1. Assessing a Culture of Sustainability at the University of Michigan (U-M) John Callewaert U-M Graham Sustainability Institute Robert W. Marans U-M Institute for Social Research AASHE – 2014 Portland OR

2. Campus Sustainability Integrated Assessment Sustainability Cultural Indicators Program (SCIP) –Questionnaire Design –Questionnaire Results and Analysis –Sustainability Interventions Based on Results Discussion Agenda

3. Translational KnowledgeTranslational Knowledge: Vibrant collaborations among academic, practitioner, and other stakeholder communities to advance sustainability scholarship and influence real-world decisions. Transformative LearningTransformative Learning: Helping students engage across disciplines, experience diverse perspectives, think systemically, and pursue action-based learning throughout the world. Institutional LeadershipInstitutional Leadership: Sustainability excellence across the University of Michigan by leading discussions, planning, and coordination for university-wide sustainability strategies and activities. The Graham Sustainability Institute is a University of Michigan (U-M) Provost’s unit which fosters sustainability at all scales by leading stakeholder-centric activities that systematically bring together and harness talents across all U-M schools, colleges, and units. The work focuses on three key areas:

4. Campus Sustainability Integrated Assessment The purpose of the Campus Sustainability Integrated Assessment was to collaboratively develop practicable ideas and goals to guide sustainable campus operations at U-M.

5. THEME GUIDING PRINCIPLE 2025 GOALS Climate Action We will pursue energy efficiency and fiscally- responsible energy sourcing strategies to reduce greenhouse gas emissions toward long-term carbon neutrality. Reduce greenhouse gas emissions (scopes 1&2) by 25% below 2006 levels. Decrease carbon intensity of passenger trips on U-M transportation options by 30% below 2006 levels. Waste Prevention We will pursue purchasing, reuse, recycling, and composting strategies toward long-term waste eradication. Reduce waste tonnage diverted to disposal facilities by 40% below 2006 levels Healthy Environments We will pursue land and water management, built environment, and product sourcing strategies toward improving the health of ecosystems and communities. Purchase 20% of U-M food from sustainable sources. Protect Huron River water quality by:  minimizing runoff from impervious surfaces (outperform uncontrolled surfaces by 30%), &  reducing the volume of land management chemicals used on campus by 40% Community Awareness We will pursue stakeholder engagement, education, and evaluation strategies toward a campus-wide ethic/culture of sustainability. The report recommends investments in multiple actions to educate our community, track behavior, and report progress over time. Integrated Assessment Themes

6. Culture of Sustainability What is it? How do we measure it? How do we know if its changing? Knowledge, Awareness Behaviors, Actions Commitments Values, Dispositions Travel & Transportation Waste Reduction & Conservation Natural Environment Sustainable Food e Climate Change CLIMATE ACTION reduce GHG emissions by 25%; decrease GHG/passenger trip for UM trans. options by 30% WASTE PREVENTION reduce waste tonnage to disposal facilities by 40% HEALTHY ENVIRONMENTS protect Huron River water quality by reducing volume of chemicals used in land management by 40%; purchase 20% of U-M food from sustainable sources. COMMUNITY AWARENESS educational programs; monitoring/evaluating progress; reporting General U-M Goals 2025 U-M Specific

7. Questionnaire Content

8. Questionnaire

9. Population Targets and Response Rates students 2012 1000 from each undergraduate class 400 graduate students 1000 faculty 1000 staff Overall response rate: 44% 2013 1000 freshmen 330 from each other undergrad class 400 graduate students 750 faculty 750 staff 1500 panel of undergraduates (soph, jr, sr) Overall response rate: 22% faculty/staff

11. http://www.ocs.umich.edu/goals.html

12. Reporting

13. Sustainability Cultural Indicators Climate Action Travel Behavior (1) Conservation Behavior (4) Waste Prevention Waste Prevention Behavior (4) Healthy Environments Protecting the Natural Environment (3) Sustainable Food Purchases (3) Community Awareness Travel and Transportation (4) Waste Prevention (5) Natural Environment Protection (4) Sustainable Foods (7) U-M Sustainability Initiatives (8) Sustainability Engagement U-M (3) Sustainability Engagement General (4) Sustainability Commitment (1) Sustainability Disposition (3) Evaluating U-M Sustainability Initiatives (8) Primary Secondary

14. Sustainability Cultural Indicators

15. Analysis

18. CHANGES IN INDICES, BY CAMPUS AND REGION 10 9 8 7 6 5 4 3 2 1 0 high low 2012 2013 CONSERVATION BEHAVIOR Central Central North Medical Health South East Campus-West Campus-East Campus Campus Sciences Campus Campus

19. 10 9 8 7 6 5 4 3 2 1 0 Central Central North Medical Health South East Campus-West Campus-East Campus Campus Sciences Campus Campus high low 2012 2013 AWARENESS OF U-M SUSTAINABILITY INITIATIVES CONSERVATION BEHAVIOR CHANGES IN INDICES, BY CAMPUS AND REGION

20. 10 9 8 7 6 5 4 3 2 1 0 high low 2012 2013 AWARENESS OF U-M SUSTAINABILITY INITIATIVES CONSERVATION BEHAVIOR TRAVEL BEHAVIOR CHANGES IN INDICES, BY CAMPUS AND REGION Central Central North Medical Health South East Campus-West Campus-East Campus Campus Sciences Campus Campus

21. 1.FOCUS TRANSPORTATION EFFORTS ON STAFF AND FACULTY COMMUTING PARTICULARLY STAFF. 2.FOCUS WASTE PREVENTION AND CONSERVATION EFFORTS ON STUDENTS AND STAFF. Selected Recommendations 3.FOCUS ON BEHAVIOR CHANGE, NOT AWARENESS CAMPAIGNS. 4.FOCUS ON STUDENT LEADERS.

22. Student social media sustainable computing campaign emphasizing best practices and results of current levels of awareness and behaviors on these topics from SCIP. Targeted recycling campaign in 30 buildings starting with an intensive round of meetings with building managers to develop implementation strategies for increasing recycling rates. Energy conservation behavior change program in one test region of campus and compare results against other regions without program. Comprehensive sustainability campaign targeted at areas with relatively low SCIP scores – for example the hospital. Selected Interventions

23. Discussion Thank you John Callewaert, Ph.D. Integrated Assessment Center Director Graham Sustainability Institute University of Michigan 625 E. Liberty, Suite 300 Ann Arbor, MI 48104 jcallew@umich.edu http://graham.umich.edu/leadership/scip