1. Technology Changes in Photography Mike Hender U3A Photography 7 June 2013 1

2. You can find all this material at... 2 www.hender.net/u3a

3. Technology Changes in Photography 3

4. What we’ll cover Helicopter view What’s happening in the market? Bluffer’s guide Simplified framework of understanding Some example technologies 4

5. Research Source – Scientific American 5

6. Scientific American June 1863 “A very valuable aid to artistic culture of the hand and eye is found in the ‘camera obscura.’ The object to be depicted is reflected through the lens onto the mirrors and then onto the white paper or canvas below. The artist's hand is introduced through the side opening covered by the curtain. The newly patented model combines desirable qualities with an elegant exterior. Our illustration shows a perspective view of the device and a student depicting the City Hall of New York.” The newly patented model combines desirable qualities with an elegant exterior 6

7. Scientific American June 1863 “A very valuable aid to artistic culture of the hand and eye is found in the ‘camera obscura.’ The object to be depicted is reflected through the lens onto the mirrors and then onto the white paper or canvas below. The artist's hand is introduced through the side opening covered by the curtain. The newly patented model combines desirable qualities with an elegant exterior. Our illustration shows a perspective view of the device and a student depicting the City Hall of New York.” The newly patented model combines desirable qualities with an elegant exterior 7

8. First – the big picture What’s actually happening in the market? 8

9. Three Megatrends Moore’s Law Mechanical to Solid State Atoms to Bits 9 1 2 3 1980

10. Moore’s Law 10 1 DEC PDP8 1968

11. Mechanical to Solid State 11 2

12. Atoms to Bits Crowdsourcing Kickstarter 3D Printing 12 3

13. So how do these apply to Photography? 13

14. Market: Compact, DSLR, Mirrorless 14 Why?

15. Long, long ago, people danced at concerts Now they video, click, share and tweet... 15

16. Taking photos has never been more popular $1Bn Instagram Flickr Tumblr Sky Drive Twitter Google+ Facebook $1Bn Snapchat 16

17. Taking photos has never been more easy $1Bn Instagram Flickr Tumblr Sky Drive Twitter Google+ Facebook $1Bn Snapchat 17

18. You know and love! You know and don’t love! You probably don’t know Ideal for ‘sexting’ 18 http://tinyurl. com/lokatcc

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20. 1. Technologies developed in the mass market continue to feed into the more traditional camera and service area and vice versa FacebookFlickr 20

21. 2. The best camera you have is the one you have with you FacebookFlickr 21

22. The 3 Megatrends in Photography Mechanical Engineers In the pre-digital age the precision mechanical engineer reigned supreme 22

23. The 3 Megatrends in Photography Mechanical Engineers Electronic Engineers As Digital entered the stage, Electronic Engineers became a key new resource 23

24. The 3 Megatrends in Photography Mechanical Engineers Software Engineers Electronic Engineers But now we’re in the age of the ‘Algorithm’ and ‘App’ = Moore’s Law applies (candidate for rapid development) 24

25. The 3 Megatrends in Photography Mechanical Engineers Software Engineers Electronic Engineers = Wide open for a Development Community and under attack by the Smartphone juggernaut = Mature, ‘asymptotic’ technologies 25

26. What’s the impact on camera companies? 26

27. When Capitalism and Technology Collide ‘Creative Destruction’ ‘Paradigm Shifts’ ‘Cannibalise Your Own Products’ ‘The Innovator's Dilemma: (When New Technologies Cause Great Firms to Fail) ’ Clayton Christensen Joseph Schumpeter 27

28. “Creative Destruction” 28

29. “Creative Destruction” 29

30. “Creative Destruction” 30

31. Three technologies becoming widely available 31 231

32. Intelligent Software and Ecosystems WiFi GPS Smart photo (e.g. Nikon 1 series) HDR Instant Panoramas In-camera editing Functions (exposure, crop, etc.) NFC (fast transfer of large image files to smartphone) Merging of DSLR and Mirrorless technologies 32 http://youtu.be/TVTJfY9G5iQ1

33. Intelligent Software and Ecosystems 33 Microsoft Windows AppleIOS Google Android 1

34. Example: The Apple Ecosystem iTunes ‘App’ Store Photo Stream Sharing Backups Music, DVDs, etc. Customer Support iTunes ‘App’ Store Photo Stream Sharing Backups Music, DVDs, etc. Customer Support AppleIOS 1

35. Example: The Apple Ecosystem iTunes ‘App’ Store Photo Stream Sharing Backups Music, DVDs, etc. Customer Support iTunes ‘App’ Store Photo Stream Sharing Backups Music, DVDs, etc. Customer Support 1

36. Example: The Apple Ecosystem Anytime, Anywhere Photos, Videos, Documents, Share! 1

37. Example: The Apple Ecosystem Ecosystem example from the Hender home 1

38. Demo 38 1

39. Intelligent Software and Ecosystems 39 Microsoft Windows AppleIOS Google Android “I want to edit photos with my PC, then display them on my iPad, use Google Maps for location data and read my camera manual on Kindle eBooks” “Hello! Can I join in?” 1

40. Intelligent Software and Ecosystems How do the traditional camera manufacturers leverage the dominant ecosystems? 40 1

41. Example: Nikon WiFi joins the Apple Ecosystem 41 1

42. Sensor directions 42 Nokia 41Mpx PureviewHTC One Ultrapixel 2

43. FSI moving to BSI? 43 2 Potential crossover at 1.1 micron pixel size

44. BSI – New technology for 1.1 micron pixels and beyond 44 2

45. Google Glass http://www.google.com/glass/start/how-it-feels/ 45 3

46. Three technologies becoming available in 5 to 10 years 46 456

47. Lensless cameras 47 5 (Atoms to Bits)

48. 2. Shooting round corners 48 5 (Atoms to Bits)

49. Shooting round corners http://www.youtube.com/watch?feature=player_embedded&v=JWDocXPy-iQ 49 5 (Atoms to Bits)

50. Very large sensor arrays DARPA and BAE Drone Programme 1.5Bn Pixels Whole city coverage Multiple target tracking Consumer technology 50 6 (Atoms to Bits)

51. In Summary 51