1. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK 001-85174 Rev *F Design Win Replication: PSoC 4 Solution for Thermal Management Fail-Safe Thermal Management for Mission-Critical Systems: Simplify Your Design with a Customized One-Chip Solution Presentation: To provide an engineering overview to customers for a Cypress solution. Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.

2. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK Thermal Management Must Be Fail-Safe Fail-safe Thermal Management is required for mission-critical systems Industrial: automated teller machines, vending machines and arcade games Test and measurement: spectrum analyzers, signal generators and oscilloscopes Medical equipment: infant incubators, ultrasound carts and MRI scanners Communications: Ethernet switches, networking routers and rack-mounted servers Thermal Management provides mission-critical functions to continuously maintain system temperature within a specified range Mission-critical systems require a customized, fail-safe Thermal Management solution Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. 3 Infant Incubator by Ningbo David Medical One fan and two Temperature Sensors per incubator Two fans and two Temperature Sensors per machine Automated Teller Machine PSoC 4 CPU Air out Report to the Central System Controller Fan control 1 Fan control 2 Fan control 3 Temperature Sensor 1Temperature Sensor 3 Temperature Sensor 2 Temperature Sensor 4 Generic PSoC ® 4 Thermal Management System One PSoC 4 measures four temperatures, including air and CPU temperatures. It then drives three fans independently, each to a precise speed. The system is redundant and reports to the central system controller.

3. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK Terms You Will Hear Today Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. Temperature Values Temperature Sensors Temperature Sensing Thermal Algorithm Fan Controller Analog Outputs Fan rpm targets Fans rpm targets rpm actuals 4a Thermal Management System Maintains specified temperature ranges in your mission-critical system Temperature Sensors Convert temperature to an electrical signal Resistance Temperature Detector (RTD): changes ~0.387 Ω/°C, requires Current Source and ADC Thermistor: changes ~400 Ω/°C at room temperature, requires Voltage Source and ADC Thermocouple (e.g., type K, J, T): generates ~40 µV/ o C, requires ADC and a reference temperature sensor Temperature diode: changes ~250 µV/°C, requires Current Source and ADC Temperature Sensing Converts the analog output signal of the Temperature Sensors to a digital temperature value Requires special analog ICs and a microcontroller running firmware algorithms to correct and linearize the digital measurements Thermal Algorithm Calculates target fan revolutions per minute (rpm) from temperature measurements for proper temperature control Requires a microcontroller and complex firmware algorithms to calculate the target fan rpm Fan Controller Drives fans to target rpm by making continuous adjustments in a closed-loop system

4. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK Additional Terms Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. Current/Voltage Source An IC that generates a precise current or voltage supply Current-Output Digital-to-Analog Converter (IDAC) An IC that generates a precise Current Source for Sensors from a digital input Analog-to-Digital Converter (ADC) An IC that converts an analog signal, such as a Temperature Sensor output, to a digital signal Pulse Width Modulator (PWM) A digital circuit that creates square waves with controlled, variable pulse widths (duty cycle) Used by the Fan Controller to drive fans at rpm targets Tachometer (TACH) Measures actual fan rpm with Hall-effect sensors Used by the Fan Controller to set the fan rpm and detect failures Host Processor Main system processor that controls one or more Thermal Management Systems I2CI2C Industry-standard serial communication bus used in embedded systems Used for communication between the Host Processor and one or more Thermal Management Systems 4b Host Processor Communicating with Multiple Thermal Management Systems Thermal Management System 1 Host Processor … I2CI2C Thermal Management System n Each Thermal Management System communicates the fan status and temperature information to the Host Processor over I 2 C

5. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK PSoC Terms 100+ other Components to complete the system design PSoC Creator™ PSoC 3, PSoC 4 and PSoC 5LP Integrated Design Environment (IDE) Software that installs on your PC that allows: Concurrent hardware and firmware design of PSoC systems, or Hardware design followed by export to popular IDEs Components Free embedded ICs represented by an icon in PSoC Creator software Used to integrate multiple ICs and system interfaces into one PSoC Dragged and dropped as icons in PSoC Creator to design systems Thermal Management Components are designed specifically to perform the temperature control functions Component Configuration Tools Simple graphical user interfaces in PSoC Creator Provided for each Component Used to customize Component parameters Accessed by right-clicking a Component PSoC 4 Fan Controller Application Note Demonstrates the use of Thermal Management Components to create customized designs with up to four fans and 14 Temperature Sensors Provides the Thermal Management Example Project, with ready-to-use schematics and firmware, to control two fans and read three Temperature Sensors Inherent system bus connection MCU One Fan Controller Component supports up to four fans by controlling fan rpm and monitoring for fan failures Fan Controller Component Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. Thermal Management Components: Fan Controller, ADC, IDAC, RTD, Thermistor and I 2 C 4c

6. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK Design Problems Engineers Face Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution. Mission-critical systems cannot tolerate Thermal Management failures When fans wear out or become blocked When I 2 C interfaces to the Host Processor go down Fans create noise and consume significant power at maximum rpm They must be driven at the minimum feasible rpm to minimize noise and power They require a microcontroller running Thermal Algorithms to calculate the minimum feasible rpm Every design requires difficult, time-consuming customization for: A different number of fans and different types of Temperature Sensors Specialized analog ICs for each Temperature Sensor Microcontroller-based firmware algorithms to correct and linearize sensor outputs Configuration of the I 2 C interface to communicate with the Host Processor PSoC solves these problems PSoC monitors for fan failures and supports redundant I 2 C interfaces to the Host Processor The PSoC Fan Controller Component includes Thermal Algorithms to minimize fan noise and power One PSoC can control and monitor up to 4 fans and support up to 14 Temperature Sensors PSoC integrates the specialized analog ICs for each Temperature Sensor, including the ADC and IDAC ICs PSoC Temperature Sensor Components provide firmware algorithms for accurate, linearized sensor output conversion PSoC Component Configuration Tools enable the creation of customized Thermal Management designs in minutes PSoC creates a one-chip, customized, fail-safe Thermal Management solution 5 Each unit has up to four fans and one Temperature Sensor Spectrum Analyzer

7. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK PSoC One-Chip Solution Ethernet Switch by Avaya To create a one-chip, customized, fail-safe Thermal Management solution. To get started, you should: Download the PSoC 4 Fan Controller Application Note, which includes the Thermal Management Example ProjectPSoC 4 Fan Controller Application Note Download and install PSoC Creator software on your PCPSoC Creator software Buy the $25 PSoC 4 Pioneer Kit (CY8CKIT-042)PSoC 4 Pioneer Kit Buy the $25 PSoC Shield Adapter Kit (CY8CKIT-019)PSoC Shield Adapter Kit Buy the $129 Thermal Management Kit (CY8CKIT-036)Thermal Management Kit Open the Thermal Management Example Project in PSoC Creator Use the PSoC 4 Fan Controller Application Note for complete system design guidelines Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. That integrate common Thermal Management ICs, and that are customized by Component Configuration Tools… The Thermal Management Example Project provides PSoC Creator Components… Fan Controller Component Configuration Tool Fan Controller Component 6a PSoC 4 Thermal Management Design Using PSoC Creator Components PSoC 4 Thermal Management System Prototype And that are prototyped and validated using the PSoC 4 Pioneer Kit, the PSoC Shield Adapter Kit and the Thermal Management Kit…

8. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK System Design in PSoC Creator IDE Cypress Solution: Compelling CY Creator introduction to solve the challenges highlighted on a previous slide. Provides a short, clear list of what to do to get started. 1.Explore the library of 100+ Components 2.Drag and drop Component icons to complete your hardware system design in the main design workspace 3.Configure Components using the Component Configuration Tools 4.Access Component datasheets directly from the Component Configuration Tools 5.Codesign your application firmware and hardware in the PSoC Creator IDE 6.Use the PSoC 4 Fan Controller Application Note for complete system design guidelines Thermal Management Example Project in PSoC Creator IDE 6b

9. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK Configure the Fan Controller Component Create a custom closed-loop Fan Controller in minutes Drag and drop the Fan Controller Component into the main design workspace Right-click the Component to customize your parameters with the Component Configuration Tool Choose the number of fans to be controlled and monitored (up to 4 with speeds of up to 25,000 rpm) Enter parameters from the manufacturer’s datasheet to map PWM duty cycle to fan rpm Set up alerts for stalled fans and speed regulation failures (optional) Enter control loop period (in seconds) to specify how frequently the PWM duty cycles are adjusted Enter tolerance (in %) to specify the acceptable difference between the target rpm and the actual rpm Select the acoustic noise reduction option to reduce noise by limiting fan rpm acceleration Fan Controller Component Cypress Solution: To give details on CY products and show compellingly how they solve the challenges highlighted on a previous slide. To provide a short, clear list of what to do to get started. Fan (PWM) outputs used to drive fans at the target fan rpm TACH inputs used to measure the actual fan rpm 6c Fan Controller Component Configuration ToolCustomize Your Fan Controller Parameters

10. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK Prototype Your PSoC 4 Thermal Management System Cypress Solution: To give details on CY products and show compellingly how they solve the challenges highlighted on a previous slide. To provide a short, clear list of what to do to get started. Use the Thermal Management Kit (CY8CKIT-036) to prototype your system Connect the PSoC 4 Pioneer Kit (CY8CKIT-042) to the PSoC Shield Adapter Kit (CY8CKIT-019) Connect the Thermal Management Kit (CY8CKIT-036) to the PSoC Shield Adapter Kit (CY8CKIT-019) Prototype with the two fans provided Or attach your own fans using the on-board connectors Open the Thermal Management Example Project Configure your Fan Controller Component using the Component Configuration Tool Watch our demo video: www.cypress.com/go/ThermalManagementwww.cypress.com/go/ThermalManagement Thermal Management Kit (CY8CKIT-036) Diode Temperature Sensors Temperature Sensor with I 2 C interface Fan Socket I 2 C connector Temperature Sensor with a PWM output PSoC 4 Thermal Management System Prototype PSoC 4 Pioneer Kit (CY8KIT-042) PSoC Shield Adapter Kit (CY8CKIT-019) The PSoC 4 on the Pioneer Kit runs the Thermal Management Example Project, which reads the temperature sensor outputs and controls the fan rpm on the Thermal Management Kit Thermal Management Kit (CY8CKIT-036) 6d

11. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK Solution Examples: To give detailed one-page PSoC Solution Examples from the field in the specified format. 7 PSoC ® 4 Thermal Management Solution Example (Four Fans, Six Thermistors) Block Diagram ARM ® Cortex™-M0 MCU PSoC 4 One-Chip Solution ADC Fan Controller 4 4 32 EEPROM (emulated) FlashSRAM I2CI2C Digital Temperature Measurement PWM Fan Speed Control TACH Actual Fan Speed Design Problems Linearize sensor outputs for temperature measurement Minimize fan noise and power Communicate with the Host Processor PSoC 4 Solution Provides firmware algorithms to linearize sensor outputs Reduces fan noise and power using Thermal Algorithms Communicates with the Host Processor via I 2 C PSoC Value Integrates multiple ICs: AMUX (Analog Multiplexer) ADC (converts analog to digital) Temperature Sensing Algorithm 1 Fan Controller (controls and monitors fans) I 2 C (Host Processor communications interface) Thermal Algorithm 1 1 Configurable firmware embedded in Thermal Management Components PSoC Creator Components 32 2 Thermal Management Components Six Thermistors Analog Outputs Thermistor Reference Voltage Host Processor Ethernet Switch by Avaya Thermal Management System with four fans and six thermistors Thermal Algorithm Temperature Sensing Algorithm Target Fan rpm Temperature Values Vdd M U X A

12. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK PSoC 4 Solution vs. Competition’s Feature PSoC 4ADI ADT7470 TI LM96000 MAXIM MAX6639 MCHP/SMSC EMC2302 No. of Fans 44322 No. of Temp. Sensing Channels 141220 Sensor Types Diode, RTD, Thermistor TMP05/06Diode - I 2 C Sensors YesNo YesNo Price 1 $1.92$2.18$1.95$1.50$0.80 System Cost 2 $1.92$2.74$3.19$3.10$2.44 Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer. 8 1 1ku pricing from supplier websites on 7/7/2014 2 System implementation based on the generic solution example on page 7 using thermistors or diodes for Temperature Sensing

13. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK Competitor Thermal Management IC: ADI temperature sensor hub and fan controller ADT7470ARQZ-REEL7 Price: $2.79 1 Additional Value Sensor Cost Reduction: EPCOS Thermistor B59041R120A10 instead of ADI PWM Temperature Sensor TMP05 Price: $0.68 2 Reduced Engineering Effort: PSoC 4 saves 2 man-weeks of effort to customize the Thermal Algorithm Value Added: $0.10 3 $2.79 $0.68 $0.10 $0.78 $3.57 Competitor Sensor Cost Reduction Reduced Engineering Effort Total Additional Value Total Value Delivered Target PSoC Solution: Total Cost: 41% Total Savings: CY8C4245AXI-483 $2.09 1 $1.48 1 Digikey website 1ku pricing on 7/7/2014 2 Digikey website 1350 unit pricing on 7/7/2014 3 Savings of 2 man-weeks of engineering effort at the rate of $5K per man-week; amortized over the total estimated production volume of 100ku EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. PSoC 4 Thermal Management Solution Value 9a

14. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK Competitor Thermal management IC: TI temperature sensor hub and three-fan controller LM96000CIMTX/NOPB Price: $2.40 1 BOM Integration Thermal management IC: TI temperature sensor hub and one-fan controller LM96163CISD/NOPB Price: $1.28 1 Additional Value Reduced engineering effort: PSoC 4 saves two man-weeks of effort to customize the thermal algorithm Value added: $0.10 2 $2.40 $1.28 $0.10 $3.78 Competitor Thermal Management IC BOM Integration Value Reduced Engineering Effort Total Additional Value Total Value Delivered Target PSoC Solution: Total Cost: 45% Total Savings: CY8C4245AXI-483 $2.09 1 $1.69 1 Digikey website 1ku pricing on 7/7/2014 2 Savings of two man-weeks of engineering effort at the rate of $5K per man-week; amortized over an assumed production volume of 100ku EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. PSoC 4 Thermal Management Solution Value 9b

15. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK Competitor Thermal management IC: Maxim temperature sensor hub and two-fan controller MAX6639AEE+ Price: $1.50 2 BOM Integration Thermal management IC: Maxim temperature sensor hub and two-fan controller MAX6639AEE+ Price: $1.50 2 Additional Value Reduced engineering effort: PSoC 4 saves two man-weeks of effort to customize the thermal algorithm Value added: $0.10 3 $1.50 $0.10 $3.10 Competitor Thermal management IC BOM Integration Value Reduced engineering effort Total Additional Value Total Value Delivered Target PSoC Solution: Total Cost: 33% Total Savings: CY8C4245AXI-483 $2.09 1 $1.01 1 Digikey website 1ku pricing on 7/7/2014 2 Supplier website 1ku pricing on 7/7/2014 3 Savings of two man-weeks of engineering effort at the rate of $5K per man-week; amortized over an assumed production volume of 100ku EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. PSoC 4 Thermal Management Solution Value 9c

16. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK Competitor Fan controller IC: MCHP/SMSC two-fan controller EMC2302-1-AIZL-TR Price: $0.80 2 BOM Integration Fan controller IC: MCHP/SMSC two-fan controller EMC2302-1-AIZL-TR Price: $0.80 2 Temperature sensor hub: MCHP/SMSC temperature sensor hub EMC1074-1-AIZL-TR Price: $0.74 2 Additional Value Reduced engineering effort: PSoC 4 saves two man-weeks of effort to customize the thermal algorithm Value added: $0.10 3 $0.80 $0.74 $1.54 $0.10 $2.44 Competitor Fan controller IC Temperature sensor hub BOM Integration Value Reduced engineering effort Total Additional Value Total Value Delivered Target PSoC Solution: Total Cost: 14% Total Savings: CY8C4245AXI-483 $2.09 1 $0.35 1 Digikey website 1ku pricing on 7/7/2014 2 Supplier website 1ku pricing on 7/7/2014 3 Savings of two man-weeks of engineering effort at the rate of $5K per man-week; amortized over an assumed production volume of 100ku EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. PSoC 4 Thermal Management Solution Value 9d

17. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK PSoC Thermal Management Solutions FeaturePSoC 1PSoC 3PSoC 4PSoC 5LP Core M8C8051ARM Cortex-M0ARM Cortex-M3 No. of Fans 2 to 88 to 162 to 48 to 16 No. of Temp. Sensing Channels 8 to 2416 to 3210 to 1416 to 32 Sensor Types Diode, RTD, Thermistor I 2 C Sensors Yes Price Range 1 $1.53 to $3.22$3.48 to $4.73$1.74 to $1.92$5.00 to $5.59 PSoC Solutions Portfolio: To show the capabilities of CY solutions. To enable customers to select the appropriate CY solution for their requirements. 1 1ku pricing from Cypress website on 7/31/2014 9e

18. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK 1.Watch our demo video: www.cypress.com/go/ThermalManagement www.cypress.com/go/ThermalManagement 2.Buy the Thermal Management Kit ($129), the PSoC 4 Pioneer Kit ($25) and the PSoC Shield Adapter Kit ($25): CY8CKIT-036: www.cypress.com/go/CY8CKIT-036www.cypress.com/go/CY8CKIT-036 CY8CKIT-042: www.cypress.com/go/CY8CKIT-042www.cypress.com/go/CY8CKIT-042 CY8CKIT-019: www.cypress.com/go/CY8CKIT-019www.cypress.com/go/CY8CKIT-019 3.Install PSoC Creator software: www.cypress.com/PSoCCreator Here’s How to Get Started Call to Action: To tell customers how to start their design process. 11 Infant Incubator by Ningbo David Medical Each incubator has one fan and two Temperature Sensors to measure body and air temperatures Automated Teller Machine Each machine has up to two fans and two Temperature Sensors Each unit has up to four fans and one Temperature Sensor Spectrum Analyzer

19. Engineering Presentation Owner: JHNW Rev *F Tech lead: VVSK References and Links Demo video: www.cypress.com/go/ThermalManagementwww.cypress.com/go/ThermalManagement Demonstrates the CY8CKIT-036 Thermal Management Kit Thermal Management Kit (CY8CKIT-036): www.cypress.com/go/CY8CKIT-036www.cypress.com/go/CY8CKIT-036 Contains the kit documentation PSoC 4 Pioneer Kit (CY8CKIT-042): www.cypress.com/go/CY8CKIT-042www.cypress.com/go/CY8CKIT-042 PSoC Shield Adapter Kit (CY8CKIT-019): www.cypress.com/go/CY8CKIT-019www.cypress.com/go/CY8CKIT-019 Component datasheet for Fan Controller: www.cypress.com/go/FanControllerComponentwww.cypress.com/go/FanControllerComponent Fan Controller Application Note (AN89346): www.cypress.com/go/AN89346www.cypress.com/go/AN89346 Contains the Thermal Management Example Project Diode Application Note (AN60590): www.cypress.com/go/AN60590www.cypress.com/go/AN60590 Cypress Platform PSoC Product Roadmap: www.cypress.com/go/PSoCRoadmapswww.cypress.com/go/PSoCRoadmaps References and Links: Provide a comprehensive view of resources to assist in learning about and adopting the solution. 13