1. GRADE 10 UNIT 8 PROJECT RUNWAY, UAE FASHION DESIGN

2. Do you know these names? What do they all have in common?

3. They are Famous Fashion Designers 1

4. And now, you will have a chance to put your mark on the world of high stakes fashion as you and your team take part in…

5. -Choose a type of accessory that would be marketable -You will conduct research to find information about it -You will design a new and innovative version of it -You will create the packaging for this item -You will market your product through some kind of media (magazine ad, website, commercial) -You will present your design and marketing materials to the class. Project Runway Tasks:

6. As we begin, identify the roles of each group member and record. Unit 8 Project: Fashion Design and Marketing Fashion House Title:_____________________ Lead Designer:_____________________ Assistant Designer:_____________________ Marketing Specialist: _____________________ Layout Editor: _____________________

7. The Project 1. Choose an accessory 2. Research the accessory. How and why was it used originally? How about now? 3. Design your accessory in some new way. Choose colors, line, shape, materials. Be able to defend your choices! Either draw out by hand or use technology to generate a color sketch of your item. 4. Decide for whom you will market your accessory. 5. Create an ad for your item. You could create a magazine ad layout, a website, or a commercial. 6. Create a presentation in which you will discuss your accessory, its history, your design and innovations and defend your marketing strategy.

8. Pick your accessory!

9. So, what is a FASHION ACCESSORY, anyway? A fashion accessory is a decorative item that adds to an outfit. Often, these things have a functional purpose. Watches help tell the time, purses allow people to carry items around with them, glasses help people see. Other examples include jewelry, ties, shoes, gloves, etc. What will you choose?

10. Discover your history!

11. So, what’s your story? Every accessory has its own special story….What’s yours? Here are some questions to get you stared! Who wore it, invented it and/or made it popular? What is it made of? When did people start wearing them? Where was it worn once and where is it worn now? How were they made? How are they made now? Why did they become popular and why are they important today? Click on the picture to find a short video about neck ties… bet you didn’t know there was such a history behind this simple item!

12. Be the designer!

13. Design: how-to, step by step STEP 1: Create a CONCEPT BOARD The concept board is a collage or an idea board. You should collect different pictures you like. These will be your inspiration. They don’t have to just be pictures of ties. Maybe you find a picture of a piano keyboard or a sunset. Find pictures of nature, color, patterns and texture: Anything could become the inspiration for your design! Examples are found on the next slides

14. Concept Boards What inspires you?

15. Sketch out your product Create a simple sketch for your product, making sure to add notes to explain your choices for color, line, texture, pattern, etc.

16. More examples of sketches:

17. Sell your product!

18. Advertising: Brainstorm What is your design company/fashion house name? Who will want to buy your product? Why will they want it? How and when will they use it? What kind of packaging/advertising will attract these people to your product? What is your logo and color scheme What words, colors, logos and designs will appear on the page?

19. Create an ad or website layout to advertise your product Use the information you discovered to design an ad that will appeal to your market. Choose a template for your ad/website layout. There are many free ones online: http://www.layoutready.com/Free-Word- Templates/Free-Sample-Ad-Template.aspx http://www.layoutready.com/Free-Word- Templates/Free-Sample-Ad-Template.aspx Wix.com Create a statement about why your product is the best and why everyone should want it.

20. Finespun shirts are a reason to come to work each day: Our pure linen materials and selection of calming colors will allow you to work in quality and comfort. This is a sample of a Wix.com website layout.

22. Finally: The presentation Create a presentation that incorporates all the elements you created and discovered. Don’t forget to include: – An introductory slide with your group name and company logo – History/background information on your accessory – Your concept board – Sketches, including final product sketch – Ad layout copy (make sure to explain your choices!) – A concluding statement reflecting on what you learned through this project

23. Checklist You chose an accessory You research the accessory, discovering how and why was it used originally and how it is used now. You created a concept board for inspiration You created a new design for your accessory by either drawing it or creating it with technology. You researched your market and created an ad that is designed to sell to a particular group of people. You created an ad for your item using an online template or website creation tool. You created a presentation in which you will discuss your accessory, its history, your design and innovations and defend your marketing strategy.

24. Teamwork Rubric #1 Skills 4 Advanced 3 Competent/meets expectations 2 Progressing/does not fully meet expectations 1 Beginning/does not meet minimum expectations Score Contributions/partici pation Attitude Always willing to help and do more, routinely offered useful ideas. Always displays positive attitude. Cooperative, usually offered useful ideas. Generally displays positive attitude. Sometimes cooperative, sometimes offered useful ideas. Rarely displays positive attitude. Seldom cooperative, rarely offers useful ideas. Is disruptive. Working with others/cooperation Did more than others – highly productive Works extremely well with others, never argues Did their part of the work – cooperative. Works well with others, rarely argues. Could have done more of the work – has difficulty, requires structure, directions and leadership, sometimes argues. Did not do any work – does not contribute, does not work well with others, usually argues with teammates. Focus on task/commitment Tries to keep people working together. Almost always focused on the task and what needs to be done. Is very self- directed. Does not cause problems in the group. Focuses on the task and what needs to be done most of the time. Can count on this person. Sometimes not a good team member. Sometimes focuses on the task and what needs to be done. Must be prodded and reminded to keep on task. Often is not a good team member. Does not focus on the task and what needs to be done. Lets others do the work. Team role fulfillmentParticipated in all group meetings. Provided leadership when asked. Did the work that was assigned by the group. Participated in most group meetings. Provided leadership when asked. Did most of the work assigned by the group Participated in some group meetings. Provided some leadership. Did some of the work assigned by the group. Participate in few or no group meetings. Provided no leadership. Did little or no work assigned by the group. Communication/liste ning Information sharing Always listens to, shares with, and supports the efforts of others. Provided effective feedback to other members. Relays a great deal of information – all relates to the topic. Usually listens to, shares with, and supports the efforts of others. Sometimes talks too much. Provided some effective feedback to others. Relays some basic information – most relates to the topic. Often listens to, shares with, and supports the efforts of others. Usually does most of the talking – rarely listens to others. Provided little feedback to others. Relays very little information – some relates to the topic. Rarely listens to, shares with, or supports the efforts of others. Is always talking and never listens to others. Provided no feedback to others. Does not relay any information to teammates. Total mark

25. Sources http://www.fashiondesignscope.com/?p=1170 http://www.wix.com