1. Building a Successful Website (with Joomla 1.5)

2. The Usual Bit Here I pretend to know what I am talking about…. www.joomlashack.com www.compassdesigns.net www.joomlabook.com

3. © Barrie North compassdesigns.net So you want a website? Why?

4. © Barrie North compassdesigns.net Measuring Success Much more than just traffic

5. © Barrie North compassdesigns.net Why Use Joomla?

6. © Barrie North compassdesigns.net Joomla is….. Easy Powerful Cheap (not free!) The 80/20 rule

7. © Barrie North compassdesigns.net What is Joomla? Its a Content Management System CMS and the Single Web Designer (A List Apart - 2002)CMS and the Single Web Designer Designers used to make and maintain content, now they need to make and train.

8. © Barrie North compassdesigns.net Elements of a Joomla site

9. © Barrie North compassdesigns.net The Template

10. © Barrie North compassdesigns.net Step 1 - Planning

11. © Barrie North compassdesigns.net There is no spoon, er, I mean page

12. © Barrie North compassdesigns.net Where’s the Beef, er, I mean articles?

13. © Barrie North compassdesigns.net Sections and Categories

14. © Barrie North compassdesigns.net Content Organization 1.Uncategorized Small sites 2.Global Section, multiple categories Medium sites 3.Multiple Sections and categories Big sites

15. © Barrie North compassdesigns.net Never Just One Answer

16. © Barrie North compassdesigns.net Step 2 - Navigation More than just paths through the site Menu Items control PAGE LAYOUT

17. © Barrie North compassdesigns.net Menus

18. © Barrie North compassdesigns.net Layouts Three default layouts Article Blog List/table Template overrides! Using the description and modules

19. © Barrie North compassdesigns.net Tips and Tricks A better frontpage Tokyo ~ $2 a square foot/month CNNMoney ~ $8,000 a square foot/month The Hidden Menu –Landing page links –SEF

20. © Barrie North compassdesigns.net Step 3 - Templates and Design Important for credibility Page design –Image margins –Stock Images (istockphoto.com)

21. © Barrie North compassdesigns.net Credibility 1.Design Look — 46.1% Overall 2.Information Design/Structure — 28.5% Overall 3.Information Focus — 25.1% Overall 4.Company Motive — 15.5% Overall 5.Information Usefulness — 14.8% Overall 6.Information Accuracy — 14.3% Overall 7.Name Recognition— 14.1% Overall 8.Advertising — 13.8% Overall 9.Information Bias — 11.6% Overall 10.Writing Tone — 9.0% Overall

22. © Barrie North compassdesigns.net Step 4 - Marketing

23. © Barrie North compassdesigns.net Marketing 101 Ways to get traffic Organic (SEO) Referral (links) Pay per click (Google adwords) Email (return visitors)

24. © Barrie North compassdesigns.net How to Build a Successful Site Understand the goal Planning (understand Joomla content) Navigation (usability) Design (credibility) Marketing

25. © Barrie North compassdesigns.net Questions? Stump the chump