1. PROJECT NAME LOGO

2. THE PROBLEM Identify the current gap/problem in the market List your target market’s needs and how they are currently being met in the absence of your product/service. Be engaging! Use graphs, charts and market research to aid your statements.

3. YOUR SOLUTION Explain how your solution fits the market gap described in the previous section. If you are operational, describe your solution and current status which could include:  Revenue traction  Number of customers/ users  Names of key marquee customers  Key awards/ recognitions (if relevant) Provide user cases if available.

4. TARGET MARKET Identify your target customers. Describe the market size and current trends. Explain why you think the market for the products and services you offer is big enough to support the growth of your idea into a profitable company.

5. COMPETITORS Identify and pictorially depict your top competitors. What are your barriers to entry?

6. COMPETITIVE ADVANTAGE Explain your key differentiators/ unique selling points. What are your competitive advantages to the competition you have identified in the previous slide.

7. PRODUCTS & SERVICES Describe how your product/service works. Avoid in depth technical jargon. Mention IP and patents if applicable.

8. BUSINESS MODEL Explain how your idea or company will make money. E.g: licensing model, revenue model, sales or distribution model, pricing, service offering, whether there is recurring revenue, etc. How soon will it make money with this strategy?

9. MARKETING STRATEGY How do you plan to reach out to your target market and increase your client base?

10. TEAM Highlight relevant knowledge of the management team, what they bring to the table and prior experience. Advisory Board(if applicable): Current mentors or advisors. If you do not yet have a team, describe the kind of people and skills you need on the Board.

11. TRACTION Milestones achieved. Current status. Timeline for the future.

12. FINANCIAL HIGHLIGHTS Historical (if applicable) and Projected Financial Data (1-2 actual, 5 year projected P&L). E.g.: Cash flow, P&L, Balance sheet, Revenues Gross Margin, Expenses, EBITDA, cash burn and key assumptions. The information should summarize (and be consistent with) your idea’s underlying detailed plan.

13. SUMMARY Detail your deployment plan once funding is achieved – the breakdown of how you intend to spend the funding received. If applicable, mention the amount of money already invested into the company. Make it count! Why does your idea deserve to win?