1. SVOD comparison table – streaming only services

2. CompanyTerritory# streams # registered devices # temp downloads Filtering language NetflixUS46 (but no real limit) N/ANone NetflixLATAM and UK draft 2 (with option to offer 4) 6 (but no real limit) N/ANone AmazonUS3, on no more than 2 IP addresses Download devices to be registered but not for streaming Up to 6 devices (wording unclear), additional to streams None LovefilmUK what they want 3No registrationLF seeking 6 devices, additional to streams Committed to filter sharing LovefilmUK - our draft 36 plus unlimited PCs, PC registration needed for download Downloads do not increase # viewings beyond 3 Committed to filter sharing

3. CompanyTerritory# streams # registered devices # temp downloads Filtering language iNDemandUS46 ComcastUS YouzeeSpain2N/AStandard schedule clause Telenet OrangeFranceUp to 5 including STB BUT only via broadband and Orange mobiles

4. Update for temp download April 2012

5. What are the variables? All the variables for streaming only SVOD – but especially # simultaneous viewing devices, and mechanisms to prevent account sharing Number of registered devices Number of devices to which films can be downloaded Impact on the stream count of downloads to devices Max number of films downloaded in total to all devices (SPE films, films from any provider) Max number of films downloaded to any single device (SPE films, films from any provider) How long are downloaded films valid for?

6. General comments and questions There is general tendency for offerings to become more liberal, so we should start cautiously What we give in one place will be asked for in another Need to keep a clear distinction with EST – SVOD service with download should not allow a large number of films to be downloaded, or for the user to feel they have a “collection” via their subscription Will the user understand if we remove a stream because they have downloaded some content?

7. Proposed SVOD usage rules, streaming and temp download 2 streams 5 devices, which MUST be registered No more than 5 films (from all content providers) downloaded and un-expired at any one time Downloads can be on all registered devices The existence of download does NOT reduce the stream count in any way Since download can be progressive download, allowing viewing during download, the number of simultaneous film “deliveries” (either stream or download) cannot exceed the max number of simultaneous streams Access to the account info must expose purchasing power or other sensitive info/caps, in order to discourage account sharing Rights for downloads should expire 30 days after download (and 48 hours after viewing? Why?)

8. Comments on the proposal If we include the requirement that films expire 48 hours after viewing starts, server side will not know this So has to go by the 30 day limit to determine when a film has expired and user can download another film Is 5 films enough? What if you go on holiday for a week and want to use your SVOD subscription offline? – You should just buy some films for this use case?

9. Company and Territory StreamsDevicesDevices with downloads Total films downloaded Films donwloaded on one device Download expiry Anti account sharing mechanis m Amazon US 2011 36 (but can be greater) 12 if on >6 devices, or unlimited if <6 devices Not limited No require ments Yota BSkyB ask Vivendi ask