1. ACLU of Illinois Defining your target audience: Characteristics of ACLU members & Supporters

2. Age of ACLU membership relative to United States population

3. Media Usage by Age

4. Social Networking Usage by Age

5. ACLU Activities by Age

6. Percent of age bracket that has taken action for the ACLU by email or online

7. Priorities for ACLU work by Age

8. Lessons Support for the ACLU comes in many different forms – Activism, Donations, Membership, Online Each Chapter and Community may have different priorities for membership recruitment/building support Different people support the ACLU for different reasons Different people interact with the ACLU differently, but in almost every age category- online & email are significantly more likely