1. THE HISTORY OF MASS COMMUNICATION YOU’RE GONNA LOVE IT

2. MASS COMMUNICATION Mass Communication is designed to reach large audiences who are not physically present and who can “turn off” the senders at will. Electronic media can now bring everything to you in your home or on your mobile device. You can both see and hear things that are happening around the world. What are some Major Media Companies? Mass Communication is there to… Inform Entertain Profit

3. EARLY INNOVATIONS 3300 B.C. Egyptians perfect hieroglyphics. Later Print was the first means of mass communication. 1440 Johann Gutenberg conceives the idea of movable type. He brings together paper, oil-based ink and wood carved letters (later medal letters) to print books. 1452 Guttenberg’s Bible was published becoming the first book to be published in volume. 1468 William Caxton produces a book in England with the first printed advertisement.

4. COLONIAL ERA AND EARLY REPUBLIC YEARS 1690 Ben Harris prints first Colonial newspaper ( Publick Occurrences, Both Foreign and Domestic ) in Boston. 1731 Ben Franklin founds first public library.

5. TELEGRAPH ERA AND START OF INDUSTRIAL REVOLUTION 1821 National magazines (The Saturday Evening Post). 1827 Joseph Niepce is credited with producing the first successful photograph in 1827. “Photography” is derived from the Greek words photos (“light”) and graphein (“to draw”). 1836 William McGuffey begins writing textbooks. 1839 Louis-Jacques-Mande Daguere invents the camera.

6. TELEGRAPH ERA AND START OF INDUSTRIAL REVOLUTION 1841 Horace Greely introduces the editorial page. 1857 James Buchanan’s Inauguration is the first photographed. 1865 Fictional text started to be mass produced. 1867 1 st typewriter was invented. 1876 Thomas Edison invents the phonograph.

7. TELEGRAPH ERA AND START OF INDUSTRIAL REVOLUTION Before photography was invented, newspapers used illustrators to visually display to the reader what was happening. Once photography comes to the main stream, illustrators became obsolete. 1880s “Yellow journalism” causes Joseph Pulitzer to establish a higher criteria for journalism and literature through the Pulitzer Prize. 1880 First half-tone photograph appears in a daily newspaper, the New York Graphic. 1883 Joseph Pulitzer bought the NY based World newspaper and began putting pictures in its pages. In three years Pulitzer turned World newspaper into the most profitable paper of it’s day. 1887 German physicist Heinrich Hertz first discovers Radio Waves.

8. TELEGRAPH ERA AND START OF INDUSTRIAL REVOLUTION 1888 Thomas Edison came up with the idea for a Kinetoscope. It was a device which would “do for the eye what the phonograph does for the ear” – record and reproduce objects in motion. 1893 Edison’s first motion picture showed his employee Fred Ott pretending to sneeze. 1899 Gilbert Grosvenor introduces photographs in National Geographic.

9. GOLDEN AGES OF RADIO, TV AND MOVIES 1901 Guglieimo Marconi creates the wireless telegraph and is able to send the letter “S” from England to Canada. 1902 Beatrix Potter’s The Tale of Peter Rabbit series launches small, easy to handle children’s books. In the 1910s a lot of radio and telegraph transmissions were used for the war and police stations. 1919 The Radio Corporation of America (RCA) is founded.

10. GOLDEN AGES OF RADIO, TV AND MOVIES 1919 Dr. Frank Conrad, a Westinghouse engineer, broadcasts a regular schedule of records from his garage in Pittsburgh and begins to take requests from mail he receives. A local department store mentions those broadcasts in one of their newspaper advertisements, and promptly sells out of radio equipment. 1920 The first commercial radio broadcast is made by KDKA, in Pittsburg, PA. 1922 Football games were being broadcast. Radio programming was up to 3 hours a day and AT&T linked stations so President Coolidge's speech could be heard coast to coast.

11. GOLDEN AGES OF RADIO, TV AND MOVIES 1923 Time, the first newsmagazine, is launched. 1925 Calvin Coolidge's Inauguration is the first on radio. 1926 Ernst Alexanderson is proclaimed the “Inventor of Television” by the press in St. Louis. 1927 The movie The Jazz Singer is the first “talkie”. 1927 Radio Owners go to the Government and begged for regulation. The Federal Radio Commission (FRC) was established.

12. GOLDEN AGES OF RADIO, TV AND MOVIES 1928 GE begins regular TV broadcasting. 1930 On July 30 NBC starts its first TV station in NY called W2XBS. 1931 CBS begins regular TV broadcasting of 28 hours per week on W2XAB in NY. Mid 1930s to 1940s Radio shifted from music & local talk to news & drama. 1936 Germany broadcasts the Olympic games in Berlin with a 180-line electronic system.

13. GOLDEN AGES OF RADIO, TV AND MOVIES 1937 Walt Disney produces the first animated feature Snow White. 1941 FCC issued the first commercial TV licenses to 10 stations. Pearl Harbor attack is reported by radio. 1944 The American Broadcasting Company (ABC) is created from the breakup of NBC. 1947 CBS and NBC begin first newscasts.

14. GOLDEN AGES OF RADIO, TV AND MOVIES 1948 Cable television is born. FCC ordered a freeze that prevented any new TV channels from being authorized beyond the existing 100 stations, until technical interference and color TV compatibility problems were resolved. 1949 Harry Truman’s Inauguration is the first televised. 1952 The FCC lifts the freeze on licensing new TV channels. 1954 Color broadcasting is introduced!

