1. Kaltura Video Navigator for ECM
July 2015
Kaltura Video Navigator for ECM

2. IBM and Kaltura – Introduction Video

3. Consumers connected to the enterprise
Video is Transforming the Enterprise
46 Exabytes
of storage needed for content digitization and preservation by 20153
16 Hours
of video per employee per month will be streamed by 20167
58%
of all business Internet traffic will be video by 2017, up from 31% in 20125
80%
of all consumer Internet traffic will be video by 20181
1.8x
more likely that consumers will purchase after watching in store video
4 billion
online video users in
2017, up from 2 billion
in 20121
32%
of higher education students now take at least one course Online
$270M
revenues in 2014 alone for government video surveillance 50%-200% The amount of video in organizations is increasing at rates within this range6
Video presents a significant enterprise opportunity and a primary ‘data type’… which will transform the application architecture of all industries.
Video will play an important role in realizing IBM’s strategic imperatives including: Cloud, Analytics, Mobile and Social Engagement
Video is becoming an important source of marketplace competitive advantage and differentiation.
Within the enterprise
Consumers connected to the enterprise
Across Industries
Sources: 1) 2014 Cisco Visual Networking Visual Index Forecast 2) Alcatel-Lucent Bell Labs 2013 Forecast 3) 2010 Digital Storage for Media and Entertainment Report, Coughlin Associates, 4) EMC: 5) 6) Gartner - Video Content Management 7) Gartner - "Predicts 2012: Plan for Cloud, Mobility and 'Big Content' in Your ECM Strategy” 3 3

4. Video is Already in Wide Use Across the Enterprise
Video presents a significant enterprise opportunity and a primary ‘data type’… which will transform the application architecture of all industries.
Video will play an important role in realizing IBM’s strategic imperatives including: Cloud, Analytics, Mobile and Social Engagement
Video is becoming an important source of marketplace competitive advantage and differentiation.
* Source: Kaltura/Wainhouse Research “Enterprise Web Communications Survey Q4 2014” 4 4

5. Critical capabilities address Business Content needs
Capture
Protect
Activate
Analyze
Engage
Reduce paper handling and shipping
Reduce risk by eliminating what you don’t need
Use content across business systems
Reveal insight hidden in content
Connect people, content, analytics and process into Systems of Insight
Extract valuable business data from content
Guard against fraud, comply with regulations
Eliminate silos between departments
Improve business decisions
Streamline collaboration with hybrid cloud
Push capture to the edge of the enterprise
Govern content throughout its lifecycle
Increased productivity of teams
Improve performance of people and systems
Mobile access to business content
The Critical capabilities:
1. Capture and convert content digitally
Too many organizations still rely on paper-based content management, even in Many organizations receive documents by fax or , but then print them out rather than capturing that content in a digital format. Capturing information and standardizing it digitally is critical to enhancing efficiency, reducing risks and seizing new content-related opportunities.
2. Protect - Reassess governance
The collection of large volumes of information, the implementation of new usage models and the evolving regulatory landscape means that governance must be continually reassessed. Who controls your content? Which government regulations and corporate policies apply to each type of content that you have? Are you able to quickly and efficiently demonstrate compliance? How long must you keep content before you can safely and legally destroy it?
3. Integrate business content into automated solutions
Once you have captured content digitally and identified the most valuable content, you need to incorporate it into your business processes in every department. Integrating digitized content and automating content-related processes helps enhance efficiency, reduce errors and improve responsiveness to customers.
4. Analyze - Implement analytics everywhere
Implement analytics solutions – at every chance - to amplify the value of content by finding patterns and trends, and generating new insights that can help you achieve your organization’s goals. Our content management solutions can identify and understand information within content as you capture it, it can also prepare business content for analytics, ensuring its accuracy and making sure it is in the right format for analysis.
5. Engage - people and content
New technology solutions can go a long way toward increasing the value of enterprise content, but you need staff participation and involvement to improve the odds of successful deployment and acceptance. Facilitate collaboration among key teams to choose the right solutions, maximize user adoption, ensure compliance and proper governance, and fully integrate IBM Business Content Services into your organization’s processes.
All on a Secure Content Infrastructure – whether it’s On-Premises, in the Cloud, Mobile or on the Web.

