1. Presented by Neustar and the usTLD Stakeholder Council For more information visit: http://www.neustar.us/ustld-stakeholder-council/ http://www.neustar.us/ustld-stakeholder-council/.US Public Stakeholder Town Hall April 22, 2015 © Neustar, Inc.

2. What is.US? © Neustar, Inc. »America’s Address » A home and resource for the people, organizations, and companies that make up the United States » Operated by the United States Department of Commerce, with Registry Services and Front-End Management by Neustar, Inc. » By meeting the Nexus Requirements all registrants demonstrate their stake in the United States

3. The usTLD Stakeholder Council © Neustar, Inc. »Goals » Foster cross-community outreach and dialog about.US » Provide a broad user voice in the development of.US policies » Foster the evolution, innovation, and growth in the.US namespace »Members » Members include stakeholders with diverse interests in.US » Registrars, Registrants, IP, Delegated Managers, Law Enforcement, Consumer Advocacy, & more » Welcome public participation and feedback at every juncture

4. Agenda © Neustar, Inc. »1:05 – 1:15Welcome and Introductions »1:15 – 1:50Me, you, and.US The.US brand and how it can support your community or business »1:50 – 2:10Multi-stakeholderism at the Local Level Participation in.US as a window for participating in Internet governance »2:10 – 2:30Beyond kids.us The next generation of youth engagement and participation in.US »2:30 – 3:00Open Floor

5. Send us your questions and input © Neustar, Inc. »Tweet us at #LeadUS »Email us at stakeholdercouncil@neustar.us stakeholdercouncil@neustar.us »Questions and feedback received during this Town Hall will be raised during the Open Floor

6. © Neustar, Inc. ME, YOU &.US »The.US brand and how it can support your community or business

7. Registrant Trends in.US © Neustar, Inc. »Overall Statistics* » Over 1,600,00 Domains Under Management » [BREAKDOWN ACROSS NEXUS CODES] »Breakdown of Top Sites* » 40 percent by state or county governments, schools, or libraries » Strong usage by web service providers, news and media feeds, and participants in the tourism industry * Statistics current as of March 18, 2015 ** Based on a survey of top Alexa- and Google-Ranked.US Sites

8. © Neustar, Inc. »Support businesses and organizations that reach local communities, the foundation of American Culture »Feature grassroots capaigns educating the public and driving domestic chage »House national organizations and associations with local chapters »Stay active and involve with those serving the American community at the local level Community-Focused GovTrack.uswww.fs.fed.usFWD.us

9. © Neustar, Inc. »Support international businesses and organizations by providing a window to the American user »Offers customers a shortcut to relevant domestic content »Adds value by demonstrating commitment to serving the American market Internationally Present, Domestically Targeted Shell.us Muji.us Uniqlo.us Cartier.us Shell.us Ikea.us

10. © Neustar, Inc. »Committed to driving growth across small and medium-sized businesses and nonprofits in the United States by bringing them online and helping them reach the American market Bent on Driving Growth Zoom.us theafricachannel.us famo.us fredperry.us

11. »Emphasize U.S.-origins How registrants are using.US © Neustar, Inc. »Home for local governments and educational institutions »Advance geo-targeted content within international markets »Other uses (e.g. word “us” or full word)

12. Discussion © Neustar, Inc. »Does the.US “brand” depicted here align with your perceptions of.US and of how it should be promoted? »What activities would improve registrant and user experiences with.US? »Why did you choose.US?

13. © Neustar, Inc. MULTI-STAKEHOLDERISM AT THE LOCAL LEVEL »Public participation in.US policymaking as a window for participating in Internet governance

14. Public Participation in.US © Neustar, Inc. »Why participate? » ccTLDs as a mirror of local populations » Drive.US evolution and growth »Avenues for Participation » Participate in monthly meetings of the usTLD Stakeholder Council » Provide Comments on Policy Recommendations by the usTLD Stakeholder Council » Join in local events and workshops

15. .US is a policy rich namespace © Neustar, Inc. ».US Policies should reflect the needs and interests of its stakeholders »For an overview of these core policies and practices visit: [URL]

16. Discussion © Neustar, Inc. »Where and how should we continue the conversation around.US policy development?

17. © Neustar, Inc. BEYOND KIDS.US »The next generation of youth engagement and participation in.US

18. Kids.us: History and Context © Neustar, Inc. »Background » Highly-restricted third-level namespace created in 2002 as a “walled garden” for kids to safely access the Internet » Suspended in 2012 due to extremely low utilization and lack of original content Goal: Promote positive experiences for children and families using the Internet by providing a safe online environment »Kids.US Education Advisory Committee » Continued suspension of kids.us » Suggestions to support goals elsewhere in.US: » Sandbox for digital learning » Platform for STEM learning » Inter-school sharing platform » Support registrations by youth organizations and their memberships

19. Beyond Kids.us © Neustar, Inc. »Education, youth engagement, and the.US Mission ».US, including locality space, is a home for K-12 education »Supporting these schools and digital learning/literacy is central to.US and the Stakeholder Council mission www.apsva.us www.stmikes.us www.eths.k12.il.us www.hsd.k12.or.us

20. Discussion © Neustar, Inc. »How should.US and the Stakeholder Council promote these same goals in today’s internet landscape? »What partnerships and tools should we engage to do so?

21. © Neustar, Inc. Open Floor »Tweet us at #[HASHTAG] or email stakeholdercouncil@neustar.us stakeholdercouncil@neustar.us