1. International AR Standards Community Christine Perey PEREY Research & Consulting

2. Overview AR Perspectives vary widely and are evolving For whom in AR are standards important? – Publishers – Standards Development Organization members – Industry associations The International AR Standards Community – Activities – Achievements – Future Directions October 31, 2011(c) 2011 Christine Perey2

3. The International AR Standards Community Grassroots – Without administrative role or structure – Composed of people seeking open and interoperable AR content and experiences Across the AR ecosystem and expert domains – Companies, Universities, Research Groups – Wealth of knowledge in implementation of AR Visibility into activities of many Standards Development Organizations (SDOs) October 31, 2011 http://www.arstandards.org (c) 2011 Christine Perey3

4. October 31, 2011 Next F2F Meeting (the Fifth) March 19-20, 2012 – Austin, TX (US) Objectives – Increase community diversity, size – Sharing of Open and Interoperable AR initiatives – Advance community resources – Examine emerging issues or challenges Registration (required) open Position Papers highly recommended – Deadline for Abstracts February 6, 2012 – Deadline for Papers February 20, 2012 http://www.perey.com/ARStandards/fifth-international-ar-standards-meeting/ (c) 2011 Christine Perey4

5. AR Community In Detail

6. October 31, 2011 Activities (c) 2011 Christine Perey6 OutreachAdvocacyMeetings Document/DisseminateMonitor/Dialog

7. Publicize Community AR Standards mailing lists –http://ARstandards.org/mailman/listinfo/discussionhttp://ARstandards.org/mailman/listinfo/discussion –http://ARstandards.org/mailman/listinfo/newshttp://ARstandards.org/mailman/listinfo/news Encourage community support and engagement – Postings to mailing lists – SDOs in which your company or institute is a member – Sponsorship of (and/or participation in) AR community Support standards in implementation roadmaps Recommend standards to strategic partners October 31, 2011 Outreach (c) 2011 Christine Perey7

8. for open/interoperable AR Community must advocate to – Technology media – Bloggers – AR Platform providers – Consumer electronics manufacturers – Network access/transport providers October 31, 2011 Advocacy (c) 2011 Christine Perey8

9. Monthly Community Conference Call Purpose – To engage with broader community unable to attend face-to-face meetings – To collaborate and advance (work together on) community resources between meetings Schedule and agendas to be determined – Subscribe to announcements mailing list for more October 31, 2011 Meetings (c) 2011 Christine Perey9

10. Face-to-Face Meetings Mobil e AR Summ it 60 participa nts34 papers W3C AR and the Web 40 participa nts 22 papers First Interna- tional AR Standard s Meeting 50 participants 12 papers Second Interna- tional AR Standard s Meeting 45 participants 23 papers Third Interna- tional AR Standards Meeting 45 participants 40+ references Fourth Interna- tional AR Standards Meeting 25 participants 30 references October 31, 2011(c) 2011 Christine Perey10 Meetings

11. October 31, 2011 Next Meeting (the Fifth) March 19-20, 2012 – Austin, Texas Objectives – Increase community diversity, size – Sharing of Open and Interoperable AR initiatives – Advance community resources – Examine emerging issues or challenges Position Papers highly recommended – Deadline for Abstracts Feb 6 2012 – Deadline for Papers Feb 20 2012 http://www.perey.com/ARStandards/fifth-international-ar-standards-meeting/ Meetings (c) 2011 Christine Perey11

12. Resources: Position Papers Over 100 papers published – Geo-Spatial – Visual AR – Architectures and Reference Models – User Experience with AR – Vertical market experiences/use cases – Challenges for market growth October 31, 2011 Document/Dis seminate (c) 2011 Christine Perey12

13. Resources: AR Use Cases To extract concrete components Determine which components in common Prioritize focus for future work Three Broad use case categories –Guide –Create –Play October 31, 2011 Document/Dis seminate (c) 2011 Christine Perey13

14. Resources: AR Terminology Define and Illustrate “Native” AR terms and synonyms Other communities – Semantic Web – Geo-spatial – Developers, User Experience Designers – Computer Vision – Social – End Users – Gamers October 31, 2011 Document/Dis seminate (c) 2011 Christine Perey14

15. Web site, Ustream, Present Maintain/improve Web site Develop presentations about AR Standards for use in third party conferences/meetings Mailing lists October 31, 2011 Document/Dis seminate (c) 2011 Christine Perey15

16. With SDOs Refresh the SDO landscape (Oct 2011) Develop frameworks and reference models Develop, refine and share use cases for AR October 31, 2011 Monitor/D ialog (c) 2011 Christine Perey16

17. SDOs and Industry bodies Testbeds for AR – Can we identify and use “Living Labs”? – Can there be cross-SDO testbeds? – Focus on interfaces, but invite hardware vendors – Open vs. closed test beds (IPR) – Goals? Interoperability vs. compliance – TrakMark WG (AR Benchmark testing) October 31, 2011 Monitor/D ialog (c) 2011 Christine Perey17

18. For more information http://www.arstandards.org October 31, 2011(c) 2011 Christine Perey18

19. Mobile Augmented Reality Christine Perey cperey@perey.com cperey@perey.com +41 79 436 68 69 +1 (617) 848-8159 Reality Improved October 31, 2011(c) 2011 Christine Perey19