1. Dell vStart The simple, fast and smart path to virtual infrastructure Presenter Name Title Insert logo here

2. What is driving the continued focus on virtualization? Confidential 2 More powerful infrastructure: multi- core, SSD/SAS, 10 GbE Converged infrastructure Better virtualization management tools Alternatives to VMware Technology trends Cost containment still #1 business priority Executive mandate on virtualization/cloud Business growth or geographic expansion Business needs Continued digitization of our world Consolidation of providers of the IT stack Public cloud/ITaaS options & success from quality vendors Industry drivers 1st time more applications 75% installed on virtual than physical servers 1 75% pursuing a private cloud computing strategy by 2012 3 2010 Insert logo here

3. Why is virtualization so challenging? Confidential 3 Spending too much time & resources just keeping this running Virtualization breaks from current processes Two-thirds of organizations have virtualized 50% or less of their infrastructure 1 29% say roadblock is lack of in-house installation or management skills 1 Storage & backup, silos, SW licensing, complexity /costs, sizing & capacity management

4. Virtual Infrastructure: Do-It-Yourself Task List: Confidential 4 PhaseTasks Change Re-test and certify as any components change Work across “silos” to grow the infrastructure in a balanced way Maintain change management across multiple elements Configure Coordinate the use of multiple tools and specialists Troubleshooting and support across multiple sources/suppliers Tweak/rebalance infrastructure to account for piecemeal growth Integrate Coordinate “racking and stacking” across multiple constituents Maintain consistency through mandates and governance Convene server/storage/network/hypervisor experts for configs Procure Manage multiple vendor relationships Anticipate and account for long lead times to add capacity Facilitate receipt and unpacking of discrete component deliveries Test Ensure that components work together in fully supported configs Pilot any new configurations for sizing and planning purposes Test new hypervisor features that require HW configuration Design Design for balance between server, storage and network resources Align IT processes to accommodate rapid growth and convergence Take advantage of technologies that reduce operational costs Driving unnecessary and non-differentiating costs and time Operate Deliver Plan

5. Two Paths to Virtual Infrastructure… Confidential 5 Change Configure Integrate Procure Test Design Users say, “I just want to run my workloads” You can build the infrastructure Or you can buy it pre-built and ready to run 1 2 too much work… for too little return.

6. Dell vStart – Briefly Confidential 6 Enables organizations to rapidly deploy a consistent pre-configured virtualization infrastructure without the need to acquire specialized skills Features Dell rack servers Dell EQL storage Dell PowerConnect switches Dell initial deployment Services Pre-installed management tools and plug-ins Since the solution is built and delivered by Dell, you have the assurance that you will be served by a World Class support organization. Instant Virtualization Appliance – includes management tools, components, rapid deployment, support from a single vendor. Its versatility allows it to be relevant across multiple verticals and company sizes

7. Dell vStart: simple, fast, & smart Confidential 7 Everything Included Entire infrastructure: servers, storage, networking, power, cabling, rack, management extensions, and deployment services Simple to buy Order configurations based on desired capacity Delivered ready to run Delivered pre-racked, pre- cabled, pre-tested and pre- configured and ready to run virtual machines Pre-sized Virtual infrastructure pre-sized to support a defined allocation of virtual machines Deployment service included Initial setup and deployment into your environment is included with every vStart Extensions included Essential virtual management extensions included Seamless deep device-level data and automated actions

8. vStart: Open, Capable and Affordable Confidential 8 ServersStorageNetworkManagement Energy Smart management Increased memory per CPU socket Hypervisor redundancy in server Embedded management Award-winning storage arrays Intelligent and automated Engineered for virtualization Self-optimizing Full integration with VMware vStorage APIs High density Scale by stacking Advanced security and QoS Standards- based, IPv6 certified Auto-config on startup Dell Mgmt Plug- ins for VMware vCenter System Center Essentials for Microsoft Hyper- V version (optional) Targeted to IT generalists Open to work within existing frameworks

