1. Mobile Application Store MAS 2010/1/7

2. Outline –Mobile Application Store “MAS” App Store Android Market Blackberry App World Nokia Ovi Store Palm App Catalog Marketplace for Mobile

3. App Store

4. Billion App Countdown April 23, 2009 Doubled at September 28, 2009 Tripled at the beginning of 2010

5. Number of Applications

6. Apps by Category

7. Android Market Available to users on 22 October 2008 By December, 2009, there were over 20,000 applications Google Checkout

8. Priced Applications Availability Australia - paid apps cannot be submitted by Australian Developers. Austria France Germany Italy Netherlands New Zealand Spain United Kingdom United States Japan

9. Number of Applications

10. Applications Distribution

14. Blackberry App World

15. App World

16. Top Download

17. Categories

18. Details

19. PayPal

20. Reconfirm

21. My World

22. Review

23. Marketplace for Mobile –Rumors about the service in September 2008 “Skymarket” –Opened for business on 6 October, 2009, featuring 246 applications

24. Mobile Application Store Comparison App StoreAndroid Market App WorldOvi StoreApp CatalogMarketplace for Mobile OrganizationsAppleGoogle,OHARIMNokiaPalmMicrosoft EstablishedJuly 11, 2008October 22, 2008 April 1, 2009May 26, 2009 June 6, 2009October 6, 2009 Available Apps135,00020,0002,0002,5001,000Less than 1,000 Install Base58 million (40% iPod Touch) 1 million8 million100 million150,000Unknown (6.1 and 6.5 ) Exclusive App Source YesNo YesNo Carrier-Specific Stores NoYesNoYesNoYes Return PolicyNo24 HoursNo 24 Hours Developer Share70% 80%70% Developer Fee$99/year$25$200€50Free$99/year App ListingsUnlimited 10Unlimited 5

25. Record Breaking Chrismas

26. Download Growth

27. Android Devices Download Growth

28. Android Devices Download Share