1. NISSAN PROJECT

3. COMPANY BACKGROUND  Nissan was established on December 26, 1933.  Founder is Yoshisuku Aikawa.  Began its business operation in Malaysia since 1950 in Tan Chong Motors as vehicle distributor.  Provided diverse range of products such as cars, trucks, forklifts, and motorboats.  Nissan ranked number 5 in Malaysia automotive industry.  The products of Nissan included Sylphy, Almera, Leaf, GT-R, and others.

4. SWOT ANALYSIS Strong brand name and reputation Strategic partnerships Innovative culture Strengths Products recalls Lack position in consumers mind Lack of diesel technology Weaknesses Globalization Increasing fuel price Growth through strategic partnerships Opportunities Global competition in automotive industry Fluctuation of exchange rate Natural disasters Threats SWOT Analysi s

5. COMPETITOR ANALYSIS Strengths  Quality & Reliability  Diversified product  Fuel-efficient Weaknesses  Decreased in inventory  Product recall  Strengths  Quality & Reliability  High innovation product  Green car development Weaknesses  Not stylish and performance  Multiple recall  Strengths  Diverse product line  High reputation Weaknesses  Affected due to bankruptcy of General Motors  Less promotion and advertising  Strengths  Small car manufacturers  Affordable pricing  Save cost on fuel consumption Weaknesses  Low safety standard  Inefficient production

6. PRODUCTS PROMOTED BY NISSAN Nissan Sylphy Nissan Almera Nissan Leaf Nissan Serena S-Hybrid

7. NISSAN CAMPAIGN Promotion Campaign  Attract customers  Open booking before new launch of car  Test drive Millionaire Drive Campaign  Open for all customers  Chance to win 1,000,000 Air Asia Big points Nissan Safety Campaign  Launched in LegoLand  Raising safety awareness  Safety driving experience

8. MARKET ANALYSIS TARGET MARKET  Nissan Sylphy target market will be the low level income class and middle class people  It will also target major vehicle buyers who are aged 25 to 60  Nissan is focusing on people demand and supply of vehicles. POSITIONING  The act of designing the company's offer and image.  It occupies a distinct and value place in the target customer's minds.  Nissan is well-known ‘Japanese automotive brand’.  Customer know about their brand image and quality.  Nissan Sylphy creating a competitive compact sedan.  The Sylphy’s interior which is roomy

9. CAMPAIGN MANAGEMENT  Campaign management is a series of interconnected promotional efforts designed to achieve precise marketing goals.  Composed of one or more promotions, each of which is an initiative or a device designed to attract the customers’ interest.  Campaign management aimed at prospects or existing customers.

12. MEDIA STRATEGY 1.PUBLIC RELATIONS  Joint venture with BSN and other company other company  Endorser (ALEX YOONG)

13. 2.PROMOTION  Cause and charity

14. 3.PRINT  Newspaper  Magazines

15. 4.DIRECT MARKETING  Telemarketing Contacting potential customers over the phone to sell products or services. Involves planning and using accurate and well-researched customer data. Use warm-calling which is a cold call that uses 'warm' communication techniques designed to create a positive response.

16. DIALOG FOR PHONE CALL WITH CUSTOMER PUAN MURNI: Hello CIK KAMILA: Hello, boleh saya bercakap dengan puan murni? PUAN MURNI: Ye, saya. CIK KAMILA: Saya cik kamila sale advisor dari nissan, nak bertanya hari itu puan datang ke showroom kami bertanyakan kereta. Bagaimana keputusan puan, berminat tak dengan jenama sylphy keluaran terbaru kami? PUAN MURNI: Oh ya ya, saya dah bertanya suami saya. saya berminat dan saya akan terus ke showroom awak nanti. CIK KAMILA: Ok Puan Murni, kami berbesar hati, jumpa puan di showroom kami nanti ya. terima kasih. PUAN MURNI: Sama-sama. DIALOG FOR PHONE CALL WITH CUSTOMER PUAN MURNI: Hello CIK KAMILA: Hello, boleh saya bercakap dengan puan murni? PUAN MURNI: Ye, saya. CIK KAMILA: Saya cik kamila sale advisor dari nissan, nak bertanya hari itu puan datang ke showroom kami bertanyakan kereta. Bagaimana keputusan puan, berminat tak dengan jenama sylphy keluaran terbaru kami? PUAN MURNI: Oh ya ya, saya dah bertanya suami saya. saya berminat dan saya akan terus ke showroom awak nanti. CIK KAMILA: Ok Puan Murni, kami berbesar hati, jumpa puan di showroom kami nanti ya. terima kasih. PUAN MURNI: Sama-sama.

17.  Outdoor Advertising advertising that reaches the consumer while they are outside the home. transit advertising which is typically advertising placed on anything that moves. Such as buses. use Mr. Alex Yong for Nissan new face to promote Nissan Slyphy. apply humors advertising to make customer aware about them.

19. 5.INTERNET MARKETING  Email Marketing is directly marketing a commercial message to a group of people using email. every email sent to a potential or current customer. Find by sold lists or a current customer database. enhancing the relationship of a merchant with its current or previous customers.

21. 6.BROADCAST  Radio use radio as they broadcast advertising. aired several times until it sinks in the minds of the consumers.

23.  Internet Internet or online advertising is the Internet or the World Wide Web for the purpose of attracting consumers to buy their product and services. Availability of the commercial to a global audience. Nissan company use of such advertising include advertisement on search engine result pages, rich media advertisement, banner advertisements, social network advertising, and email marketing and so on.

25. RECOMMENDATION  Nissan should improve the quality of their product to avoid product recall.  Nissan should adopt total quality management (TQM) strategy in order to improve Nissan production process.  The design of the car is recommended to be kept innovative and unique in order to attract customers.  Nissan can create the company website address or social media such as Facebook, Instagram and Twitter.  The Nissan campaign’s overall objective is to provide a full safety for drivers while driving cars at nights and the ability to express the uniqueness and elegance.  Nissan also can sponsor special event like sport sponsorship to introduce or create product awareness to the public.

26. THANK YOU