1. Information value chain InformationEnd user

2. Information value chain Raw Information Listed

3. Clustered

4. Prioritized

5. Clustered Prioritized Abstracted

6. Alerted Key UsersCommunities & User groups Portals Knowledge Base

7. Shares and ratio’s Trend and development Benchmarks Analysed

8. Conclusions Recommendations

9. Information Listedclusteredprioritised abstracted Alerted analysed recommended concluded Information value chain

10. Intelligence van externe bronnen listed clustered prioritised abstracted analysed concluded recommended costs added value Trends / benchmarks / on-going 0.3man-day t=0.3 0.4mdy t=0.7 0.4mdy t=1.1 1mdy t=2.1 3mdy t=5.1 0.4mdy t=5.5 +0mdy t=5.5 Externe intelligence Per project opstart cumulatief

11. SEARCH Stakeholder knowledge map Specialist s Industries Key people Institutions / Organisations

12. Stakeholder / relevance map

13. © 2010 Deloitte Touche Tohmatsu klant € Klassieke verbinding klantrelatie “verdiepen” dienstverlener

14. Adviseur K-map I-map Kennis Kenners Klant Een verbinding erbij = klantrelatie “versterken” Intelligence

15. Project / core process The knowledge cycle capturing labelling best practice transparency mapping sharing synergy storing Core documents Context documents Debriefing New insights Mistakes Learned lessons Knowledge base archive Business intelligence External information Knowledge base acceleration support Start up

16. Schiphol airport Stakeholder monitoring Politics National govt Local govt Investors Airlines Suppliers Passengers Environmental groups Staff VK NRC FD VN HP/de tijd Elsevier aviation logistics trade Grey lit websites Daily papers Opinions Trade & industry Etc.

17. 8 1)Anxxxxamide 2)BeexxN 3)Cheexxxxing Enzyme 4)Cholxxxxxxxptide 5)Labelxxxxxflavours 6)Deexxxxaste 7)Novxxxx Prebiotic 8)Lysxxxxdase 9)Mooxxxx Peptides 10)Mxxxx 11)Nytaxxxxxxxxxxnanas 12)Nxxxxxn for flxxxer bxxxxs 13)Nooxxxxxxxredients 14)Waxxxxxnding 15)Glxxxxxxxxpment Feasibilities 1 4 7 52 12 11 6 13 3 10 9 product market capability 15 14 exist new exist new Intermed. 8 14 7 5 2 6 13 3 10 9 15 14 12 11 new

18. Business Intelligence Competitor Intelligence Supplier IntelligenceCustomer Int. Knowledge base researchCore process Past current future Technology Science Stakeholder intelligence (business, environment, political) Market intelligence Strategic intelligence Media Intelligence (comm.&PR) (sourcing) (CRM) (KM) Client of client Info-S responsibility BI mgt. responsibilityInterface (visualisation, interaction, capturing) Informed decisions Resource Intelligence (core process)