1. This is our way of engaging the youth in rice farming

2. About the campaign}

3. Information and mediation Bridge information poverty School as nucleus of agricultural extension About the campaign}

4. t Create alternative communication pathways for delivering cost-reducing and yield-enhancing technologies on rice About the campaign}

5. Promote agriculture as a viable career option About the campaign}

6. t Bring back the love for science of rice farming among young people About the campaign}

7. Campaign strategies}

8. We provide reading materials on rice in the Infomediary campaign participating schools Read Component Campaign Strategies}

9. We introduce the students to the Pinoy Rice KnowledgeBank, a website that contains massive information on rice production in the Philippines. Surf Component Developed by the Open Academy for Philippine Agriculture. Campaign Strategies}

10. We introduce the students to the PhilRice Text Center, An SMS platform that responds to all queries on rice. Text Component Developed by the Open Academy for Philippine Agriculture. Campaign Strategies}

11. Key Campaign Activities}

12. Establishment of Rice Garden This provides hands-on experience for students on rice farming Key Campaign Activities}

13. Infomediary Quiz Bee We gauge the students knowledge on rice Key Campaign Activities}

14. Face Off Round We invite farmers to ask questions to the students, and the latter respond by searching answers from the PinoyRice. Key Campaign Activities}

15. Field Days We ensure that farmers in the host community know what we are doing in our participating schools. This is also our way of engaging the local executives. Key Campaign Activities}

16. Engagement of Parents We engage the parents and the farmers through TeknoKliniks Key Campaign Activities}

17. Evidence of Outcomes}

18. of the students we surveyed reported they served as infomediaries (they either read publications, sent SMS, or surfed the net for rice farming information Evidence of Outcomes}

19. Teachers promoting the campaign in their respective Areas (PTA meetings, in other training of teachers, field days) Evidence of Outcomes}

20. Farmers asking for seeds, Thereby increasing use of certified seeds Evidence of Outcomes}

21. More students champions (decreased pesticide use in Bulacan Evidence of Outcomes}

22. Innovations of our participating teachers Evidence of Outcomes}

23. noted their participation to the campaign has something to do with it of the students surveyed would like to take agriculture-related courses in college; Evidence of Outcomes}

24. t Provided access to information on rice in some of the remotest rice farming communities in the Philippines— The moral dimension of extension work! Evidence of Outcomes}

25. Infomediary Sites

26. www.philrice.gov.ph www.infomediary4d.com www.pinoyrice.com 0920-911-1398