1. EMM - # 1 Email Marketing by netCORE

2. Why Email Marketing? ROI of $44.25 for every $1 spent. This is highest among all direct marketing channels 1 In India, 350 million Internet Users by 2015 out of which 189.5 million email users 507 Billion – Worldwide Email Traffic per Day by 2013 3 91% of consumers check their email at least once a day Email is #1 Communication Medium 1 - DMA, 2 – IAMAI& IMRB, 3 - Radicati Group, 4- International Digital marketing agency Source 2

3. Email Marketing @ netCORE Member of IAMAI, DMAi, MMA & MAAWG High inbox placement rate Dedicated Team - Expert Consultancy - Creative Design & Copy - On-demand demo, training & workshops No. 1 in India 3 billion+ 3 billion+ Emails sent monthly 1,500+ Active clients 45+ Affiliate Partners 1 Million Throughput (emails/hr) per customer

4. World-Class Features

5. Interactive Dashboard Easy admin access with the account details 24*7 Prompt support Instant updates on panel activities

6. a) Quick Campaign Creation One-page campaign creation process to - Eliminate toggling between tabs - Skip advanced steps 1. Campaign Management Create, test & send your campaigns quickly

7. Now, first test your campaigns by splitting them into small buckets - A&B. You can split-test your campaigns with four parameters (one at a time) like Subject Lines, Content, Send Time and Sender Name/Sender Id. The panel will help you to automatically/manually schedule the best-performing campaign (Winner Campaign). Helps you understand customer behavior and accordingly plan your campaign strategies. 1. Campaign Management (contd..) b) Split A/B Campaign 100 54 23

8. Campaign Subject From Details Send Date/Time Campaign Content & HTML Parameters for Split A/B test: (Campaign Creation Page) 1. Campaign Management (contd..)

9. Make guided decisions based on results of split-testing to improve response rates Pick up ‘B’ 1. Campaign Management (contd..) b) Split A/B Campaign (contd..)

10. c) Mobile-ready Campaigns Send your email campaigns customized for mobile devices 1. Campaign Management (contd..) Ensure campaign is viewable across devices

11. d) Segment & Target with domain filters Segment you list of contacts by pre-defined attributes to send relevant campaigns Maintain a single list of all contacts & send targeted domain wise campaigns to improve responses 1. Campaign Management (contd..) 18

12. d) Segment & Target (with List Segmentation) Segment your list of contacts by pre-defined attributes to send relevant campaigns 1. Campaign Management (contd..) Criteria of list segmentation: Demographic -Name, Age, Gender etc. Psychographic - Preferences depending upon the need, lifestyle etc. Geographic -Country, State, City of an email address Behavior Activities -Open, Not opened, Click, Not clicked, Sent, Not Sent etc. Device - Device type, OS, Browser etc. Get higher response rate by targeting highly relevant group with the tailored and optimized message

13. Final Count Demographic Geographic Behavioral Device 1. Campaign Management (contd..) Segment your list using multiple conditions Smart Targeting. Relevant Campaigns. Higher ROI.

14. 1. Campaign Management (contd..) e) Automated Campaigns Define events & triggers to send campaigns automatically E.g. - Welcome mails - Birthday and anniversary greetings - Event/webinar campaign etc Helps on-board customers and build strong relationships

15. 1. Campaign Management (contd..) f) Social Media Integration Publish & share campaigns on your company’s Facebook & Twitter pages directly Deliver your campaigns beyond Inbox

16. 1. Campaign Management (contd..) g) Preview Campaigns in Inbox Preview campaigns across 30+ email clients & mobile devices Ensure campaign looks properly everywhere More…

17. h) Campaign Tagging Tag your campaigns with customized labels Easily search & analyze campaign performance by tags Consolidated Reports for tag: Opt-in 1. Campaign Management (contd..)

18. i) Retarget Target customers who have opened/not opened your earlier campaign Improve responses by re-targeting with relevant campaigns 4504203015880 10

19. 1. Campaign Management (contd..) j) Spam Score - It indicates how good or bad your EDM content and subject line is. - The description of the score helps in identifying the severity of impact. - More the score, more the chances of mail landing into spam. Eliminates the probabilities of your emails to landing into spam

20. 1. Campaign Management (contd..) h) Dynamic Content - Customized content to a particular viewer based on data collected about that viewer. - Based on demographics, past behavior, and even preferences, to create completely unique content experiences. Boosts higher email relevancy with less efforts and time on producing multiple campaigns

21. 1. Campaign Management (contd..) i) Email Template with Drag and Drop Craft and create your responsive email designs in a few clicks a) Pre-designed Template Pick a pre-designed email template and customize it with your text & images b) Drag & Drop Editor Create fresh email designs easily with our new editor

22. 1. Campaign Management (contd..) j)Template Preview Feel your campaigns at one go & at one place for all the screens Preview and test campaigns for all screens sizes Desktop Tablet Mobile

23. ListFix Automatically fix typos in email ids -Uses artificial intelligence to fix errors in email ids -Helps reduce the no. of bounces E.g. ram@gmai.com will be fixed and uploaded as ram@gmail.comram@gmai.com ram@gmail.com 2. List Management Ensure clean contacts list

24. a)ListSecure -Authorize every download of your contacts -Time-sensitive one-time password (OTP) sent to registered mobile numbers only -Instant notification upon download activity to all registered mobile numbers & email IDs 3. Robust Security Ensure theft-proof security of contacts

25. b) OTP-based Login Additional level of security in the form of One-time Password (OTP) on registered mobile number/email ids to access the panel Prevents unauthorized access 3. Robust Security (contd..)