6. Video Represents a Challenge Within the Enterprise
The Right Information
Optimizing video viewing experience anywhere, anytime, on any device
Analytics on viewer behavior
Enforce security policies
Content
Content originates from many sources and devices
Video formats and sizes vary widely (codec, resolution, bit rate)
Video has unique metadata and security requirements
Adding Value By
Transform into multiple playback formats
In-video search and auto-metadata extraction
Video is difficult to store, manage and display with current tools used for unstructured content.
Proliferation of video silos and disparate tools exposes crucial enterprise video assets to inadequate security and lifecycle management controls
Video assets require unique technology for discovery, usability, and compliance
Video is already a key component of many business processes
The need to manage video as a “primary data type” is transforming the application architecture across all industries
Video is aligned with IBM’s strategic imperatives - Cloud, Analytics, Mobile and Social Engagement
Video provides a strategic competitive advantage and differentiation for enterprises

7. Video Presents a Significant Opportunity in the Enterprise
Video is already a key component of many business processes, and technology adoption has passed the “tipping point”
The need to manage video as a “primary data type” is transforming the application architecture across all industries
Video is aligned with IBM’s strategic imperatives - Cloud, Analytics, Mobile and Social Engagement
Video provides a strategic competitive advantage and differentiation for enterprises
Video presents a significant enterprise opportunity and a primary ‘data type’… which will transform the application architecture of all industries.
Video will play an important role in realizing IBM’s strategic imperatives including: Cloud, Analytics, Mobile and Social Engagement
Video is becoming an important source of marketplace competitive advantage and differentiation.
The need to manage video as a first-class data type is rapidly becoming a necessity for every organization. 
Video is already a key component of many business processes,

8. Video Offerings Overview
Kaltura Video Navigator for ECM
Kaltura MediaSpaceTM
Simple ingest, storage, search, retrieval and playback of video content in ECM
Maintain all source assets on ECM
Optimized delivery and playback on any device, inside or outside the firewall
Support for full information lifecycle governance including versioning and retention management
Include video content in Case Management workflows
Detailed user analytics showing consumption per-asset, per-user
CorporateTube for the Enterprise
Powerful capabilities for video creation, sharing, searching and watching
Cross-device experience and a mobile app
Customization and branding of the portal
Powerful content curation with secure channels and categories
Granular control over content and users
Supports dedicated experience not just for video, but also audio and image

9. About Kaltura

10. Kaltura – The Leading Video Technology Company Powering Any Video Experience
Solutions
Powering Collaboration,
Communication, Learning, Entertainment, and Marketing Video Experiences
Customers
Thousands of customers and hundreds of millions of end users worldwide across all industries
Open Extensible Platform
Flexible API-based platform, hybrid cloud/on-prem deployment
Fast Innovation
100,000-strong developer community; hundreds of tech partners extending the platform
Global Footprint
NYC (HQ), San Francisco, London, Tel Aviv (R&D), Sao Paulo, and Singapore
Team
400+ employees, worldwide sales,
24/7 technical support

11. Missing the other sentence I requested

12. Missing a yellow highlight on Kaltura like Forrester slide

13. Kaltura Video Navigator
Product Highlights:
Kaltura Video Navigator

14. Kaltura Video + IBM ECM Increases Business Content Value
Enable new use cases and workflows by adding video as a native data-type into ECM
Eliminate content silos and reduce content management complexities by providing unified upload, search, and management of video content, alongside all other asset types in ECM
Video complies with the system of record rules for ECM. Reduce risk and assure compliance by enforcing lifecycle governance policies on video, as with all other content types within ECM
Reliable and secure delivery of video content to users anywhere, anytime, on any device

15. Simplify Video Content Ingestion into ECM
Feature:
Source video assets are uploaded directly to ECM, and maintained within ECM storage as master copy
Transcoded formats stored in cloud to optimize playback on any device and any network condition
Benefit:
Maintain lifecycle management functionality on video assets in accordance with data compliance policies– support the system of record requirement
Simplify and expedite content import from anywhere and any device
Eliminates need for separate video management tools and workflows

16. Powerful Video Search and In-Video Discovery
Feature:
Search and find relevant videos as well as specific ‘in-video’ information from the global search
Benefit: .
Increase the value of the video asset by quickly finding the most relevant info within the video
Expand use cases, allowing video participation with powerful search and discovery capabilities, including search inside each video, that were previously impossible
Users can search for video assets just as they search for any other document within the ECM interface. This capability includes both metadata and full-text search across the repository for key phrases. Search hits against a video transcript will bring up the correct moment within the video, just like searching within a document.
Previous bullet: Dramatically reduce the time it takes to find relevant info within the video

