1. Enlightenment from U.K. Rural Tourism
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2. Summary The basics of U.K. rural tourism
Enlightenment from U.K. Rural Tourism
Summary
The basics of U.K. rural tourism
The features of U.K. rural tourism
The ideas of how to develop rural tourism in Shanghai’s suburbs

3. Part Ⅰ: The basics of U.K. rural tourism
Enlightenment from U.K. Rural Tourism
Part Ⅰ: The basics of U.K. rural tourism
U.K. is one of the pioneering countries who have developed tourism industry successfully , especially the rural tourism.
There are almost 10% tourism scenic areas which can be classified into rural tourism in U.K.
Including some livestock farms, vineyards, country parks-----

4. Part Ⅰ: The basics of U.K. rural tourism
Enlightenment from U.K. Rural Tourism
Part Ⅰ: The basics of U.K. rural tourism
City population is the main source of tourists for rural tourism.
Why------
Enough leisure time (weekends, paid holidays, flexible working time and so on).
Eager to relax themselves in the countryside.
Attracted by rich rural tourism resources.

5. Part Ⅱ: The features of U.K. rural tourism
Enlightenment from U.K. Rural Tourism
Part Ⅱ: The features of U.K. rural tourism
More participation and interaction

6. Part Ⅱ: The feature of U.K. rural tourism
Enlightenment from U.K. Rural Tourism
Part Ⅱ: The feature of U.K. rural tourism
High standards and high quality of services

7. Part Ⅱ: The features of U.K. rural tourism
Enlightenment from U.K. Rural Tourism
Part Ⅱ: The features of U.K. rural tourism
Enjoy countryside food which is healthy & green & ecological

8. Part Ⅱ: The features of U.K. rural tourism
Enlightenment from U.K. Rural Tourism
Part Ⅱ: The features of U.K. rural tourism
Learn something both novel and traditional. E.g. factories, farms and workshops.

9. Enlightenment from U.K. Rural Tourism
Part Ⅲ: The ideas of how to develop rural tourism in Shanghai’s suburbs
E.g.----Fengxian District
Fengxian district is a beautiful coastal area in southern Shanghai.
Two major themes of Fengxian’s tourism “Coastal” and “Rural”.

10. Enlightenment from U.K. Rural Tourism
Part Ⅲ: The ideas of how to develop rural tourism in Shanghai’s suburbs
The same points :
No large-scale industrial enterprises
The suburb of a big modern city
City people are the main source of tourists
The same tourist season

11. 1. To keep the style and features of rural area.
Enlightenment from U.K. Rural Tourism
Part Ⅲ: The ideas of how to develop rural tourism in Shanghai’s suburbs
1. To keep the style and features of rural area.
Attractions----characteristics of rural style.
Basis----variety of agricultural forms.

12. 2. The miniature management is an important orientation.
Enlightenment from U.K. Rural Tourism
Part Ⅲ: The ideas of how to develop rural tourism in Shanghai’s suburbs
2. The miniature management is an important orientation.
The small-scale farm is the principal orientation of U.K.’s rural tourism.
Determined by characteristics of agricultural business, investments scale, market demands.

13. 3. Local market is a big cake.
Enlightenment from U.K. Rural Tourism
Part Ⅲ: The ideas of how to develop rural tourism in Shanghai’s suburbs
3. Local market is a big cake.
About 90% of the tourists are local people, 10% are from other places and foreign countries. Most of them are families, students and self-drive tourists.
According to these information, product development and marketing management and operation are targeted.

14. Part Ⅲ: The ideas of how to develop rural tourism in Shanghai suburbs
Enlightenment from U.K. Rural Tourism
Part Ⅲ: The ideas of how to develop rural tourism in Shanghai suburbs
4.Interactive activities are indispensable.
Tourists prefer being the participants rather
than the bystanders.
Managers should bring a real country life experience to the tourists.

15. Part Ⅲ: The ideas of how to develop rural tourism in Shanghai suburbs
Enlightenment from U.K. Rural Tourism
Part Ⅲ: The ideas of how to develop rural tourism in Shanghai suburbs
5. Ecological environment is the basic condition.
With orderly planning, to avoid factory or business destroy whole layout.
Keep characteristics which are quiet, leisurely, ecological and green.

16. Welcome to relax in Fengxian
Thank you!
&
Welcome to relax in Fengxian