1. Globalisation Dyson Ltd Simon Saunders

2. [1][2][3][4]

3. Globalisation Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. BBC GCSE Bitesize [5]

4. Routemap Globalisation Dyson Ltd Background Business Figures Market Share Dyson Globalisation Challenges Advantages The Future

5. Dyson Background British Technology Company Headquarters; Malmesbury, Wiltshire, UK Founded 1993; Sir James Dyson Renowned for Vacuum Technology Now develop hand dryers, fans and motors Focus on Innovation and Invention [7][8][9][10]

6. Dyson Business Figures 4,545 employees globally 1/3 Dyson employees are engineers or scientists 5 Subsidiaries birthed from Dyson UK 2013 Dyson UK Turnover; £246 500 000 2013 Dyson UK Net Tangible Assets; £209 100 000 [8][11][12]

7. Dyson Market Share UK Vacuum Cleaner Market: 2008; 22% share 2010; 40% share By 2010 according to Gfk: market leader in the US, Canada, Australia, France, Belgium, Spain, Switzerland, Ireland and New Zealand. Desktop Fan Market: Dyson Air Multiplier 64% Market Share in Australia [13][14]

8. Dyson Globalisation Dyson Australia Dyson Canada Dyson USA Dyson UK Dyson Malaysia Dyson Singapore

9. Globalisation Challenges [15]

10. Globalisation Challenges 1993: Dyson founded Malmesbury, Wiltshire ‘Renaissance of British Industry’ – ‘Champion’ 2002: Production relocated to Malaysia 800 semi-skilled UK assembly workers lost their jobs Accusations of hypocrisy levelled against James Dyson by workers and Trade Unions [16][17]

11. Globalisation Drivers [18 – Alexa Kirkaldy]

12. Dyson Globalisation Advantages UK worker: £9 per hour Malaysian worker: £3 per hour UK office rent: £114 sq m a year Malaysia office rent: £38 sq m a year Dyson components sourced in south-east Asia Legislature less strict (e.g. easier planning permission) Overall production costs have fallen by 30 per cent. Improved global transport links Access to booming East Asian markets [19]

13. Global Opportunities Ability to reach a much larger market Understand foreign markets; targeted marketing schemes US; $20m advertising investment 2005 Rapid increase in sales in new markets [19][20]

14. The Future Continue to be aggressive in increasing market shares overseas Target latest emerging markets; China, India Keep Dyson UK focus on core competency of innovation and invention 2014; Dyson is doubling the number of engineers and scientists at its R&D centre in the UK. Continue being a market pioneer [21]

15. Globalisation means that for a high-wage, developed economy like Britain's to compete we need to focus our efforts on the highly skilled, added-value sectors such as advanced manufacturing, creative industries, engineering and even financial services. Lucy Powell MP Manchester Central [22][23][24]

16. Questions

17. Dyson Ltd “Like everyone we get frustrated by products that don’t work properly. As design engineers we do something about it. We’re all about invention and improvement.” [6]

