1. Collaborative Reformation of Curricula on Resilience Management with Intelligent Systems in Open Source and Augmented Reality
Dissemination Plan
Elisabetta Trenta
Diego Cioce

2. Purpose and scope of Dissemination Management Plan
Dissemination is a management function that is vital for the implementation and the success of the Project. It calls for co-operation and co-ordination within, between and among the actors involved in the management and execution of the project RESINT. The Dissemination Plan forms an integral part of the project implementation and aims to ensure that project disseminations are well coordinated, effectively managed and responsive to the diverse information needs of the public. Strong and targeted communication will stimulate the achievement of the project goals and demonstrate their added value. In the same time, it will ensure that the project is visible, accessible and accountable to the public.
The purpose of this document is to define the dissemination goals and strategies of the Project RESINT. These high-level strategies and goals are intended to provide guidance in planning and measuring results of the current and future dissemination efforts.

3. The Dissemination Plan
The dissemination plan will follow the following steps:
to define the target audience (stakeholders analysis) to which we want to direct the message;
to define the message in properly way: clear, concise and persuasive messages;
to choose the most appropriate and effective communication channels depending on the communication activity and target audience;
to implement the communication activities to convey the message to the target audience.
Definition of the message
Definition of the target audience
(stakeholders analysis)
Implementation of the communication activities
Selection of communication channels and media
DISSEMINATION

4. Target Group definition
It’s very important to effectively raise awareness the target appropriate audiences. To do that the following questions must be analyzed:
Who can benefit from the results of the project and how?
Why this project is important for the target audience?
When the significant results of the project can be demonstrated?
How can the dissemination Team efficiently contact potential and users?
Identification of the Traget Groups (Stakeholeder Analysis)
Classification of the stakeholders in five groups
Creation of five mailing list according to the different target groups
NGO operators
Academic Staff
National Public Entity
Local Public Entity
Business/Enterprises

5. … to collect information on the Target Group
Name of the organization
Target Group
Interests in the project
Contact name
address
Additional information/note
Deadline is 30 January 2015
All the consortium will collect these information on national stakeholders

6. Definition of the Message
The objective is to communicate the project results through clear, concise and persuasive messages.
Creation of the contents according to the phase of the project and target group
The Steering Committee will approve the contents and the dissemination tools format
Production of the Dissemination Tools
Leaflets
Brochures
Banners
Promotional items
Photographs
Press releases
News Letters
Logo

7. The Official Logo
The dissemination of the project starts with the project visibility. To achieve maximum visibility the project needs a personality. The project identity is linked with a graphically coherent and consistent representation of the Resint Logo on the project results and documentation . It’s necessary that every event, presentation, newsletter, deliverable, leaflets etc. make use this image and be consistent with its style. An attractive graphical representation helps provide interested parties with the message that the project conveys.
Official Logo of the Resint project

8. Leaflets
Leaflets can provide basic factual information and the address (such as a mailing address or web site) where further information can be found;
It will be developed 1 leaflet with basic factual information described above. This document will be produced in an electronic format, in all the languages of the project. The information will be structured between the inside and the outside of the leaflet. In the outside the following information will be placed:
Title
Logo of the project
Information of the acknowledged of the EU co-funding
Contact data of the Coordinator of the project
Information of the consortium partners: logos, countries and names of the partners
In the inside following information has been placed:
Objective
Impact

9. Sample of Leaflet of the Resint project

10. Brochures
Brochures can go into greater detail, highlighting the context, including interviews with stakeholders, beneficiaries, and so on. It will be developed 1 brochure with greater detail about the project activities and results. This document will be produced in an electronic format, in all the languages of the project.
Sample of Brochure of the Resint project

11. Newsletters Banners Photographs
Newsletters are characterized by their regularity, and can be issued to inform on the progress of an action. This is useful, for example for training programs, where the impact of an action can be appreciated over time. It will be developed 3 newsletters to inform on the progress of the project and main activities realized. This document will be produced in an electronic format, in all the languages of the project and in English.
Banners
Plastic or textile banners similar to the example below will be produced: It will be used in specific events such as inaugurations and conferences:
Photographs
Photographs showing the progress and implementation of all actions should be inserted in communicative documents (their launch, visits by EU officials, and so on).
The photos chosen should be those which will best illustrate the results and impact of the action, and should match any written information on the action.

12. Promotional items
Promotional items will be distributed when specified in the communication strategy of an action. All kinds of promotional items (in particular folders, bags and pens) can be produced as supporting materials for their information and communication activities in the framework of their action. The promotional items produced will be clearly identified with the EU flag and if possible carry the words “European Union; the Press and Information Officer at the EU Delegation should be consulted before the approval of the items outline.

