1. Apple Financial Performance in 6 Charts

2. Revenue growth is driven by the iPhone and the Chinese market.
Apple Revenue Growth
Revenue growth is driven by the iPhone and the Chinese market.
Technology
Region
Product
Stacked cascade charts
Tip: Use a cascade chart, one of the unique chart types available in Mekko Graphics but not in PowerPoint, to walk your audience through the components of change. An axis break also helps to focus attention on the changes.

3. Apple Product Sales Trend
The iPhone has grown at more than twice the rate of the iPad over the past 5 years and accounts for 75% of product units sold.
Technology
Revenue
COGS
SG&A
R&D
CAGR
Time series
Legend
Tip: The growth line shows overall volume changes but the CAGR column allows you to compare products over time. These chart enhancements are features of the Mekko Graphics add-in for PowerPoint.

4. Apple Product Line Profitability
The iPhone is not only the largest product in terms of volume, but it is also the most profitable product.
Gross margin
Unit volume
Sales
Technology
Smartphone
Data row
Tip: A bar mekko chart allows you to compare products on a key metric while adding another dimension (bar width) to help the audience understand the impact in a single chart. This is one of the most popular chart types for Mekko Graphics users.

5. Smartphone Comparison
iPhone’s profitability dominates the smartphone market capturing 94% of segment profits. Samsung is the only other profitable OEM.
Tip: A cascade chart allows you to show positive and negative contributions to industry profits. You cannot do this using a pie chart or 100% stacked bar chart.

6. Apple Financial Metrics
EPS has grown dramatically, driven by revenue gains rather than profit improvement.
Technology
Revenue
Operating income
Earnings per share
Operating margin
Time series
Data row
Tip: Adding a data row to this bar-line chart helps to reinforce the message that margin improvement is not the driver of earnings growth. You don’t have to use manual text boxes for data when using Mekko Graphics.

7. Operating expenses are growing faster than revenues.
Apple Cost Trends
Operating expenses are growing faster than revenues.
Technology
Revenue
COGS
SG&A
R&D
CAGR
Time series
Legend
Tip: Adding a CAGR column to this stacked bar chart allows you to easily compare revenue and cost growth. You can calculate the CAGR directly in the Mekko Graphics data sheet and automatically align the data with your chart.

8. More Tips
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