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Memory Stage Model. Sensory Memory Iconic (Visual ) Echoic (Auditory)

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Presentation on theme: "Memory Stage Model. Sensory Memory Iconic (Visual ) Echoic (Auditory)"— Presentation transcript:

1 Memory Stage Model

2 Sensory Memory Iconic (Visual ) Echoic (Auditory)

3 STM storage 1 7 7 6 1 8 1 2 1 9 8 0 2 0 0 1

4 Chunking 1776 1812 1980 2001

5 Magic Number 7 George Miller 7 plus/minus 2 is capacity of STM storage

6 Website Addresses When long and meaningless (to you), are very difficult to remember. But experience or familiarity with the address allows you to chunk and recall an address with relative ease.

7 For example, http://www.wwnorton.com/college/psych /psychsci2/content/outlines/ch07.asp

8 Serial Recall Primacy and Recency Effects

9 Demonstration of Iconic Storage http://www.ulb.ac.be/psycho/fr/docs/mu seum_en/Experiments/Sperling- exp.html

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