1. Budget and Resource Committee Office of College Communications November 6, 2014

2. Office of College Communications Marketing Communications – Marketing – Social Media/Web – Public Relations Design and Production – Graphic Design – Printing Services – Photographic/Video Services

3. Strategic Plan Priorities Increase mentions in local, regional, and national media. Increase brand awareness to all members of the College community. Share news and information about the College to multiple constituents. Assist UG/Grad Admissions to recruit at the local, regional, national and international level through coordinated, integrated marketing efforts.

4. Areas of Strategic Investment Undergraduate/graduate recruitment Brand/Image/Identity Additional marketing downstate Additional printing equipment/capabilities Additional photographic/video equipment Online marketing (video, web, social media)

5. Use of Rollover Funds Equipment for Print Shop – Digital collating/stitching ($80K over three years) – Ricoh digital printer (fully paid by December 2015) Web redesign/re-architecturing – $40,000+ from College Communications Temp Services – Photography and video

6. Rollover Balances 2013-14: $152,854 2012-13: -$41,601 2011-12: $125,544 2010-11: $185,967

7. Reallocation of Funds Recruitment – Focus on undergraduate and graduate recruitment Technology Upgrades – Photo archive software – Video

8. Planning for Strategic Savings Conservative with media buying Cut conferences/travel

9. Shared Services Working with UB, Empire State, Potsdam – i.e. Business Card Template Getting work from Potsdam, Upstate Medical Sending work to UB – Less expensive than outside printers

10. Questions?