1. ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Keeping Air Quality “Fresh” Innovative PR, Events & Web 2.0 Strategies Presented by: Frank Mongioi and Jessica Horne EPA’s National Air Quality Conference March 17, 2010 Sponsored by: New York State Department of Transportation

2. 2 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Who is Clean Air NY? 16,000+ Individual Partners 10,000+ Facebook Fans 4,500 Employer Partners 150+ Community Groups 11 Colleges/Universities GOAL: 1% VMT reduction year-round

3. 3 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Advertising

4. 4 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Public Relations

5. 5 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Commit to Cleaner Air Week

6. 6 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Skating in Central Park

7. 7 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Clean Air NY’s Online Communities

8. 8 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Clean Air NY Results

9. 9 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Fresh, the Clean Air NY Cloud

10. 10 ICF Proprietary and Confidential – Do Not Copy, Distribute, or Disclose Thank you! Frank Mongioi FMongioi@icfi.com 347.326.0916 Jessica Horne JHorne@icfi.com 917.435.8477 Share ICF’s Presentation with your colleagues: www.icfi.com/naqc2010 www.icfi.com/naqc2010