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@mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content.

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Presentation on theme: "@mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content."— Presentation transcript:

1 @mequoda 1 Creating, Curating and Publishing Insanely Great Digital Content

2

3 Inventory of What You Sell Google Visibility Affinity Content Calendar

4 @mequoda 4 Inventory of What You Sell

5 @mequoda 5 Gardens Daily Brand Wheel

6 @mequoda 6 About Gardens Daily: Product Sales Strategy Legacy Product = Magazine Expansion Products = Books, Videos, Digital Magazine & Live Events

7 @mequoda 7 About Gardens Daily: Sponsorship Strategy

8 @mequoda 8 Google Visibility Report

9 @mequoda 9 Defining Your Online Taxonomy

10 @mequoda 10 Research Keyword Popularity

11 @mequoda 11 Keyword Architecture

12 @mequoda 12 Research Keyword Popularity

13 @mequoda 13 Researching Keyword Popularity Google Adwords Keyword Tool

14 @mequoda 14 Researching Keyword Popularity Google Adwords Keyword Tool

15 @mequoda 15 Researching Keyword Popularity Google Adwords Keyword Tool

16 @mequoda 16 Researching Keyword Popularity CSV file in Excel

17 @mequoda 17 Researching Keyword Popularity Annual Searches = Monthly*12

18 @mequoda 18 Differentiate Keyword Competition

19 @mequoda 19 Differentiate Keyword Competition

20 @mequoda 20 Differentiate Keyword Competition Google.com Search Engine

21 @mequoda 21 Differentiate Keyword Competition Why Exact Match Counts are Best “azalea care”4,920 azalea care 1,450,000

22 @mequoda 22 Differentiate Keyword Competition Indexing Supply and Demand Keyword Competitive Index = Annual Searches / Google Listing

23 @mequoda 23 Organize Keyword Research

24 @mequoda 24 Organize Keyword Research Defining your Keyword Clusters

25 @mequoda 25 Organize Keyword Research Importing Keyword Clusters Into Keyword Universe

26 @mequoda 26 Organize Keyword Research Google Position Based on Ranking Google Visibility Index

27 @mequoda 27 Organize Keyword Research How to Calculate GVI (Google Visibility Index)

28 @mequoda 28 Organize Keyword Research Importing all keywords into the GVR - Ubers

29 @mequoda 29 Organize Keyword Research Importing all keywords into the GVR - Primaries

30 @mequoda 30 Organize Keyword Research Turning Keywords into Website Architecture Primary Keywords = Topic Pages

31 @mequoda 31 Track Your Results

32 @mequoda 32 Track Your Results

33 @mequoda 33 @mequoda Master Content Plan

34 @mequoda 34 Defining Your Master Content Plan

35 @mequoda 35 @mequoda Affinity Content Calendar

36 @mequoda 36 Creating Your Affinity Content Calendar

37 @mequoda 37 Blog Article Promoting Premium Product

38 @mequoda 38 Facebook Post Promoting Free Article

39 @mequoda 39 Twitter Post Promoting Free Article

40 @mequoda 40 Email Newsletter Promoting Free Article

41 @mequoda 41 Don Nicholas Chief Executive Officer Mequoda Group, LLC Don@Mequoda.com (508) 358-9689 Kim Mateus Chief Content Officer Mequoda Group, LLC Kim@Mequoda.com (571) 313-8779 Thank You www.mequoda.com/dpb12


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