17. Seamless Video Retrieval and Playback
Feature
Play video content directly within Content Navigator, from any device, via WAN or internet, with optimal quality
Benefit:
Enable secure and unified access to content including video anywhere, anytime, on any device optimized for geo, device, and network bandwidth
Eliminates the need for client side install or file download ; supports HD video
Seamless Ingest, Storage, Search, Retrieval and Playback of Video
Each aspect of the video workflow functions smoothly and simply across desktop, tablet, and smartphone platforms. For most use cases, no additional client-side install is required.

18. ECM + Kaltura: Optimized Video Management and Delivery
ECM Repository1
Kaltura
Video Content
Metadata
Source Video Asset
Video Renditions
1 FileNet Content Manager or IBM Content Foundation
IBM Content Navigator

19. Kaltura Video Navigator – Video Walkthrough/Demo

20. 1 FileNet Content Manager or IBM Content Foundation
Kaltura Video Navigator: Dependencies and Deployment
Requires FileNet P8 v5.2.1+
IBM FileNet Content Manager
IBM Content Foundation / Content Navigator
IBM Content Search Services
Future deployment option
Current release uses Kaltura SaaS only with P8 on Prem
Future releases will support Kaltura On Premise, Cloud TBD
ECM1 OnPrem
Cloud
Video presents a significant enterprise opportunity and a primary ‘data type’… which will transform the application architecture of all industries.
Video will play an important role in realizing IBM’s strategic imperatives including: Cloud, Analytics, Mobile and Social Engagement
Video is becoming an important source of marketplace competitive advantage and differentiation.
Kaltura SaaS
Kaltura OnPrem
Q4 2015
1 FileNet Content Manager or IBM Content Foundation 20 20

21. Use Cases

22. Vertical-Specific Use cases and Benefits
Vertical Use Case
Description
Value Prop
Insurance underwriting and claims
Customer captured video as part of insurance and claims submission processes
Cost reduction: Efficiency of underwriters and claims adjusters incl. lower staffing and reduced travel
Revenue Generation: Customer retention and new customers
Energy and Utilities inspections
Maintenance records and visual inspection of failures
Cost reduction: Efficiency of maintenance and inspection process
Revenue Generation: Core platform requirement
Manufacturing health & safety
Health and safety incident visual recording of circumstances
Cost reduction: Efficiency of recording and reporting process
HR/Legal interviews & depositions
Recording of phone and in- person interviews for candidate hiring and legal depositions
Cost reduction: Efficiency of hiring process. Risk management for legal
Call center monitoring
Recording incoming calls into call centers and service support centers
Cost reduction: Risk management
Revenue Generation: Customer retention through customer sentiment analysis
Regulated environment call monitoring
Financial and other regulated industries where all calls for individuals must be monitored

23. Use Case Streamline Auto Insurance Claim
A motorist involved in accident uses smartphone to record the scene, damage, and testimony from witnesses and at-fault driver in a short video 
Motorist uploads video evidence via the IBM Content Navigator mobile app provided by insurance company
Case Adjuster use Case Manager to note sections in the video where parties may have accepted responsibility, etc.  
Claims Adjuster accesses the video on laptop or mobile device to quickly resolve the claim
Solution:
Enables videos to be captured by mobile devices
Provides single user interface from capture through claim
Enables video to be leveraged for claim resolution, enhancing customer satisfaction and reducing costs
A motorist is involved in a traffic accident.  
After exchanging relevant credentials, motorist uses smartphone to record the scene, damage and testimony from witnesses and at fault driver in a short video.  
Motorist uploads video evidence via the IBM Content Navigator mobile app provided by insurance company,
The source video is captured and stored in FileNet CM
A new case is triggered in Case Manager / Content Foundation(?) with insurance adjuster who uses documents the damage, notes sections in the video where parties may have accepted responsibility, etc.  
The claims adjuster accesses the video on their laptop or on his mobile device the following morning to prepare to resolve the claim.

