2. pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved.

3. THE WELCOME PACKAGE Your entry form to brand superstardom

4. pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved. PLEASE COMPLETE THE FORM BELOW Business Name: Your Name: Title: Email: Website: Facebook Page: Twitter Handle: Address: Phone Number:For Profit / Non Profit QUICK FACTS ABOUT YOUR COMPANY: We are a Community/Content based web business with a membership of (number of subscribers) We are a Product based business with (number of customers) We are a Service based business with (number of clients) Have you reached annual revenue of six figures or more? We have an email list of subscribers. Please note incomplete submissions will not be qualified to enter. Sign me up for occasional branding tips, offers and updates from PixInk: Yes/No

5. pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved. PRODUCT COMPANIES Please submit 3 pictures that best showcase your product story/ retail presence.

6. pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved. SERVICE / COMMUNITY/ CONTENT COMPANIES Please add a 3-slide presentation of your company and or any pictures that effectively tell your business story.

7. pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved. PLEASE COMPLETE THE FORM BELOW Business description (200 words):Claim to fame / awards / why your business is hot:

8. BRANDING TOOLKIT This is where all the magic begins. Lets get started!

9. pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved. BRAND TAGS / CORE VALUES “What do you want customers to think or feel when they see “YOUR BRAND” (list of words… no limit) Duplicate this page if necessary

10. pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved. BRAND ASSOCIATIONS “If YOUR BRAND was a…” Car: Music genre: Tech / fashion / lifestyle brand: (Name the category and brand(s): Public personality: TV channel: Magazine: Car: Eg: It would be a VW Beetle

11. pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved. BRAND ASSOCIATIONS “If YOUR BRAND was a…” Newspaper: City: Country: Material (eg.: silk, titanium etc.): Vehicle (eg: car, bike, scooter, yacht, plane, boat): Architectural style (eg: contemporary, victorian, mid century): Car: Eg: It would be a VW Beetle

12. pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved. VISUAL CUES / AESTHETICS Any visual cues/looks you feel really strongly about and love and want to incorporate in the brand...textures, colors, pictures.. Change to your favorite colors

13. pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved. BRAND SWEET SPOT Eg: Details Magazine meets Discovery Channel….

14. HTTP://WWW.FACEBOOK.COM/PIXINKDESIGN BONUS POINTS! pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved. Upload a 1 minute video or 100 word written statement on our Facebook page explaining how winning The Great Brand Reboot 2012 contest will positively transform your business. Deadline is Dec. 31, 2011

15. pixinkdesign.com/reboot (c) 2011-2015 PixInk LLC. All rights reserved. We are so excited about your participation – Thank You! Submit the completed version by December 31, 2011. Please email submissions to: reboot@pixinkdesign.com Winner will be announced January 15, 2012 Please note incomplete submissions will not be qualified to enter. By submitting this Entry Form, I (“the Entrant”) acknowledge that I read the Official Rules in their entirety, and understand and accept the term and conditions included in the Official Rules of the Contest. The Official Rules can be found at: http://www.pixinkdesign.com/rebootofficialrules