13. Press Releases
Press releases can be a very useful contribution to the communication activities around an action. As a general rule, a press release should be issued at the start of all actions. Where the implementing partner or international organization launches the press release in the context of the action, it should liaise with the Press and Information Officer at the EU Delegation or the relevant Commission department before sending it out. The release should incorporate the EU flag, mention that funding was provided by the EU and mention the amount of EU funding in euro and in the local currency , the press release should include the name of an EU personality who will be present at the press conference, if appropriate. The release should be dated at the top and should also indicate when the information may be released. A newsworthy press release should contain: a heading, a strong leading paragraph summarizing the essential facts, the main body of the story, quotes, some background information, and contact details for further information. The release should be kept to one side of an A4 page whenever possible; if it is longer, ‘more follows’ should be written at the bottom of every subsequent page. At the end of the document, make sure to write ‘End’. After ‘End’, the press release should provide the name of at least one person whom the journalist can contact for further information.

14. … in order to collect the press realeses and other pubblications
PUBLICATION/PRESS RELEASE
Printed
On Line
Name of the publication:
Number and date of publication:
Web Address
Type of publication (article, press release, advertisement ):
Type of publication (article, press release, banner, link)
Title of the article, press release, advert.
Title of the article, press release, banner.
Range of pages in the publication:
Link to the publication
Target audience:
Target audience
Impact (number of readers)
Cost (€)
*PDF of jpg the publication
*PDF or Screenshot of the publication

15. Selection of communication channels and media
The objective is to choose the most appropriate and effective communication channels depending on the communication activity and target audience
Selection of the following media and communication channels to disseminate the output produces and information on the project:
Website
Newspapers
Magazines
Radio
Facebook
Twitter
Mailing list
Events
Udanet is responsible of the website management and updating. All the consortium will be committed to identify the proper media of communication.
The information on Facebook and Twitter will be update by Unibo.

16. … in order to get information on local and national media
Type (TV, radio, newspapers)
Contact name
address
Additional information/note
Deadline is 30 January 2015
All the consortium will collect these information

17. Dissemination tools and media channels
Leaflets
Website
Facebook
Mailing List
Events
Brochures
Website
Facebook
Mailing List
Events
Banners
Events
Promotional items
Events
Photographs
Events
Newspapers
Magazines
Mailing List
Website
Facebook
Press releases
Newspapers
Magazines
Website
Facebook
Twitter
News Letters
Mailing List
Website
Facebook

18. Resint Website Screenshot of the Resint Website
Resint website is the main promotional tool for publishing project results as well as a managing the network and provide access to the information. The URL address of the web page is the following: It provides a wide range of functionalities including: event, publication, material and latest news. It is the main source of information on the project, on its initiatives such as events and training modules. The language of the website is English (instructions, functions, button etc.).
On the website it would be very important to create a link on facebook and twitter
Screenshot of the Resint Website

19. Conferences Italy : Unibo and Sudgestaid (P1) and (P5)
During the project will be arranged 4 conferences/seminars in the beneficiary countries of the project:
United Kingdom : University of Salford (P2)
Italy : Unibo and Sudgestaid (P1) and (P5)
Lithuania: Vilnius Gediminas Technical University (P3)
Spain: to identify the project partner responsible for this activity.
The objective of the conferences is to inform the stakeholders on the project activities and output produced. It is aimed at raising awareness among academic, NGO operators, public entity and others relevant stakeholders present at these events.
The organization of events will be encouraged by each partner and the coordination with the partner responsible for dissemination activities is very important. During each conference will be distributed the dissemination material (leaflet, brochure, banner, promotional items etc.).
The planning of the conferences will be carried out according to the phases of the project and the output produced.
The conferences must be organized respecting the rules of the European Union.
During the Piloting Committe it’s very important to decide about the conference in Spain and the period of for each conference.

20. The Budget for the dissemination tools
Partner No.
Project Partner
Material
Amount
Event P1
UNIBO University of Bologna
Banners, brochures, leaflets, promotional items
1.500 Euro
Conference in Italy P2
University of Salford
Conference in UK P3
Vilnius Gediminas Technical University 
Conference in Lithuania P5
SUDGESTAID SCARL
brochures, leaflets
1.000 Euro P6
Metaforum S.L. 
brochures, leaflets, promotional items
Conference in Spain P8
Association of Local Authorities in Lithuania
P10
Ud’ANET University G.D’Annunzio New Enterprise Technology
brochures, leaflets,

21. Dissemination success indicators
Item
Dissemination Success Indicators
Source and means of Verification
4 Conferences realized in Italy, UK, Spain and Lithuania
At least 100 attendants for each conference
Communication Report and registers of the attendants
Leaflets
At least 300 leaflets produced for each country distributed to the conferences
Communication Report
Brochures
N. of 1000 brochures printed and distributed to the conferences and in other relevant international events
Newsletter
N. of three Newsletters produced
Website
Press Release
At least 30 press releases realized
communication report
More than 2000 people have access to the website until the end of the project
Website report