24. Use Case: Dash Cam and Body Cam in Law Enforcement
$75M federal funding for body cams
Video subject to complex legal discovery and retention periods
Freedom of information requests demand release of videos to the public
Faces of victims, undercover officers and witnesses must be redacted prior to release
Access control, editing/ clipping/ trimming, legal holds and chain of custody issues require ECM capabilities
Use of video cameras in law enforcement is growing dramatically and is supported by $75M in federal funding for body cameras
Video captured by these devices is subject to complex legal discovery and retention periods
Freedom of information requests demand release of the videos to the public
Faces of victims, undercover officers and witnesses must be redacted prior to release
Access control, editing/clipping/trimming, legal holds and chain of custody issues require ECM capabilities
Solution
Provides single source of truth, legally defensible
Enables access to redacted versions of videos
Provides life cycle governance for video

25. Use Case: Remote Maintenance and Service
An oil rig worker confronts severe and complex problem at sea related to a new drill
No time to read the 65 page manual
Worker uses his iPad to search through hundreds of videos based on specific key words that describe that specific problem
Created by subject matter experts, the how-to video guides the worker through the needed steps to repair the drill
This improves productivity and skill level of employees in the field in real time, and eliminates the need and cost of deploying skilled workers to remote locations
Solution
Provides simple access to library of expertise
Enables quicker problem resolution
Reduces errors associated with complex repairs
A oil rig maintenance worker is confronted with a severe and complex problem at sea related to a new drill
Given the time sensitive nature of the problem, the worker cannot read through the 65 page manual
Worker uses his iPad to search through hundreds of videos based on specific key words that describe that specific drill problem and model.
Created by the subject matter expert, the how-to video guides the on-site worker through the needed steps to repair the drill
This improves productivity and skill level of employees in the field in real time, and eliminates the need and cost of deploying skilled workers to remote locations.

26. Extracting Value from Large Libraries of Video Content
Financial institutions, call centers, and security providers record and store thousands of hours of video from monitored calls, meetings, ATM surveillance cameras, and security camera feeds
All video uploaded to ECM is transcribed and indexed for easy search, analysis and retrieval
Videos are seamlessly transcoded into different formats for optimized playback on any devices, anywhere
Lifecycle governance and security policies get applied to video files to optimize storage requirements
Any organization with a large library of content could should be excited about video in ECM.
Turn videos into assets, not burdens with meaningful data extraction.
Sorting, indexing content for easy discovery in the future.
All video is automatically (or manually) uploaded to ECM, transcribed and indexed and for easy search, analysis and future retrieval.
Videos are seamlessly transcoded into different formats for optimized playback on any devices, anywhere.
Lifecycle governance and security policies get applied to video files to optimize storage requirements
Solution
Provides single silo for all video assets
Enables access from any device
Ensures compliance across all video assets

27. Use Case: Team Collaboration
A marketing team is working on a new product launch and ad campaign inside Teamspace
All documents and videos must be reviewed and go through Case Management, streamlining approval process across medical, legal, marketing, etc.
The team publishes the videos to the internal social portal for feedback, and review
In-video player call to action buttons and analytics measure campaign effectiveness
Videos get edited and updated and published on the fly & subjected to proper retention and lifecycle governance policies
Solution
Integrates with core ECM offerings
Enables documentation of approvals
Provides access across teams collaborating on video
A Pharma marketing team is working on a new product launch and ad campaign inside TeamSpace
All documents and videos must be reviewed and go through approval process across medical, legal, marketing, etc.
The team publishes the videos to the internal social portal for feedback, and review
In-video player call to action buttons and analytics measure campaign effectiveness
Videos get edited and updated and published on the fly & subjected to proper retention and lifecycle governance policies

28. (e.g. of Claims/Safety/Maintenance/ Banking)
Video Buyer Profiles
CIO / IT
VP of Training
VP of Compliance
CFO
ECM User
Dept. Lead
(e.g. of Claims/Safety/Maintenance/ Banking)
Eliminate siloed video content and solution across the org
Train & onboard more employees faster
Enhance Control and security over all video assets across the organization
Reduce costs by extending ROI on produced video content & making it searchable
Improve productivity by simplifying upload, search and access to video content
Increase information flow to the field
Reduce costs and overhead by eliminating siloed video solutions and content across the organization
Enhance control and security over all video assets across the organization
Make it easy for video users to comply with internal data management requirements
Improve employee productivity by simplifying searching and accessing to video content
Simplify creation of business workflows that involve video
Train and onboard employees faster and more effectively with video training content
Extend the ROI on produced video content, by making it searchable with in-video search
Use video across various IBM products (IBM Content Foundation, IBM Connections, IBM FileNt Content Manager, and IBM Case manager)
Generate insights around video consumption trends via detailed analytics

