6%  Search impression: 11,046. Clicks: 64. Overall CTR: 4.9%  Display impression: 128,477. Clicks: 592. Overall CTR: 4.6%  Overall Quality Score Average: 5.655 (353 keywords total)  Primary Campaign: event Planning Sports Search, Event display

2.  Negative keywords: Accounting, Activesports, coach, England, essential smart football, Eventbrite, facility, facility management, facility management software, facility software, kevin, manage online, ManageYourLeague.com, NCAA, outing, party, Scheduleague, SportsIT, Ultimate, wikiHow.  The numbers:

3. Clicks* Impression Quality Score* Average CPC

4.  Best keywords:  Sports scheduling  Sports schedule maker  Volleyball brackets  Calendar scheduling software  Total impression by Top 4 keywords: 16,062  Total clicks by Top 4 keywords: 89  Total Overall CTR for Top 4 keywords: 21.82%

5.  Note: Volleyball has display ad and so has highest clicks.

6.  Top performing ads overall  Notes: All are display ads

7.  Top performing Ads: Search network only  Note: Top performing ads are judged by CTR and Total Impression Count, not solely CTR.