26. c) IP-based Login Specify the list of IP’s to allow access to your email marketing panel Ensure access from white-listed/authorized IPs only 3. Robust Security (contd..)

27. a)ROI Tracker Track total revenues & website traffic generated by email campaigns 4. Reports & Analytics 2015-02-02 10:18 2015-02-02 10:24 2015-02-02 10:17 2015-02-04 20:13 2015-02-03 20:18 2015-02-02 12:48 52 34 9 38 18 8 6 190 Measure & track your email marketing ROI

28. By ISP/Domain By Time Period 4. Reports & Analytics (contd..) b) Reports by ISP & Time period Track opens/views and click rates by ISPs like Gmail, Yahoo and by time period Helps understand & analyze your contacts behavior

29. 4. Reports & Analytics (contd..) c) Social Media Reports Track Facebook likes, comments and re-tweets Track performance of your email campaigns on social media 50 85 23

30. Best-in-Class Inbox Delivery - Throughput of 10 lac+ emails per hour per client - 100+ servers across 3 IDCs - Pool of 16,000+ IPs used in rotation Support for Industry Standards -Feedback Loops (FBL) -Sender Policy Framework (SPF) -Domain Keys (DKIM) -Domain-based Message Authentication Reporting & Conformance (DMARC) Robust Infrastructure with prompt Customer Support 24*7 Support -Email -Phone -Chat Product Demos - Online or on-premise Resources - Monthly newsletter updated with latest trends - Knowledge bank (whitepaper, best practices guide, dos & dont’s)

31. Dedicated Expert Consultancy -Pro-actively monitoring of every campaign -Ideas on online & offline marketing activities -Share Industry updates & latest trends On-Demand Training & Workshops - Conducted every month across multiple cities - Attended by brands & marketing managers Expert Consultancy & creative Services Creative Design & Copy -Practice highest quality standards of usability & user experience -Suggest right design, layout & color themes as per latest design trends & copy HTML -Strictly adhere to W3C standards -Ensure compatibility across browsers and email clients

32. In Netcore we have an important technology partner Anuragi Raman, Sr. VP & Head-IT, Motilal Oswal In Netcore we have an important technology partner Anuragi Raman, Sr. VP & Head-IT, Motilal Oswal BFSI Key Clients

33. Use of netCORE’s platform has resulted in 150% increase in open rates over last few months - Banwari Lal Sharma, AVP – Marketing, 100bestbuy Use of netCORE’s platform has resulted in 150% increase in open rates over last few months - Banwari Lal Sharma, AVP – Marketing, 100bestbuy Key Clients e-commerce Retail netCORE has helped us greatly by improving customer engagement and enabling us activate our inactive users. The team comes with great energy and smart brains. - Sneha Tikoo Sr. Manager - IB, Jabong

34. Key Clients EMM has the incredible ability to clean up & manage our Lists Sanjay Nagpal, Head-Technology Infrastructure, Indiatoday.in EMM has the incredible ability to clean up & manage our Lists Sanjay Nagpal, Head-Technology Infrastructure, Indiatoday.in Advertising, Media and classifieds We are quite impressed with the mass mail services. It works wonders Ravi Kiran Sales & Promotions Officer, edunet We are quite impressed with the mass mail services. It works wonders Ravi Kiran Sales & Promotions Officer, edunet Education

35. Key Clients - eCommerce Travel and Hospitality EMM has brought down cost on infra & management without compromising on business needs Venkat Jagaduri, Sr. Project Manager, Polaris EMM has brought down cost on infra & management without compromising on business needs Venkat Jagaduri, Sr. Project Manager, Polaris Comprehensive analysis helps re-target right customers Srinivas Sakhare Marketing & Sales, IMImobile Comprehensive analysis helps re-target right customers Srinivas Sakhare Marketing & Sales, IMImobile IT & ITes Travel and Hospitality

36. Company: What it does: Challenge: Lenskart A leading online optical store that offers prescription based and fashion eyewear Subscribers not transacting due to lack of trust Our Assessment:  Traditional way of one-way communication with client  Safety and Quality, the main customer pain-points not addressed by the brand Strategy:  Build trust and brand awareness to encourage users to transact online  Improve customer engagement with two-way communication (reply based campaign) Success Story 1 - Animated GIF Honorable Mention in Create and Design - E-commerce category at the prestigious Email Awards 2014 International Recognition Bronze in Digital Marketing Category at the prestigious 2nd Asian Customer Engagement Awards and Forum 2014 National Recognition

37. About the email campaign:  Animated GIF to induce curiosity  Reply-to campaign to improve engagement and email reputation  Images of actual optometrists working to create transparency and awareness Results 25% increase in transactions in 2 weeks of email sent Note:.gif image Success Story 1 - Animated GIF (cont.)

