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Aim: to be able to understand how to effectively identify your target audience.

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Presentation on theme: "Aim: to be able to understand how to effectively identify your target audience."— Presentation transcript:

1 Aim: to be able to understand how to effectively identify your target audience.

2 Why is audience research important?

3 What aren’t you sure about? Audience Research…

4 How to create an effective survey questionnaire… Provide open questions. Ask questions for what you really need to know. Make your questions accessible.

5 For example… Task: Create 1 question for a survey.

6 Individual work Create your own surveys 3-4 effective questions 10 minutes. Go…

7 Homework Write up your survey questionnaires. You can use charts and graphs to highlight information. For example:

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