1. e-Health 2016 Ambassadors Resource Package February 5, 2016

2. Welcome! Welcome to the #eHealth2016! We are glad you are on board to help promote e-Health 2016: Reimagining healthcare delivery in Canada. This year’s event is the must attend digital health conference to network, learn, collaborate and innovate. This package will provide you with information and resources to support you in your Ambassadorship. You will receive periodic emails letting you know when updates are made to the materials. If there is anything that we could do to help you in your role, let us know and we’ll do our best to accommodate it. Here’s to the best e-Health Conference yet!

3. Key Dates For 2016 ActivityDate Ambassadors’ OrientationJanuary 26 & February 2 Early-bird Exhibitor DeadlineFebruary 5 Early-bird Registration DeadlineMarch 7 Hotel Booking DeadlineApril 28 Regular Registration ClosesMay 26 Late/Onsite RegistrationMay 27 – June 8 e-Health ConferenceJune 5 – 8

4. Key Messages e-Health 2016 is the only national conference that connects the entire digital health ecosystem – IT/IM solutions, system funders and decision makers, thought leaders, etc. – June 5 – 8, 2016 – Vancouver, BC e-Health 2016: Reimagining healthcare delivery in Canada is the must attend digital health conference – network, learn, collaborate and innovate – Learn about key digital health priorities at the national, provincial/territorial and organizational levels – Engage with health informatics leaders and discover opportunities for you and your organization now and in the future – Participate in business relationship building and knowledge exchange – Tap into top quality education, best practices, successes, key learnings, ideation and ground breaking research Top health care thought leaders and influencers will engage attendees, share their knowledge and incite learning and innovation Learn more and register today at e-healthconference.com These messages are to support you in creating your own communication materials (e.g. email, social media, etc.). Feel free to use some, or all in your materials.

5. Useful URLs & Handles Ambassadors Resource Package Website http://www.e- healthconference.com/ambassador-resource-package/http://www.e- healthconference.com/ambassador-resource-package/ Registration http://www.e-healthconference.com/register/registration/http://www.e-healthconference.com/register/registration/ Hotel Accommodations http://www.e-healthconference.com/hotel-travel- 2/hotels/http://www.e-healthconference.com/hotel-travel- 2/hotels/ Travel Information http://www.e-healthconference.com/hotel-travel-2/travel- information/http://www.e-healthconference.com/hotel-travel-2/travel- information/ Program at a Glance http://www.e-healthconference.com/program/program-at- a-glance/http://www.e-healthconference.com/program/program-at- a-glance/ Meet the Speakers http://www.e-healthconference.com/program/meet-the- speakers/http://www.e-healthconference.com/program/meet-the- speakers/ Convince Your Boss package http://www.e- healthconference.com/register/convince-your-boss/http://www.e- healthconference.com/register/convince-your-boss/ Pre-Conference Sunday http://www.e-healthconference.com/pre-con- events/workshops-symposiums/http://www.e-healthconference.com/pre-con- events/workshops-symposiums/ Following are some URLs that you may find helpful in your communications.

6. Useful URLs & Handles e-Health Blog http://www.e-healthconference.com/blog/http://www.e-healthconference.com/blog/ LinkedIn https://www.linkedin.com/company/10297604 https://www.linkedin.com/company/10297604 Facebook https://www.facebook.com/ehealthconference/https://www.facebook.com/ehealthconference/ Twitter https://twitter.com/ehealthconfhttps://twitter.com/ehealthconf – @eHealthConf – @Infoway – @CIHI_ICIS – @COACH_HI – #eHealth2016 Speaker handles – @johndehart @johndehart – @drfrancescutti @drfrancescutti – @MedtronicCA (Neil D. Fraser) @MedtronicCA – @dr_pvaughan @dr_pvaughan – @VanIslandHealth (Catherine Claiter-Larsen) Following are the social media handles that you may find helpful.

7. Ambassadors Badge Feel free to share the attached image through social media or post it to your blog, website or email signature. Hyperlink your badge to www.e-HealthConference.com

8. Social Media Assets If you are attending a conference or event where one of the host organizations will be, drop by the booth and take advantage of the social media speech bubbles for some fun. A little context on how they can be used for photos then shared through social channels.

9. Resources

10. The following materials are available for your download, and may be updated periodically. You will be advised when updates are available. Banner Ads – post to your website, blog, or other Banner Ads PowerPoint Template – use for presentation or material development PowerPoint Template Presentation Slide – slip this into your presentations to promote e-Health Presentation Slide Postcard – send out or take a handful to events and meetings to hand out Postcard Convince Your Boss Package – tools to support attendance; available on the website Convince Your Boss Package Suggested Social Media Posts + Seasonal/Topical Suggestions – use, adapt or create your own social posts Suggested Social Media Posts + Seasonal/Topical Suggestions Newsletter Copy – use, adapt or create your own copy for your organizational newsletter or blog Newsletter Copy Draft Email Copy – adapt to be your own, or use as inspiration for your own emails Draft Email Copy Blogger Guidelines – general principles to keep in mind for upcoming blog posts! Blogger Guidelines Ambassadors List – your fellow Ambassadors Ambassadors List

11. Questions? Shelagh Maloney Canada Health Infoway smaloney@infoway-inforoute.ca 416-595-3168 Sharon DiLeo International Conference Services (ICS) ehealth2016@icsevents.com

12. Thank You!