38. What it does: Challenge: Mydala One of the biggest daily deal and coupon websites in India Low customer engagement owing to entry of big players Our Assessment:  Monotonous email campaigns led to customer disinterest in opening emails  Low brand visibility Strategy:  Plan innovative campaign to captivate customers  Integrate with social media to maximize brand’s reach Company: Success Story 2 – Social Media Integration Finalist in the Creative – Interactive Email Marketing category at DMAi ECHO Awards 2014 National

39. About the email campaign:  Unusual deal ‘Rent a Tiger @Rs 49’ ignites curiosity  Email integrated with facebook to maximize the reach  Subscribers can share this April fools prank with their friends Results  300% increase in open rate  Maximized the brand’s reach with social media integration  Facebook likes – 6254  Tweets – 2745  Impressions on Twitter: 20 Lac Source: Client Success Story 2 – Social Media Integration (cont.)

40. What it does: Challenge: PineBridge Investments An Asset Management Company that provides a complete bouquet of investment products Poor email performance as a result of declining click through rates Our Assessment:  Email best practices not being followed  Repetitive content Strategy: Email design optimization Company: Success Story 3 – Content Optimization

41. From: George Mathew Subject line: Factsheet February 2013 From: PineBridge Investments Subject line: [NAME]: Your Monthly Factsheet Single image creative Inconspicuous Call to action No personalization in Subject line Prominent Call to action Short email with relevant multiple hyperlinks Brand visibility BEFORE OPTIMIZATIONAFTER OPTIMIZATION Results: 252% increase in Click through rate Success Story 3 – Content Optimization (cont.)

42. Success Story 4 – Reply Based Campaign What it does: Challenge: Jazzmyride Online auto accessories business  Dipping open rates  Dwindling customer engagement resulting in emails not landing in Gmail inbox Our Assessment:  Monotonous email campaigns led to customer disinterest in opening emails  Focus on only selling products and no attention to engagement Strategy:  Make relevant conversations by rightly understanding customer persona  Plan a reply based campaign by having a contest around the most trending event FIFA world cup Company: Silver in Best Email Marketing Campaign at 5th India Digitals Awards 2015 National

43. Source: Client About the email campaign:  Contest email where users predict who will win the FIFA World cup  Users reply back via email to share their predictions  Reply to an email is seen as the highest form of engagement  Contest winners and losers automatically segregated and triggered communication sent based on the contest replies Results  Open rate skyrocketed to 23.5% as against the usual 10%  Customer engagement at its peak, with thousands of replies flooding in with contest answers Source: Client Contest campaignEmail to contest winnersEmail to contest losers Success Story 4 – Reply Based Campaign (cont.)

44. Success Story 5 – Animated GIF What it does: Challenge: OLX Free online classifieds portal  To attract website traffic and encourage users to post  To educate users about the ease of transacting on OLX.in Our Idea:  Use email gamification to add fun element  Visual animation to tell the story of every household  Educate the users the ease in posting classifieds by showing the process graphically in 3 easy steps – Click, upload, sell Company: Nominated in Top 5 Best Email Marketing Campaign at 5th India Digitals Awards 2015 National

45. Source: Client About the email campaign:  Targeted to only active subscribers who have shown interest (by opening the email) but haven’t been clicking the email  Subject line optimizations (< 50 characters) to draw user’s attention (Spot ➤ Click ➤ Upload - Earn cash on Usedless stuff)  Calls to action distinctly placed in the first fold to aid the mobile reader Results  Received 277% increase in Click rate  Increase in website traffic and mobile app downloads the day the campaign ran. Source: Client Note:.gif image Success Story 5 – Animated GIF (cont.)

46. About netCORE Founded in 1998 by Rajesh Jain (India’s 1 st Dotcom Millionaire) ISO Certified Company (ISO 9001:2008 & ISO 27001:2005) Email Service Infrastructure primarily based in USA 10,000 + Resellers & distributers across the globe 1 Million+ Managing mail boxes 35 Countries through Partners 400+ employees 3,000+ Enterprise customers worldwide 7 locations With active presence in India Head Quartered In Mumbai

47. 10 Gold 2 2 Silver 3 3 Bronze 15 Nominations National International About netCORE: Awards & Recognition 30 Total National & International Awards

48. Digital Marketing Email Marketing Mobile Marketing Affiliate Email Marketing Affiliate Mobile Marketing Multi-channel Response Management Enterprise Communication Messaging & Collaboration Cloud Email Anti-spam & Anti-virus Email Archiving Triggered Email & SMS Delivery Engine 2 Factor Authentication Database & SMS Gateway Connector Enterprise Social Networking Internet of things (M2M) Marketing & Communication Solutions Business Verticals

49. Thank You sales@netcore.in 022 – 6178 2222