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An Industry Case Study SES – Chicago: 2006 Web 2.0.

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Presentation on theme: "An Industry Case Study SES – Chicago: 2006 Web 2.0."— Presentation transcript:

1 An Industry Case Study SES – Chicago: 2006 Web 2.0

2 Case Study Carrier North America Home Comfort Usability CSS Design Web Standards Web 2.0 Elements for Carrier NA Home Comfort

3 Case Study Carrier North America Home Comfort Old site (web 1.0?) is too static and has little interactivity Old site is code heavy, loads slowly, and performs poorly in usability tests Problem

4 Case Study Carrier North America Home Comfort Paper prototyping and focus groups to plan navigation Solution - Usability

5 Case Study Carrier North America Home Comfort Paper prototyping and focus groups to plan navigation Interactive tools to enhance user experience Solution - Usability

6 Case Study Carrier North America Home Comfort Paper prototyping and focus groups to plan navigation Interactive tools to enhance user experience Solution - Usability

7 Case Study Carrier North America Home Comfort Paper prototyping and focus groups to plan navigation Interactive tools to enhance user experience Solution - Usability

8 Case Study Carrier North America Home Comfort Site accessible by all browsers Search engines love error-free code Solution – Web Standards & CSS

9 Case Study Decreased HTML lines by 300% Made content more accessible to search engines Solution – Web Standards & CSS 2005 Product Page2006 Product Page Total Size 260 kB204 kB Lines of HTML 760250 1st Line with Content 48491 Carrier North America Home Comfort

10 Case Study Carrier North America Home Comfort 97% increase in top 10 organic placement Traffic from search jumped 53% Organic performance accounted for 73% of all search referrals Targeted conversions increased by 59% Results - Following Redesign

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