1. SEW KRAFTY Value Proposition

2. STRATEGIES  Having lower costs on all goods throughout the whole company, not just certain products.  The idea is to place a company in a small town to start with.

3. INDIVIDUALS, FAMILIES, BUSINESSES  People of all ages like to have their items personalized, whether it be a t-shirt, backpack, hair bow, headband, etc.  Families like to use their initials on many objects like outdoor flags.  Local businesses can embroider their logo onto their product.

4. BEING KRAFTY  You are able to give a design at low to no charge.  You are able to come up with a design at a low cost.  Able to customize any product the way you want.  Getting the products done quickly.  Just about anything and everything can be customized.

5. EMBROIDERY  Quilts  Clothing (t-shirts, sweaters, pants, shorts, jackets, etc.)  Hats  Shoes  Can order anything online.  There will be Giveaways.  Headbands  Hair bows  Backpacks  Bags  Purses  Wallets  Bracelets  Watches

6. Porter’s Generic Strategies  Cost/Focus-Broad  Lowering the cost of the products to get more consumers to buy the merchandise.  Focus: Local industry in a small town Targeted Segments  People of all ages  Families  Domestic Businessess

7. Key Benefits Offered  Low prices  Quick delivery  Customization Unique Capabilities  Online services  Custom gifts

8. VALUE PROPOSITION Sew Krafty services the custom goods segment by providing low prices and quick delivery to custom gifts. We care about our customers, if you are happy with your product, then we’re happy. If you don’t like your product, we will try to accommodate your embroidery needs.