9. Dell Management Plug-in for VMware vCenter (VMware version) Confidential 9 Enables deployment and management of Dell Servers from the vCenter console Profile based host deployment o Zero-Touch bare metal hypervisor deployment without PXE, leveraging Dell Lifecycle Controller o Leverages VMware vCenter Roles and permissions Automated remediation with Phone Home o All events are added to vCenter event stream o Specific events can trigger system to be put into maintenance mode and request a service call Maintains hardware currency and mitigates risk o Firmware updates directly from vCenter Manages Lifecycle of the server Online access to hardware warranty information and the ability to renew server warranty Cut 46 steps in your bare metal host provisioning process

10. Management with System Center Essentials (Optional for Hyper-V versions) Confidential 10 Key benefits include Single Solution – enables your customer to run, review, save, print or email information about the status of their IT environment. Single Console management – helps achieve management of physical and virtual servers, hardware, clients etc. from a single console Enables Proactive Management – keeps your customer systems tools up to date to facilitate proactive management Accelerates troubleshooting and problem resolution – generates alerts on performance problems or when updates are required. Helps resolve issue using integrated troubleshooting and resolution for servers, clients and IT services. Automates system updates – automatically or manually apply updates to Microsoft Operating System and Microsoft or non-Microsoft applications Manages up to 50 physical/ virtual machines Single console management of servers clients, hardware, software and IT Services http://www.mic rosoft.com/syst emcenter/en/us /essentials.aspx Hyper-V versions only

11. Supporting Smaller workloads: vStart 50 Confidential 11 vStart 50m Software included Microsoft Server 2008 Rx2 (unlimited number of VM support) datacenter edition Dell plug-ins Dell UPS (Upsell) Dell EqualLogic PowerEdge PowerConnect vStart 50v Software included VMware ESXi and vCenter trial licenses* Dell Management plug-in for vCenter Dell plug-ins *Trial licenses allow for on-site solution implementation by Dell Services Sold in two variants, Hyper-V (vStart 50m) or Vmware ESXi (vStart 50v) Includes ProSupport NBD and Deployment Services 24 U Dell Rack with PDU; UPS and KMM are optional* vStart 50v vStart 50m

12. More powerful configurations Confidential 12 Key Upsells ( Uncovered in Site Survey ) PowerConnect PowerEdge Dell EqualLogic Dell UPS vStart 100v vStart 200v ProSupport NBD and Initial Deployment Services 42U Dell Rack with all required PDU, UPS, & KVM Included Software Trial VMware ESXi & vCenter licenses pre-installed Dell Management Plug-in for VMware vCenter Dell EqualLogic Plug-in for VMware vCenter

13. The vStart Family Confidential 13 x2 PowerConnect PowerEdge Dell EqualLogic Dell UPS (Optional) x4 x1 vStart 50 PS4100XV R610 6024 PowerConnect PowerEdge Dell EqualLogic Dell UPS x4 x1 x2 x1 x3 x6 x2 x1 R710 R610 PS6000XV x4 6248 vStart 100vvStart 200v

14. vStart – designed for reliability Confidential 14 vStart 100v vStart 200v vStart 50 Switches Redundant set Servers Fail-over capability Storage RAID 2 controllers – eliminate single point of failure UPS* Redundant set * UPS are optional in vStart 50

15. Versatility of vStart – Multiple Use Cases Confidential 15 Disaster Recovery vStart Expanding virtual environment Test/ Dev Remote Office / Branch Office Application Hosting Instant Virtualization Appliance Focus your resources on building value for your customers instead of infrastructure

16. TS Tech Confidential 16 Why the Customer valued vStart? Pre-built configuration and included services key to customer. Single vendor solution including support Company Overview Company is US based division, with Honda as primary customer Major locations near Honda plants in OH, IN and AL As the critical supplier of seats and interior components to Honda, contract stipulates significant SLA penalties. Customer Pain Point Looking to host specific application Reduce complexity and risk of multi-vendor environment. Limited virtualization expertise Use Case: Application Hosting “With the vStart solution, Dell has provided my organization the ability to quickly add a highly manageable set of server, network and storage resources that is delivered already racked, cabled and ready to power on at a price the business owners support.”

