1. Templates
CBA01

2. Cordial’s Business Architecture Framework
Business Strategy
Business Processes
Business Models IT
Service
Application
Information
Organization
Management Q2 Q4 Q1 Q3 2

3. Business idea, values, vision, strategic goals
The business idea describes the logic of the business, why it exists, the purpose of its activities and its fundamental building blocks
Business Idea
The vision states the long term direction of the business, describes where the business is headed and how to compete on the market. Strategies and strategic goals are deduced from the vision.
Vision
Strategic goals is a deduction of the vision expressed in measurable terms. If the strategic goals are fulfilled it means that the direction of the business points towards the vision
Strategic goals
Key strategies reveal the overall plan and structure of the business and how it should proceed in order to implement the vision and secure competitive advantage
Key Strategies
These perspectives constitute dimensions of value creation for the business. The perspectives are used in order to identify critical success factors for the business
Growth &
Development
Employees
Processes
Customers
Finances
Critical success factors are manageable areas and actions that describe ”what has to be done correctly” and ”what cannot be done incorrectly” in order for the business to reach its goals and implement its strategies
Critical Success Factors
Indicators and measures (financial or non-financial) give relevant statements on how the implementation of strategies and critical success factors proceeds
Strategic Indicators

4. Vision
Business idea
Strategic goals
What to measure
Key strategic
areas
Growth & R&D
Employees
Cost and efficiency
Customers
Finances …
Prioritized goals/KPI
Main strategies
Core values

5. The Five Forces Model

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7. The Business Model

8. The Business Model detailed to level 2

9. [Name of the business model]
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[Name of the business model]

10. Business Model Analysis – External Factors
Market
How attractive is the market? (Size, Growth, Characteristics, etc.)
What implication do the market trends have on the business model?
Competition
How does the business model contribute to competitive advantage and differentiation?
How does the business model perform compared with the competitors’ business models?
Customers
How well does the business model meet the customers’ needs and expectations?

11. Business Model Analysis – Internal Factors
Strategic Intent
Is the business model aligned with and support the overall strategic intent and vision?
The Business Model
Are the different parts of the business model aligned?
How important is the business model from a financial perspective? (Share of revenue, profit, growth, etc)
Business Model Synergies
Are there synergies between this business model and the companies other business models?

12. The Boston Matrix for Business Models+ -
Market share
Dogs
Stars
Question marks
Cash Cows +
Market growth -

13. Strategy Canvas for Value Curves (Blue Ocean)
Relative Level of offering/attribute
Key elements/ Attributes

14. Eight Implementation Factors for Success
Barriers or enabler?
When managed well, the IFS – Implementation Factors for Success represent opportunities that can be leveraged during the implementation phase.
If not managed well, they put even the best solutions at risk.
BCI – Business Change Implementation – is about making sure that these factors are enabling the desired change.