1. Creating and managing a corporate web site: an evolutionary project Jacqueline Trolley Director of Corporate Communications jtrolley@isinet.com http://www.isinet.com

2. A practical approach…  design a schematic of the site  write clear, concise content  provide good navigation  create simple, clean, and consistent graphics

3. Ensure internal cooperation Develop an internal public relations program  toot your own horn!

5. Market the site  register your URL with search engines  add meta tags to each page  publicize your site!

6. Manage the site Ongoing project management  procedures  consistent tracking of projects  automate whenever possible

7. Enrich your site  market research  analyze your statistics

8. Re-evaluate continually  assess navigation trails  balance structure with current objectives  remove material

9. Web support tools http://www.libertynet.org ~asisdvc/dx101/98.html