18. References 1.http://anelynlovera.wikispaces.com/Summary1+Globalization 2.http://www.koreantopnews.com/Culture/mcdonalds-brings-quarter-pounder-to-korea-/http://www.koreantopnews.com/Culture/mcdonalds-brings-quarter-pounder-to-korea-/ 3.http://www.dailymail.co.uk/news/article-2332652/Beyonce-H-Ms-Bangladesh-sweatshop-scandal-employees-forced-work-days-end-face-sexual- abuse-child-labour-rife.html 4.https://www.google.co.uk/search?q=globalization&rlz=1C1KMZB_enGB521GB527&espv=2&source=lnms&tbm=isch&sa=X&ei=M0xrVP- aF7eHsQTyxoC4Dw&ved=0CAYQ_AUoAQ&biw=1366&bih=624#tbm=isch&q=shocking+sweat+shop&facrc=_&imgdii=_&imgrc=iu4RNxFdgcgKTM %253A%3BwSKG3t9JxXJcxM%3Bhttps%253A%252F%252Futstatic.a.cdnify.io%252Fwp-content%252Fuploads%252F2013%252F08%252Fnike- factory-sweatshop.jpg%3Bhttp%253A%252F%252Fwww.reddit.com%252Fr%252Fassassinscirclejerk%252F%3B2000%3B1289 5.http://www.bbc.co.uk/schools/gcsebitesize/geography/globalisation/globalisation_rev1.shtmlhttp://www.bbc.co.uk/schools/gcsebitesize/geography/globalisation/globalisation_rev1.shtml 6.http://www.dyson.co.uk/community/aboutdyson.aspxhttp://www.dyson.co.uk/community/aboutdyson.aspx 7.http://careers.dyson.com/about/default.aspxhttp://careers.dyson.com/about/default.aspx 8.http://www.careers.dyson.com/about/default.aspx?panel=whereWeArehttp://www.careers.dyson.com/about/default.aspx?panel=whereWeAre 9.http://en.wikipedia.org/wiki/Dyson_(company)http://en.wikipedia.org/wiki/Dyson_(company) 10.http://businesscasestudies.co.uk/dyson/innovation-research-and-development/investments.html#axzz3JQVVz6Yihttp://businesscasestudies.co.uk/dyson/innovation-research-and-development/investments.html#axzz3JQVVz6Yi 11.https://fame2.bvdep.com/version-2014108/Report.serv?_CID=63&context=VBYV7DXGVFTDBW0&SeqNr=1https://fame2.bvdep.com/version-2014108/Report.serv?_CID=63&context=VBYV7DXGVFTDBW0&SeqNr=1 12.https://fame2.bvdep.com/version- 2014108/Report.serv?_CID=250&context=VBYV7DXGVFTDBW0&recordbvdliensid=GBC03772814&Display=PopupCustom&VolatileResolution=13 49x667&format=_defaulthttps://fame2.bvdep.com/version- 2014108/Report.serv?_CID=250&context=VBYV7DXGVFTDBW0&recordbvdliensid=GBC03772814&Display=PopupCustom&VolatileResolution=13 49x667&format=_default 13.http://www.theguardian.com/business/2010/may/26/dyson-profits-risehttp://www.theguardian.com/business/2010/may/26/dyson-profits-rise 14.Hollensen, Svend; Global Marketing http://www.academia.edu/4371158/Global_Marketinghttp://www.academia.edu/4371158/Global_Marketing 15.http://www.dailymail.co.uk/news/article-98618/800-jobs-axed-Dyson-moves-Far-East.htmlhttp://www.dailymail.co.uk/news/article-98618/800-jobs-axed-Dyson-moves-Far-East.html 16.http://www.geographyinthenews.rgs.org/news/article/?id=331http://www.geographyinthenews.rgs.org/news/article/?id=331 17.http://www.amedev.com.my/showcase-6.aspxhttp://www.amedev.com.my/showcase-6.aspx 18.Alexa Kirkaldy - Supply Chain Management Lecture 5 – Globalisation Warwick Manufacturing Group 19.http://www.geographyinthenews.rgs.org/news/article/?id=331http://www.geographyinthenews.rgs.org/news/article/?id=331 20.http://thisoldapt.tumblr.com/post/82905419458/toa-spring-cleaning-review-hoover-air-cordlesshttp://thisoldapt.tumblr.com/post/82905419458/toa-spring-cleaning-review-hoover-air-cordless 21.http://www.careers.dyson.com/rdd/default.aspxhttp://www.careers.dyson.com/rdd/default.aspx 22.http://www.theguardian.com/politics/2014/nov/14/lucy-powell-mancunian-streetfighter-taking-key-role-labour-campaignhttp://www.theguardian.com/politics/2014/nov/14/lucy-powell-mancunian-streetfighter-taking-key-role-labour-campaign 23.http://arts.brighton.ac.uk/study/humanities-politics-philosophy-history/globalisationhttp://arts.brighton.ac.uk/study/humanities-politics-philosophy-history/globalisation 24.http://www.theguardian.com/politics/blog/2008/sep/12/education.labour