1. GUIDELINES DESIGN of

2. [Layout Guidelines] Bulls eye effect Structure Linkage Dominance Variety Margins

3. [Visual Bulls Eye] Verbal and visual elements interact together to form a BASIC visual bulls eye for design. White space Words Photos

4. [Bulls Eye Effect] Words Photos Margins

5. [Structure]

6. [Linkage, Dominance & Variety] HORIZONTAL EYELINE DOMINANCE VARIETY VARIETY

8. This is the dominant photo. Draw a photo box here. Every photo box should be a pica apart from other photos and text. Place Photo Here Draw a photo box here. Place Photo here b Place Photo here Draw a photo box here. Place Photo here Draw a photo box here. Place Photo here This is where your headline goes.Myriad Pro Condensed Bold This is where the body of the story goes. Place placeholder text here. You will convert the placeholder text to 3 columns and change the font to Myriad Pro point size 10 and leading at 15.

9. Starter Templates Analyze content needs Determine photos/copy/graphics Review ladder plan Confirm section/page location YT=Open PageWizard YTO=Create/Page Designer Begin with a blank template Choose PageSurfer Select layout that best conveys content

10. Analyze content needs: photos/copy/graphics “Cool Tools” (isolated elements)  asterisk  carrot (> OR <)  spanish sidebar  reader relevant sidebar  myriad pro  ayt chelsea  section specific colors poster/checklist for unifying graphics LQT story + additional sidebars 1) thumbnails (YearTech) 2) image upload option (YearTech Online) OR

11. Review ladder plan: confirm section/page #/template (if pre-chosen) multiples(flats) indicated by alternating blue pages on ladder signature consists of all 16 pages (blue & white) on ladder

12. Open Page Wizard: begin with blank template/set folios

13. Choose YT PageSurfer: best displays content or utilizes graphic unifiers

14. Choose YTO PageSurfer: best displays content or utilizes graphic unifiers