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Best use of Direct Marketing Door to Door / One to One SAY NO TO PLASTIC Campaign.

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Presentation on theme: "Best use of Direct Marketing Door to Door / One to One SAY NO TO PLASTIC Campaign."— Presentation transcript:

1 Best use of Direct Marketing Door to Door / One to One SAY NO TO PLASTIC Campaign

2 2 The need to focus on Direct marketing in Rural India stemmed from our far reaching distribution network 10000 + advisors PARTNERS 82 Co-op Bank 15 Broker 1 Bancassurance

3 Insurance doesn’t open doors but Social Causes do 3 Social cause – Environment is getting increasingly polluted and it is up to man to PROTECT nature. So let’s talk PROTECTION PROTECTION of environment PROTECTION of environment PROTECTION of LIFE PROTECTION of LIFE

4 We went Door to Door marketing the cause and us 4 1,00,000+ households 60000+ people 4% conversion 11.08 cr business 28 per lead 24 Times ROI ACTIVITY METRICS

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7 Thank you for SAYING NO TO PLASTIC 7


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