1. KEY COMMUNICATIONS SKILLS FOR SALES PEOPLE The 6 Messages That Can Undo A Sale © ROM Consultancy Ltd 2011

2. Lost in Translation Each time we communicate with another person there are at least six messages: 1. What you mean to say 2. What you actually say 3. What the other person hears 4. What the other person thinks they hear 5. What the other person says 6. What you think the other person says “What I heard you say doesn’t seem to have been what you thought you meant”.

3. About ROM ROM stands for Results Oriented Management: A strategic Business Development Consultancy with a unique and caring approach towards you and your business. ROM specialises in helping clients to develop and/or grow their companies, either by growing their new business sales or by developing their management and top executives. Established since 1992, ROM is a respected organisation with a proven track record of developing businesses within the Construction, Insurance, Commercial and Public Sectors. See www.rom-consultancy.co.ukwww.rom-consultancy.co.uk PHONE: +44 1788 577344 EMAIL: steve@rom-consultancy.co.uksteve@rom-consultancy.co.uk