29. Questions to Ask Within Your Enterprise
What type of video content does your organization create and consume?
What technologies and tools do you use to manage and store your videos?
Which departments create the most videos?
How do employees find and watch corporate videos?
Are you storing video outside the enterprise (YouTube)?
Are you considering leveraging video to improve existing or new business workflows ?
Do you have any upcoming projects that incorporate video?
Are your executives and colleagues happy with how videos are managed?
Can create/view videos from any device at anytime?

30. Pricing

31. Pricing
Products will be SaaS Offerings in Passport Advantage priced based on:
Number of authorized users, not AUVUs
Storage and Bandwidth (one combined metric)
Optional features
Speech to text translation
Overage
Base includes
Five (5) Terabytes of blended storage and bandwidth
Four (4) Kaltura Media Console (KMC) Content Accounts
20 Kaltura Media Console (KMC) Admin Accounts
This configuration will cover many use cases
Sold in 12 month increments – minimum 1 year contract
Kaltura Video Navigator for ECM
(PID # 5725W67)
Kaltura MediaSpace Plus
(PID# 5725W68)

32. US List Pricing: Kaltura Video Navigator for IBM ECM
Subscription License Fees
Like ECM, KVN software license is priced per user; unlike ECM, KVN is SaaS, and priced as an annual subscription
5TB of “blended usage” (cloud storage and CDN bandwidth) is included
Basic account provisioning and configuration is included
Optional services are available for custom configuration, training, best practices

33. US List Pricing: Kaltura Video Navigator for IBM ECM
Storage and Bandwidth Utilization
For both KVN and MediaSpace, there are variable costs associated with storage and bandwidth utilization
Video assets and associated transcodes consume storage; playback by end users consumes CDN bandwidth
Kaltura typically bills for these consumables on a “blended usage” basis for simplicity
The blended total consists of (average daily storage during month) + (total CDN bandwidth consumed)
5TB monthly blended usage is included in all IBM customer contracts
This will likely be sufficient for ~80% of customers’ initial contract term
Additional usage is priced per below
Storage and Bandwidth Overages: $1.00/GB/month

34. US List Pricing: Kaltura Video Navigator for IBM ECM
Kaltura REACH Transcription Services
Machine speech-to-text is about 80-85% accurate; excellent for search, but human transcription services should be used when accuracy is paramount
Human transcription services are available via SOW
Transcription services are optional , and are sold as an annual commitment of transcription hours per month that must be consumed in a given contract year
For example, a 12-month commitment to a bundle of 600 hours per month of Machine Speech to Text, 24 hour TAT, would be priced at $8,400 per year)
Minimum purchase is 100 hrs/month

35. Contacts Kaltura Key Contacts
Devon Copley - VP Channels
Michael Shrage - Channel Management, N.America
Christian Blondeau – Channel Management, EMEA
Jennifer Capo - Channel Management, APAC
Juan-Carlos Santamaria - GM, LatAm
IBM Key Contacts
Thom Garcia - Program Director, Strategy, ECM
Steve Studer – Offering Manager, IBM ECM Marketing
Carol Taylor – WW Sales Leader ECM
AJ Chamoy – WW Industry Leader, ECM
Aliye Ergulen – Market Segment Manager, ECM

36. Video Links Kaltura http://corp.kaltura.com/ ibm.com pages
Solution brief

38. Current Architecture On Premise Kaltura SaaS, or On Prem FileNet
Repository
On Premise
Kaltura SaaS, or On Prem
Trans-codes
Video
IBM
Content Navigator
Plug-in
Event Handler
KAF
Instance
API
https iFrame
Metadata synch
https

39. Future Architecture Possibilities
FileNet
Kaltura
Repository
On Premise
Kaltura SaaS,
,or On Prem
Trans-codes
Video
IBM
Content Navigator
Plug-in
Event Handler
KAF
Instance
API
https iFrame
Metadata synch
https
Visual Content Analysis
Text
Transcription
Possible future development direction from Research assets
Box
SoftLayer
CM8