1. Reading Situation in Finland Rebekka.Pilppula@jns.fi

2. Statistics 650 000 buy more than 10 books in a year, 54% of all sold books Typical heavy user: female, 30-59 years, educated, active internet user, active library user People buy more fiction books than earlier, but they have less books in their homes

3. Statistics 15-19 years old buy more books than 10 years ago, but they don’t spend more money Book sales has begun to decline Non Fiction -10% in 5 years, Fiction sales grew until 2010 Time spent for reading daily - 45 min, 15 min for books – has been stable 75% of adults reads at least one book a year Youth read even more than earlier?

4. Reading of books 1991-2009

5. Libraries 2010 annual lending almost 100 million,18 per capita 53 million visits, 10 per capita 2005: lending 20/cap., visits 12/cap.

6. Kirjasampo.fi 2007 Interactive literary web service Presentations of books and writers, news about literature Informations about 74 000 pieces of fiction, 14 000 book covers Ministry of Education and Culture, Turku City Library, all the County libraries of Finland

7. Web services for promoting Literature http://www.okariino.fi/ for kids http://www.okariino.fi/ http://www.sivupiiri.fi/ for teenagers http://www.sivupiiri.fi/ Regional web services: http://pkkirjailijat.jns.fi/ http://pkkirjailijat.jns.fi/

8. Book talk Association of “Book talkers” since 2009 Lobbying, advice the members, promote reading, organize training sessions Finnish championship since 2005 http://www.vinkkarit.vuod atus.net/ http://www.vinkkarit.vuod atus.net/ http://www.facebook.co m/pages/Kirjavinkkariyhdi stys-ry/197355115440 http://www.facebook.co m/pages/Kirjavinkkariyhdi stys-ry/197355115440

9. Super librarian 2007-2011 Media education project by Finnish Library Association Funded by the Ministry of Education Educate librarians in appreciating the changing media environment and working as advisor 20 regional trainers

12. http://www.kirjastokaista.fi/mediadetails.php?key=f 3e31b176c05f2129059&title=Is%C3%A4lt%C3%A4+po jalle http://www.kirjastokaista.fi/mediadetails.php?key=f 3e31b176c05f2129059&title=Is%C3%A4lt%C3%A4+po jalle