22. … In order to report the events
This form must be completed and sent to SudgestAid ) with copy to UNIBO
EVENT
Name of the event:
Organizers
Date and duration:
Location of the event:
Target audience
Nº attendants
Cost (€)
Narrative Report
*Attached Photos

23. Others Project in Resilience Management field
Training Activity
Training also constitutes a pragmatic extension of the dissemination strategy. Training offers direct results to the dissemination efforts and valorize project results. The results from the training modules on Resilience management will be beneficial to the project in several distinct ways. Trainees will become a body that will be instrumental in disseminating project results to diverse users in new professional environments.
Others Project in Resilience Management field
In the interest of extending the scope of dissemination efforts, Resint intends to establish synergies with other projects in resilience management field.
The planning of the events, the sharing and integration of information provided on the web, and the preparation of common dissemination material are among the actions that may be undertaken to foster collaboration among the projects.
Planning the effective dissemination of the project progress and results requires that the partners share the same guidelines and planning strategy. The dissemination activities may be carried out at the level of partners’ own organizations at consortium level, regionally or nationally, across the EU and globally.

24. The Rules of the European Union – the official logo
For any publication, poster, gadget, etc produced with Lifelong Learning Programme support, beneficiaries have the obligation to use the official logo and graphic identity related to the Lifelong Learning Programme. According to this rule, adequate visibility will be given to the funding authority, for example stemming reports and materials of the project or during public events associated with the action.

25. Brochures and leaflets
The written mention
Beneficiaries have an obligation to publicly acknowledge the support received from the European Union.
The preferred option to communicate about EU funding is to write “Co-funded by the European Union” as appropriate next to the EU emblem on the communication material where the EU emblem is used. The positioning of the text in relation to the EU emblem is not prescribed in any particular way but the text should not interfere with the emblem in any way.
Brochures and leaflets
All leaflets and brochures should incorporate the basic elements of the EU visual identity, i.e. the EU flag and the disclaimer (The EU is not responsible for the contents of communication material prepared by contractors, implementing partners or international organizations. These must therefore include the following disclaimer in their publications: “This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of <name of the author/contractor/implementing partner/international organization> and can in no way be taken to reflect the views of the European Union.” ) and project details, contact name, address, telephone, fax, and web site.
Leaflets and brochures produced by a contractor and/or implementing partner must also incorporate a definition of the EU. Furthermore, in these cases, the cover page must clearly identify the action as being part of an EU-funded action.

26. …. Press realeses Appropriate visibility
The release should incorporate the EU flag, mention that funding was provided by the EU and mention the amount of EU funding in euro and in the local currency , the press release should include the name of an EU personality who will be present at the press conference, if appropriate.
Appropriate visibility
Communication should focus on development with the EU as partner and on the achievements and impact of the action, not on administrative or procedural milestones. In order to maximize the impact of communication efforts:
Activities need to be timely
Information used must be accurate
Activities should be coordinated closely with the Commission
The right audience(s) should be targeted
Messages should interest the target audience(s)
Activities should be appropriate in terms of resources spent, timing and expected impact.

27. The Dissemination Plan Table
Target Group Definition
Definition of the message to disseminate
Selection of the communication channels and media
Objective
To define the target audience (stakeholders analysis) to which we want to direct the message
To define clear, concise and persuasive messages - communicate the project results
To choose the most appropriate and effective communication channels depending on the communication activity and target audience;
Activity
it will be defined 5 kind of target group:
Academic Sector
NGO operators
Public Entity at national level
Public entity at local level
Business Enterprises
Creation of 5 mailing list according to the 5 kind of target group.
Creation of the contents to disseminate according to the phases of the project and the target group.
Production of the dissemination tools: leaflets, brochures, newsletters, banners, promotional items, press releases etc.
Selection of the following media and communication channels to disseminate the output produces and information on the project:
Website
Newspapers
Magazines
Radio
Facebook
Twitter
Mailing list
Events (conferences, seminars, workshops, cultural days)
Project Partner responsibility
All the consortium will be committed to identify the target group coordinated by Unibo (P1)
All the consortium will be committed on the creation of the contents. The approval will be coordinated by Unibo (P1). Sudgestaid (P5)will verify if the dissemination tools produced is respecting the EU Rules .
Udanet is responsible of the website management. All the consortium will be committed to identify the proper media
The information on Facebook and Twitter will be update by Unibo.
Conferences
Conference in UK: University of Salford (P2)
Conference in Italy: Unibo and Sudgestaid (P1) and (P5)
Conference in Lithuania: Vilnius Gediminas Technical University (P3)
Conference in Spain: to identify the partner for this activity. (See the attachment 1 to report the communication activity)