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CMM 201 Foundations of Mass Communication 1 BOOKS Chapter Four.

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Presentation on theme: "CMM 201 Foundations of Mass Communication 1 BOOKS Chapter Four."— Presentation transcript:

1 CMM 201 Foundations of Mass Communication 1 BOOKS Chapter Four

2 CMM 201 Foundations of Mass Communication 2 J.K. Rowling 1997 Age 28 Finished her first book Harry Potter and the Sorcerer’s Stone

3 CMM 201 Foundations of Mass Communication 3 Harry Potter A sequel a year By 2000, 35 million copies in print In 2001, sales passed $100 million.

4 CMM 201 Foundations of Mass Communication 4 Johannes Gutenberg He did NOT invent the printing press He invented the systen of moveable metal type When 1446 An instant and permanent revolution

5 CMM 201 Foundations of Mass Communication 5 More on Gutenberg By 1500, nearly 40,000 books had been printed End of the “scribists age” and the beginning of truly MASS communication He printed 200 Bibles – one sold in 1978 for $2.4 million He died a pauper

6 CMM 201 Foundations of Mass Communication 6 Books Facts They define our national culture. Book publishing in America began in 1638 – the Cambridge Press Colonial Period - elitist

7 CMM 201 Foundations of Mass Communication 7 More Books Facts Name at least one of four uniquely American novels of the 1800’s. (p. 30) Two kinds of books – trade and text Total US book industry -- $24 billion annually Who is Jeff Bezos? (p. 45) What is the typical royalty of a trade book? (p. 36)

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