1. Google Maps on Smart Phone “Google’s mission is to organise the world’s information and make it universally accessible and useful”, from Google page.

2. Who are the customer Google Maps face to who already owned smart phone and have demand for navigation service or searching service of maps. The extra audiences will come from who are the fans of Google products and find more expediently user experience. How different Global recognition and reputation Own unique technology Always create idea, always base on people Unstinted cooperation with “friends”

3. How dose it work https://youtu.be/0nlU97VPEwk

4. Convergence platform on smart phone: It supports place searching, GPS navigation, real Street View technology, booking hotel and restaurant, searching store information and so on. It is a Map which is not stop at map How dose it work

5. How people think about "Most people are probably here to find alternatives to Google Maps but we cannot deny that feature-for-feature, Google Maps is better than pretty much everybody. "(Joe, 2015) The Google Maps' user give high evaluation marks. Picture From iPod App Store by screenshot

6. Reference Miyao, D. (2016). How to use Google Maps offline. [online] Androidguys.com. Available at: http://www.androidguys.com/2015/12/09/how-to-use-google-maps- offline/ [Accessed 11 Jan. 2016]. Google.co.uk, (2016). About Google. [online] Available at: https://www.google.co.uk/intl/en/about/ [Accessed 11 Jan. 2016]. Yu, F. (2016). Google map. [online] YouTube. Available at: https://youtu.be/0nlU97VPEwk [Accessed 11 Jan. 2016]. Hindy, J. (2015). 13 best GPS app and navigation app options for Android. [online] Android Authority. Available at: http://www.androidauthority.com/best-gps-app- and-navigation-app-for-android-357870/ [Accessed 11 Jan. 2016].