15. COLD WAR DECADE 1960s Motion pictures soar!! 1960 Olympic games are first televised. 1962 Paul Baran of the RAND Corporation (a government agency) was commissioned by the U.S. Air Force to study how it could maintain command and control over its missiles and bombers after a nuclear attack. Baran’s finished document was a packet-switched network…the beginning of the Internet.

16. SOCIAL ISSUES DECADE 1970s TV sitcoms address social issues. 1970 Monday Night Football debuts on television. 1972 The first e-mail program was created by Ray Tomlinson. The “pay TV network” is born as Sterling Manhattan Cable launch Home Box Office (HBO), the first programming service to be delivered nationwide via satellite. 1973 Development begun on the protocol TCP/IP. This new protocol was to allow diverse computer networks to interconnect and communicate with each other.

17. SOCIAL ISSUES DECADE / CABLE TV IS BORN 1976 The first consumer Direct To Home (DTH) Satellite System was created. 1977 First VHS VCR featured a 2-hour recording time. 1980s A revolution in the home-video market took place, through which major releases were made available for home viewing almost immediately after they left theatres. 1985 Microsoft Windows is launched. 1989 Compaq laptop computer is launched.

18. DIGITAL DECADE 1992 Internet Society is chartered and the World-Wide Web is released. 1993 Internet services are created: directory and database services (by AT&T), registration services (by Network Solutions Inc.) and information services (by Geeral Atomics). 1994 DIRECTV is launched. Pizza Hut offers ordering on its Web page.

19. DIGITAL DECADE 1995 Microsoft Internet Explorer is launched. Amazon.com launches online shipping. 139 cable programming services are available nationwide. 1997 Bill Clinton’s Inauguration is live on the Internet.

20. AGE OF MEDIA CONVERGENCE 2000s Having your own blog becomes hip. 2001 9/11 Attacks are reported immediately through multimedia. iPod and MP3 format compressed digital files debut. 2002 Satellite radio is launched. 2003 iTunes online music store begins. A new U.S. law creates a kids-safe “dot-kids” domain (kids.us) to be implemented.

21. AGE OF MEDIA CONVERGENCE Mid 2003 DVD rentals top those of VHS videotape. Many major studios stop creating VHS versions of their films and major retail stores stop selling VHS version releases. 2004 60,000,000 web sites 2006 Citizen journalists record events on cellular cameras and technology. 2007 Presidential debates on YouTube. 2008 Blu-ray wins battle over HD-DVD.

22. BUDDHIST SCRIPTURE FIRST PRINTED- 868 The Diamond Sutra is the world's earliest dated printed book.

23. GUTTENBERG PRINTS BIBLE WITH MOVEABLE TYPE- 1452 In 1440, Johann Guttenberg brings together paper, oil-based ink and wood carved letters (later medal letters) to print books. 1452, Guttenberg's Bible was published becoming the first book to be published in volume.

24. 1 ST SUCCESSFUL PHOTO BY JOSEPH NIEPCE- 1827

25. FIRST TYPEWRITER INVENTED - 1867 Tools for recording the written word.

26. THOMAS EDISON INVENTS PHONOGRAPH - 1876

27. JOSEPH PULITZER BUYS NEW YORK BASED NEWSPAPER - 1883

28. MARCONI DEMONSTRATED THE WIRELESS TELEGRAPH - 1901 Able to send the letter S from England to Canada

29. THE TITANIC SINKS - 1912

30. WORLD WAR I BEGINS - 1917

31. RCA FOUNDED - 1919 1920, the first commercial radio broadcast is made by KDKA, Pittsburg. Radio is acclaimed as the newest form of entertainment for the home in 1920. Football games were being broadcast. Radio programming was up to 3 hours a day. President Coolidge’s speech could be heard coast to coast.

32. ERNST ALEXANDERSON PROCLAIMED INVENTOR OF TV - 1926

33. FIRST OLYMPIC GAMES BROADCAST ON TV BERLIN, GERMANY - 1936

34. WAR OF THE WORLDS RADIO BROADCAST BY ORSON WELLS - 1938 People thought there was an actual Martian invasion. FCC (FRC)

35. WORLD WAR II BEGINS - 1941

36. ABC FOUNDED FROM SALE OF NBC - 1944

37. COLOR BROADCASTING INTRODUCED - 1954

38. SOVIET UNION LAUNCHES SPUTNIK - 1957

39. JFK ELECTED PRESIDENT - 1960 How did TV help JFK with the election?

40. NEIL ARMSTRONG STEPS FOOT ON THE MOON - 1969

41. MTV FIRST AIRS - 1981 What was the first music video MTV aired on August 1, 1981? http://www.dailymotion.com/video/x19cbz_the-buggles-video-killed-the- radio_music

42. APPLE COMPUTER LAUNCHES MACINTOSH - 1984

43. COMPACT DISC SALES SURPASS VINYL - 1988

44. WWW BEGINS - 1992

45. DIRECT TV SATELLITE LAUNCHED - 1994

46. BLOCKBUSTER ADOPTS DVD AS STANDARD - 1998

47. TIVO INTRODUCED - 1999 What would you do without your DVR?

48. YOUTUBE LAUNCHED - 2002

49. IPHONE INTRODUCED - 2007

50. BARNES & NOBLE INTRODUCE THE NOOK - 2009