1. English for Careers Chapter 14 Writing for Multimedia

2. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 2 Your goals for Chapter 14 Plan an oral presentation with visuals Explain what’s different about writing for print and multimedia Identify features of text written for a Web site

3. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 3 Planning an oral presentation What do you want to accomplish? How much time do you have? Where will you make the presentation? Will you be standing or sitting? What equipment and handouts will you need?

4. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 4 Planning Define your objective Write out what you want to accomplish. Who is your audience? What do you want them to think or do as a result of the presentation?

5. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 5 Prepare the Content Introduction Tell them what you’re going to tell them. Body Tell them. Conclusion Tell them what you told them.

6. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 6 Introduction Get their interest with your opening. Begin with a story or joke, if you can. Summarize your main points. Don’t go into detail.

7. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 7 Body Present each main point. Provide supporting information. Use visuals if possible. Give specific examples. Speak at a level appropriate to your audience.

8. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 8 Conclusion Summarize what you explained. Make recommendations. Avoid introducing new ideas!

9. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 9 Using Presentation Slides Focus on key points. Do not plan to read from the slides. Use as few words as possible on the screen. Speak directly to the audience from notes.

10. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 10 Designing slides: Use software template color combinations. Use contrasting colors for readability. Use appropriate images. Use a consistent layout.

11. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 11 Writing for the Web Readers view your words on a screen. They use the information in different ways. Text, graphics, movement, and sound all affect your audience—and your message.

12. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 12 Considerations for the screen: Amount of text Keep sentences and paragraphs short. Arrangement of text Use open space for ease of reading. Type font choices Use style, size, and color for emphasis.

13. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 13 Standards Draft, revise, and proofread as you would any written communication. Remember that Web site users expect information to be kept up to date.

14. English for Careers: Business, Professional, and Technical, 10 th ed. Smith and Moore © 2010 Pearson Higher Education, Upper Saddle River, NJ 07458. All Rights Reserved. 14 Checkpoint You have a basic understanding of how to prepare and deliver a presentation and write for multimedia.