1. QUINCY, IL HANNIBAL, MO KEOKUK, IA MARKET PROFILE

2. 513 Hampshire - Quincy IL 62301 - 217-228-6600 - www.wgem.com

3. QUINCY, IL HANNIBAL, MO KEOKUK, IA MARKET INFORMATION Quincy, Hannibal and Keokuk are located on the scenic banks of the mighty Mississippi River. The market is the 171 st television market. Quincy - Hannibal – Keokuk‘s local economy is supported by a wide variety of industries. Quincy is the largest city in a 100 mile radius, making it the major retail hub for a population of 350,000+. This translates to an effective buying income of over $3,500,000,000, with total retail sales of over $1,600,000,000. Our importance as a major retailing center is illustrated by the tremendous influx of business and industry to our area each and every year. The area also has a very active cultural arts community, supporting a number of fine museums, a civic center/performing arts theatre, and is renowned for its rich architectural history. This support of the arts reflects an enormous amount of discretionary spending on the part of our consumers. In short, the Quincy area market has been and continues to be a dynamic and exciting economic market. Population Persons in DMA (2+)…………..245,000 Households in DMA……………105,000 Black Population……………….3% Hispanic…………………………1% Age18-34……………23% 25-54……………39% 35+………………39% 50+………………36% Effective Buying Income Median Household Income………...$44,133 Median Household EBI*……………$27,208 * EBI…effective buying income Major Employers KnapheideBlessing Hospital Harris Quincy University Broadcast ElectronicsWIU Pillsbury Pella Windows

4. Market Profile HH Rank: 171Cable %: 49% TV HH’s: 104,000ADS Satellite:41% Pop Rank: 167DMA Counties:15 Median Age: 39Median Home Value:$70,600 Median HH Income:$44,133/year HHI Under $15K18%HHI $35K-$49,99919% HHI $15K-$24,99916%HHI $50K - $74,99919% HHI $25K-$34,99916%HHI $75K-$99,9996% HHI $100K +6% Average Household Income:

5. Media Landscape Major Daily Newspapers Quincy Herald Whig – Quincy Hannibal Courier Post – Hannibal Keokuk Daily Gate City – Keokuk Macomb Journal – Macomb Fort Madison Daily Democrat – Fort Madison Burlington Hawkeye - Burlington Major Radio Format WGEM FMNews/Information WGEM AM Sports WTAD AM News/Talk KICK FMHot Country Hits KHMO AMNews/Talk/Info Y101 FMPop/Young AC WCOYMainstream Country FOX FMSports/ 80’s Hits KGRC FMPop/ Young AC GRIZ FMHeavy Rock Q106 FMOldies WGCAReligious

6. Management Directory Carlos FernandezAmy Carothers Station ManagerTV Sales Manager Jim LawrencePatrice Jordan Director of Operations/EngineeringNews Director Shawn DickermanLes Sachs Creative Services ManagerDir. News & Public Affairs Donna Vancil Administrative Assistant

7. The Tri-States News Leader Natalie Will - 2004 - Shan Whiston - 1985 - Rich Cain - 1989 - Les Sachs - 1993 - Ben Marth - 2002 - Brian Inman - 2002 - Lesley Swick - 2003 - Beau Hicks - 1998 - Tyler Tomlinson - 2005 - Laura Johnson - 2004 - Katey Walls - 2006 - Matt Schmidt - 2007 -

8. Award Winning Sigma Delta Chi, Public Service Award for Journalism Edward R. Murrow Award National Headliner Award Associated Press Station of the Year The Gabriel Award Plus numerous other regional awards for Journalism EMMY Award for Overall Excellence in Television News