1. Adver Type: A further confounding issue I've found was in a press release that went out...

2.  ad·ver·tis·ing  noun 1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.  2. paid announcements; advertisements.advertisements  3. the profession of planning, designing, and writing advertisements.advertisements

3.  Advertisers want their products to be visible within a scene, but not the focus. The product needs to fit, almost seamlessly (almost being the key word here) into the shot and context of the scene.  When done correctly, product placement adds a sense of realism to a movie or television show that something like a can simply marked "soda" cannot.

4.  Product placement is something that dates back to at least the early 1950s when Gordon's Gin paid to have Katharine Hepburn's character in The African Queen toss loads of their product overboard. Since then, there have been countless product placements in thousands of movies.The African Queen

6.  Product placement executives are the individuals employed by entertainment companies like film studios and record labels to field requests for embedded marketing— otherwise known as product placement or brand integration—in films, television shows, video games, music videos, and albums. It also falls to the product placement executive to secure clearances for trademarked goods that his or her company wishes to mention or feature in the entertainment production.

7.  Product Placement Executives are basically sales in nature, and highly lucrative positions in the Media / Ad world.  If the rapper Ludacris wants to sport fresh new Pumas in a video or M.A.C. Cosmetics is eyeing lip service from Nicki Minaj and Katy Perry, the executive representing the film production studio or record label takes proposals from product placement specialists and agents concerning verbal, visual, or hands-on embedding / integration.  If the script calls for Jon Favreau to blow up seven Audis in another Iron Man movie, the executive is responsible for securing the rights to use Audi’s trademarked brand in association with the project.  The specific terms of a product placement deal depend on who is doing the asking and how badly the “placer” wants the brand mention.  Compensation packages can include a free supply of the product, a direct cash transaction for the PPE, or a sponsorship agreement, as in T.V. sitcoms.

9.  Global product placement spending totaled $6.25bn in 2011 and is on track to grow at a double-digit rate across European media from 2012 to 2016, according to research group PQ Media.  Mainstream brands rely on product placement, from enterprise companies such as data storage company EMC, which featured its wares on television show 24, to Apple, the most prolific brand, whose products appear in more than a third of all number one films at the US box office during the past 10 years. EMCApple

10.  Generally, when we think of products in films or TV we think of a character drinking a can of Coca-Cola, which is Product Placement.  Now products are actually integrated into the storyline of a script via dialogue, theme, action and visuals. (Complimentary Script – due to sponsorship.)  For instance, if a Redbull is sitting on a kitchen counter with the logo prominently displayed, it is Placement.  However, if Redbull is integrated into the dialogue and action it is Integration.  Some Integrations are just 15-60 seconds long while others exist throughout the storyline (as with Redbull on Family Guy).