1. Eurostat Making the ESS visible

2. Eurostat The ESS - a large international network, unknown to the European public and faced with challenges

3. Eurostat CHALLENGES  Significant increase in the demand for data  Tough competition from commercial data providers Requests for burden reduction Severe financial constraints

4. Eurostat WHY MAKE THE ESS VISIBLE? To make the ESS known To explain its work To draw attention to the difference in quality between European statistics (ESS) and figures from other sources

5. Eurostat THREE MAIN COMMUNICATION ACTIONS ESS logo Dedicated ESS website Annual ESS Report

6. Eurostat LOGO Vote held in 2011 to adopt this logo Designed in the UK Growing use across the ESS

7. Eurostat ESS WEBSITE Corporate information about ESS partners News, events, training opportunities, appointments and vacancies Not a duplication of national websites

8. Eurostat

10. ESS REPORT The first publication expressing the views of the ESS Shows the most recent statistical developments and achievements Aims at politicians, academics and everyone interested in statistics

11. Eurostat WHO IS INVOLVED Editorial board - ESS members and Eurostat Writers / editors – Eurostat communication officers Approval process – all EU member states

12. Eurostat TABLE OF CONTENTS 1. About the ESS 2. Key achievements in 2012 3. EU Council Presidency explained 4. Denmark/Cyprus 5. Measurement of well-being 6. European Statistical Programme 7. Future of the ESS

13. Eurostat IMPACT Communication tools are there. Their impact depends on the use of those tools by each individual ESS partner It is more difficult to communicate for a network than for an organisation It is a long process Initial feedback on the ESS Report positive

14. Eurostat THANK YOU FOR YOUR ATTENTION!