17. Network of Churches Confidential 17 Company Overview Large network of churches across 5 states Virtualization part of core strategy Customer Pain Points Time constraints Limited resources (In)Ability to deploy virtual infrastructures Use Case: Expanding Virtual Infrastructure “ vStart will help solve needs around time constraints, qualified IT staff, ability to quickly deploy virtualized infrastructures.” Why the Customer valued vStart? Purchased a vStart to expand their existing VM infrastructure. Very happy with the solution and the deployment process. Fits well in their future business model

18. Large Medical Center Northeast Confidential 18 Company Overview 1,500 employees Been around for over 100 years Customer Pain Points Wanted to build infrastructure to support Disaster Recovery Time to production was critical Why the customer valued vStart? vStart allowed them to quickly acquire the infrastructure that they needed. Delivered pre-built and pre- configured Came in within their budget Use Case: Disaster Recovery

19. Unpacking 200* VMs - Hours not weeks! Confidential 19 * The actual number of VMs will depend upon the workloads

20. Press on Dell vStart Confidential 20 Among the highlights of the news is vStart…vStart packs compute, storage, networking and management software into a single unit….. the goal is to give customers a product “ready to run” right out of the box with no complex assembly required Dell offers prefabricated chunks-o-cloud Dell offers prefabricated chunks-o-cloud Coming soon: Unboxing vids for clusters. Apparently By Timothy Prickett Morgan Dell’s $1B Cloud Efforts Pit it Against Cisco and Amazon By Derrick Harris In theory, the pre-configured and pre-wired bundle sounds great to IT pros like Joe Foran, director of IT at FSW Inc., a nonprofit social services agency in Bridgeport, Conn. “I would love to just drop in a box, do some configuration work on it, and walk away,” Foran said. Heterogeneous, ‘best of breed’ systems are great “if you’re in a big company and have a lot of money to throw around and need top-of-the-line performance.” Most everyone else, meanwhile, can benefit from the simplified setup and management of a pre-configured bundle, he said. Dell proposes vStart for fast VMware build outs By Alex Barrett, News Director Do you build your own PC from a box of parts when you order that PC from Dell? Of course not. So why should you have to build your own cluster when you want to do server virtualization on Dell PowerEdge servers?

21. VMware on Dell vStart Confidential 21 “VMware is dedicated to helping customers quickly onboard a virtualization infrastructure so they can scale to a cloud computing environment. Dell vStart, powered by VMware vSphere®, is one example of how together with Dell, VMware delivers a complete IT solution including servers, storage, switches and management – making it easier and faster for companies to adopt virtualization.” —Gary Green, vice president, Global Strategic Alliances, VMware “VMware is dedicated to helping customers quickly onboard a virtualization infrastructure so they can scale to a cloud computing environment. Dell vStart, powered by VMware vSphere®, is one example of how together with Dell, VMware delivers a complete IT solution including servers, storage, switches and management – making it easier and faster for companies to adopt virtualization.” —Gary Green, vice president, Global Strategic Alliances, VMware

22. Our customers on vStart Confidential 22 “With the vStart solution, Dell has provided my organization the ability to quickly add a highly manageable set of server, network and storage resources that is delivered already racked, cabled and ready to power on at a price the business owners support.” Bill Sommer, MIS Manager, TS Tech NA

23. Dell vStart value proposition Confidential 23 One easy way to get everything you need to start realizing the benefits of virtualization without the complexity Delivered ready to run: pre-racked, pre-wired, pre- tested, and pre-configured with essential management extensions Pre-sized so you can scale with confidence and stay focused on the business – not the infrastructure

24. Confidential 24 Thank you Dell.com/Partner/vStart