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Computers in Society DRM. Nagging Slide Application posters due by tomorrow – email me a single slide ppt I’ll be grading the initial version of the term.

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Presentation on theme: "Computers in Society DRM. Nagging Slide Application posters due by tomorrow – email me a single slide ppt I’ll be grading the initial version of the term."— Presentation transcript:

1 Computers in Society DRM

2 Nagging Slide Application posters due by tomorrow – email me a single slide ppt I’ll be grading the initial version of the term paper this weekend If you need help with the wiki, you can talk to the student IT consultants

3 Quiz Stuff How can a $1,000,000 make surgery cheaper? What special things does the controller do? How much for a GPS in your phone? GPS stories? Types of IP? How to you get copyright? What is the purpose of IP law? What does the constitution say about IP?

4 The US Constitution Congress has the power to: “To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries;”

5 An Interesting Slashdot Story Major League Baseball sells videos of baseball games in digital form. The videos are encased in a DRM scheme. The player for the DRM uses a “phone home” technology to validate before playing MLB decides to use a new DRM and turns off the computer answering the “phone home” messages. What happens to the consumers? Note: this is an ongoing story so no resolution yet…

6 Another DRM Story Google sells videos for download DRM technology is used to prevent replay unless it gets approval by phoning home Google decides to discontinue this service. Customers get $5 back (wahoo!)

7 Comments “ I don't think DRM is going to go away until a lot more people get burned by it in this way. Most people don't understand or care, once something like this rears up and bites them in the ass, the outrage machine will start. Thank you, MLB, for being the obnoxious, monopoly-driven organization we've all come to love to hate.” Digital TV and the assault on the VCR/DVR is going to be the telling moment in the fight against DRM. Everybody's got a TV, and just about everyone has either set their VCR or DVR to record a show or movie for them or gotten their nine-year- old child to do it for them. When the media companies finally get their way and Joe and Jane Sixpack can no longer freely re-watch "It's a Wonderful Life" to their heart's desire every holiday season, there will be outrage. Of course, by that time, the technology will be so entrenched that it will be next to impossible to remove it.

8 Comments “I don't want any product hardware, software, or DRM media that must phone home for permission to work. Too much a risk that the company will go out of business, or decide maintaining the service is no longer profitable.” “To make you pay over and over again for the same content? Do you really think that when you lose your MP3 player with the songs locked to the hardware, that you WON'T have to buy those songs all over again? Do you really think that when you buy a new PC, you'll be able to use the licensed software that ran on the old PC? Face it, if it's got DRM, you didn't buy it -- you're just renting it!”

9 Death by DMCA * What is the basic idea behind the DMCA? * When was this enacted? * Has the DMCA had an effect on piracy? * How would we know whether a law is able to suppress piracy? * The MPAA posits that $3 billion was lost in 1997 due to copyright violation – is this "real" money?

10 Death by DMCA * Name a product you can't buy because of the DMCA * Why might you legally want to make a copy of material under copyright? * Why is ripping an audio CD legal while ripping a DVD is illegal? * Are other countries jumping on the DMCA bandwagon?

11 Death by DMCA * What is a "Broadcast Flag"? * How does the DMCA differ from previous reactions by the entertainment industry to new technologies? * What is the most controversial part of the DMCA? * What would DMCA restrictions on a xerox machine do?

12 Death by DMCA * What innovative features did ReplayTV provide? * What happened to ReplayTV? * What is a "Region Code"? * Who is Jon Lech Johanson? * What does the DVD X Copy program do? * Would it have been legal before DMCA?

13 Death by DMCA * How can companies control programs that use the content of their media? * Has this prevented the spread of unauthorized software? * What has happened to digital TV tuners for your computer? * How can they force your computer to respect the "Broadcast Flag"?

14 Death by DMCA * How did the recording industry want to deal with consumers taping songs from the radio back in the 70s? * What did the Audio Home Recording Act of 1992 do? * How can a recording be "cryptographically bound" to a device? * What is the "Analog Hole"?

15 Death by DMCA * How is the recording industry going to plug the "Analog Hole"? * What is a "digital watermark"? * Should consumers be required to pay for copy protection enforcement on any device that is capable of converting analog information into digital? * Is there any evidence that the worst case scenarios of the recording industry are accurate?


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