2. THE O JEWELRY’S MEDIA KIT Rana Ahmed 201008292

3. Backgrounder The O Jewelry is an E-boutique that started officially in May 2013, this brand consists of delicate rings, necklaces, bangles that are made with precious or semi precious stones. It gives a choice to each of its pieces with their unusual shapes, colors and textures. This brand is created and owned by Shamsa Al Omaira, an Emirati artist born and raised in Abu Dhabi, being a woman as she said inspired her, “ Being a woman was the first inspiration for my first collection”. Her ideas are expressed through a variety of media including painting, photography, printmaking, mixed media installation, and with found and collected materials. Through her process of art making, her work transcends and becomes a form of personal confessions, which are inspired by historical possessions and childhood memories. Every piece of jewelry she produced has a meaning or a concept behind it, also her collections are connected to one another in a unique way. What’s so special about this boutique that it gives the customers the choice to chose what kind of gold they want: white gold, yellow gold or rose gold. The O Jewelry also hosts private parties for individuals so they can try the pieces in the comfort of their own home or where ever they want the viewing to be, before purchasing any of the pieces; also those kinds of parties includes catering and waiting staff.

4. Press release P.O. Box 5029 Dubai, UAE Date: 11.May.2015 Written by: Rana Ahmed Contact E-mail: 201008292@zu.ac.ae201008292@zu.ac.ae The O Jewelry Dubai- You can finally visit the O Jewelry’s pop up shop for the chance to view and purchase their collection. It will be located at the Market OTB, South-ridge Park Downtown. Starting from the 15 of May until the 24th of May, the shop’s opening hours will be from 4:00 pm till 10:00 pm on weekdays and from 10:00 am till 10:00 pm on the weekends. Specific collections will be available for direct purchase, other than that; you can fill in an order form and place your order after getting to see the collections. This event will include the following: The Manager of The O Jewelry, waitress, drinks, canapés, macaroons and The O Jewelry’s unique collection. The collections that will be viewed are : The Classic O Collection, O Sapphires, Her Pulse, Diamonds On Diamonds and In The Pink. Those collections consists of: Rings, Necklaces, O Bangles and earnings with different diamonds sizes and colors, some are ready for purchase and if not you can place your order immediately.

5. Feature Release P.O. Box 5029 Abu Dhabi, UAE Date: 19.May.2015 Written by: Rana Ahmed Contact E-mail: 201008292@zu.ac.ae The O Jewelry’s owner Jewelry’s inspired by life, childhood memories and concepts that’s how the artist Shamsa Al Omaira designs her jewelry and gets her idea’s for her unique pieces. Even though Shamsa’s jewelry business started in the early 2012’s her work was exhibited internationally in Italy and London, and locally in Dubai and Abu Dhabi at the Art Hub. Her creativity and her unique idea have made her enter the world of jewelry design successfully and now her jewelry’s are the trend. Now the O Jewelry has so many loyal customers and it gets admiration from the UAE and also from the GCC countries. The artist is thinking about opening a small boutique for The O Jewelry soon, in the capital (Abu Dhabi) since the E-boutique got recognition locally and internationally, if everything worked out with her new collection she might also get another boutique outside the country.

6. Fact sheet It’s a fine jewelry brand that strives for excellence in quality, design and materials. Jewelry made using 18k gold, diamonds, precious and semi precious stones. The O Jewelry’s designs represent the richness of the past, the simplicity of the present and the aspiration of the future. Each of the O Jewelry’s pieces has a story or a concept behind it. The artist Shamsa Al Omaira An Emirati who was born in Abu Dhabi created this brand. Her work has been exhibited in numerous exhibitions in the UAE in Abu Dhabi. She curated her first solo-exhibition in June 2012. Internationally Al Omaira participated in a group show, which took a place at the Museum of Diocesano in Venice Italy. Her work was also exhibited at the first Emirati exhibition in London titled "Three Generations”. Shamsa Al Omaira was also chosen as one of the Emirati artists to be published in Art of the Emirates, a book that will be launched soon in the UAE.

7. Pitch Dear Ashley Lane,Ashley Lane We are pleased to invite you to our pop up shop at the Galleria Mall in Abu Dhabi starting from the 25th till the 30th of May. We will be opening our pop up shop from we are opening from 10:00 am to 10:00 pm so our customers can pass by and buy their O pieces or just check out our collections. We think this will interest you and you will have the opportunity to write an interesting article about our O Jewelry’s collections since you are interested in writing about life style and fashion. You can come to get information and take pictures of the collections viewed, which are: The Classic O Collection,O Sapphires, Her Pulse, Diamonds On Diamonds and In The Pink. The O Jewelry is owned by the artist Shamsa Al Omaira it consists of a fine jewelry brand that strives for excellence in quality, design, and materials. Using 18k gold, diamonds, precious and semi-precious stones; the designs celebrate the richness of the past with the simplicity of the present, and the aspiration for the future. Regards, Rana Ahmed

8. Photo Opportunity Sheet For immediate release: 24 th Of May.2015 For more information: Hamda Al Mansouri, 00971567788099 Hamda_11@hotmail.com The O Jewelry’s Viewing party A variety of collections viewed for a number of 10 to 15 females, looking at the O Jewelry’s collections and purchasing their pieces, enjoying the macaroons and the refreshments catered. WHAT: View and purchase any of the O Jewelry’s pieces now at their private viewing party. WHO: The O Jewelry’s manager, sales lady and the hosts of the private viewing who requested it. When: 24.may.2015 – 8:00 p.m. Where: At Amna Al Dhaheri’s house, Khalifa city, 15 th street Why: The O Jewelry gives their buyers the chance for a private viewing party that can be requested in their website or by e-mail. How: You get to host a private viewing party of the O Jewelry collections if you send a list of 10-15 guests that are interested in viewing the collections with you, book a date, and the O Jewelry will bring the party to you, Refreshments, canapés and macaroons on the O Jewelry parties.

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