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1.03 Career Choices in SEM. Sports Marketing vs. Event Marketing Sports Marketing: related to the many facets of the sports industry (teams, equipment,

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Presentation on theme: "1.03 Career Choices in SEM. Sports Marketing vs. Event Marketing Sports Marketing: related to the many facets of the sports industry (teams, equipment,"— Presentation transcript:

1 1.03 Career Choices in SEM

2 Sports Marketing vs. Event Marketing Sports Marketing: related to the many facets of the sports industry (teams, equipment, etc.) Sports Marketing: related to the many facets of the sports industry (teams, equipment, etc.) Event Marketing: can be related to sports, entertainment or general products/services Event Marketing: can be related to sports, entertainment or general products/services

3 Types of Businesses in SEM Teams Teams Sports Media Sports Media Sporting Goods Sporting Goods Entertainment Media Entertainment Media Advertising Advertising Merchandising Merchandising Event Marketing Event Marketing

4 Career Potential Responsibilities Responsibilities Abilities Abilities Accomplishments Accomplishments Promotion ladder Promotion ladder Upper Mgt Supervisor Entry Level Intern

5 Personal Traits Friendliness Friendliness Courtesy Courtesy Ethical behavior Ethical behavior Creativity Creativity Initiative Initiative Responsibility Responsibility Attitude Attitude Self-control Self-control Self-awareness Self-awareness Willingness to change Willingness to change

6 Training Needed for SEM Writing/speaking skills Writing/speaking skills Computer skills Computer skills Classes Classes Internships Internships

7 SEM Careers Advertising: creating and buying media Advertising: creating and buying media Sales promotion: using events to create sales Sales promotion: using events to create sales Ticket sales: selling to companies, individuals Ticket sales: selling to companies, individuals Market research: finding who buys and why Market research: finding who buys and why Merchandising: supervises team’s licensing Merchandising: supervises team’s licensing Community relations: create and maintain relationships with local area Community relations: create and maintain relationships with local area

8 SEM Careers, Continued Media relations: write press releases; organize news conferences Media relations: write press releases; organize news conferences Sponsorships: match corporations with events Sponsorships: match corporations with events Event planning: coordinating activities Event planning: coordinating activities Concessions: food, drink, merchandise Concessions: food, drink, merchandise Marketing: moving goods to consumers Marketing: moving goods to consumers


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