1. © 2015 Cordial AB. All rights reserved

2. Templates /Certified Business Architect 2

3. © 2015 Cordial AB. All rights reserved Cordial /BusinessModel 3

4. © 2015 Cordial AB. All rights reserved Business idea, values, vision, strategic goals 4

5. © 2015 Cordial AB. All rights reserved Business idea Vision Strategic goals Key strategic areas Growth & R&D EmployeesCost & efficiency CustomersFinancesOther Prioritized goals/KPI Main strategies Core values 5 What to measure

6. © 2015 Cordial AB. All rights reserved The Five Forces Model

7. © 2015 Cordial AB. All rights reserved Rivalry Among Existing Competitors TBD... The Five Forces /Template

8. © 2015 Cordial AB. All rights reserved TBD VALUE PROPOSITION TBD COST STRUCTURE TBD KEY PROCESSES TBD KEY RESOURCES & COMPETENCES TBD VALUE NETWORK TBD REVENUE MODEL TBD CUSTOMERS TBD CHANNELS TBD RELATIONS [Name of the Business Model] TBD PROFIT

9. © 2015 Cordial AB. All rights reserved Business Model Analysis External Factors /Template 9 Market How attractive is the market? (Size, Growth, Characteristics, etc.) What implication do the market trends have on the business model? Competition How does the business model contribute to competitive advantage and differentiation? How does the business model perform compared with the competitors’ business models? Customers How well does the business model meet the customers’ needs and expectations?

10. © 2015 Cordial AB. All rights reserved Business Model Analysis Internal Factors /Template 10 Strategic Intent Is the business model aligned with and support the overall strategic intent and vision? The Business Model Are the different parts of the business model aligned? How important is the business model from a financial perspective? (Share of revenue, profit, growth, etc) Business Model Synergies Are there synergies between this business model and the companies other business models?

11. © 2015 Cordial AB. All rights reserved The Boston Matrix /Template 11 Dogs StarsQuestion marks Cash Cows Market growth Market share - + +-

12. © 2015 Cordial AB. All rights reserved Strategy Canvas for Value Curves /Template Relative Level of offering/attribute Key elements/ Attributes High Low 10. 9. 8. 7. 6. 5. 4. 3. 2. 1.

13. © 2015 Cordial AB. All rights reserved Business Model Innovation /Template

14. © 2015 Cordial AB. All rights reserved Business Model Requirements for Value Innovation /Template EliminateReduce RaiseCreate + - ! 

15. © 2015 Cordial AB. All rights reserved CharacterFeelingBenefit Corporate Claim The Breakwater Model /Template

16. © 2015 Cordial AB. All rights reserved 16