1. Visual Arts: The First Media
& Its Impact on Culture & Media
Antoinette N. Lopez

2. Visual Arts: The First Media
History
Society: The Form of Culture
Media: Major Influences
How The Visual Arts Impacts Us Today?

3. History: Art IS Storytelling
The Oldest Visual Art Ever Found
“Capules”- Found in India
Dated at 290,000 to 700,00 years old
“Venus of Berekhat Ram”
Found in Israel Dated at 200,000 to 500,000 years old

4. Oldest Painting in Human History
Paleolithic Era
Chauvet Cave in Southern France
Dates back to 32,000 years ago

5. Visual Art Time Line: Art Spreads
Stone Age (Prehistoric-2,500 b.c.): Cave paintings, Venus carvings
Mesopotamian (2,500 b.c.-539 b.c.): Warrior Art, Symbolism (Language)
Egyptian (3,100 b.c.- 30 b.c.): Megalithic Structures, Afterlife and Religious Paintings, Scale, Architectural Breakthroughs
Greek (850 b.c.- 31 b.c.): Religious Structures, Sculpture Breakthroughs, Balance, Proportion, Architechtural Order
Roman (500 b.c b.c.): Roman Realism
Middle Ages (500 – 1400): Celtic Art, Roman Gothic
Renaissance (1400 – 1550): Birth of Classical Culture
Modern ( ): Impressionism, Cubism, Surrealism, Abstract, etc.

6. Influences: Needs of Communication?
Expression of Individuality
Relation to the World Around Us
Need of Communication
Language is born
Worship
Religious Beliefs
Reason for their Life & Comfort
Empathy & Companionship
Culture is born

7. Language: Communication Blooms
Sumerians Invent Writing in 3,400 B.C. (Mesopotamia)
Hummurabi’s Code in 1,700 B.C.- First Law Establishment
Abraham invents Monotheism (only one God) in 1,780 B.C.
Religion is Born: A Major Factor in Mass Communication
Egypt Hieroglyphs
Bible
Greek Mythology
Mayan Codes
Buddhism

8. Religion Fuels Renaissance
Renaissance is said to be the Birth of Culture, “A Cultural Movement”
The “Trend” Factor Arises
Best Known for its Contribution to Visual Art and Religion
AND how they relate
Much, If Not Most of the Art Works were Commissioned or Dedicated to the Church
A major avenue for the church to communicate with the public, make it a “trend”

9. Michael Angelo: “The Creation of Adam

10. Leonardo Da Vinci:” The Last Supper”

11. Renaissance: Fuels Visual Art Experimentation
Impressionism:
The Impression of Real Life, with No Abstractions or Alterations
Claude Monet
“Water Lilies”

12. Renaissance: Fuels Visual Art Experimentation
Abstract:
Art not attempting to represent Recognizable Reality
Surrealism:
The Union of Reality and Fantastic Realms
Salvador Dali: “Departure of the Butterfly Ship”
Picasso: “Weeping woman”

13. Surrealism: Fuels Pop & Psychedelic Art
Surrealism’s Rebellious Influence Motivates and Inspires the Pop Art/Psychedelic Movement
Visual Art becomes More Divided and Individualistic
Youth Take Over the Modern Art Scene “MOD”
Affecting and Dominating Popular Music, Fashion, and Visual Culture
Psychedelic and Pop Art Promote Musicians, Actors, and even Products.
Promoting the Pop Culture Icon: Elvis, Marilyn Monroe, James Dean, etc.
Comic Books
Promoting Famous Brands: Andy Warhol’s “Cambell’s Soup” & “Life Savers”

14. Visual Art: Impact on Pop Culture
Then
Now

15. Visual Art: Major Media Influences
TV!- Without a MASS Desire to possess a MOTION VISUAL ART, TV & Film would never have been invented.
Photography
Animation (Disney, now a leading media GIANT)
Color TV- the emphasis of the importance of color to society (closer to reality)
Advertising! The Importance of the Manipulation of Society to Consume or Believe/Adopt Ideas through Visual Techniques
Graphic Arts & Special Effects (computer generated artwork)

16. Visual Art: Today?
ART PROMOTES TRENDS-Expression of Identification and Individuality
Clothing- Graphic Tees, Decorative Name Brands, Logos, Abnormal Fashion
Current Art Culture: Graffiti, Tattoos, Macintosh Tech. “The Artist’s Computer”
HD TV- Digital 3D
Personalization of EVERYTHING! (products)- Candles, Folders, Notebooks, Tissue Boxes, Shampoos, Ipods, Phones, Cars, etc.

17. -Kermit the Frog How important are the visual arts in our society?
I feel strongly that the visual arts are of vast and incalculable importance.
Of course I could be prejudiced, since I am a visual art.
-Kermit the Frog