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Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language.

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Presentation on theme: "Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language."— Presentation transcript:

1 Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters(kerning).

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3 Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography uses fonts of type (typefaces). These can be physical or digital. A defining feature of a typeface is that characters can be repeated identically each time they are used. In modern times, typography has been put into motion—in film, television and online broadcasts—to add emotion to mass communication. Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, clerical workers, and anyone else who arranges type for a product or communication.

4 Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and anyone with a personal computer.

5 to convey. Typography is the design of typefaces and the use of those typefaces to design the layout of text on a surface. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readability. Typefaces and typographic designs are selected to express the message the designer wants to convey. Typography is the design of typefaces and the use of those typefaces to design the layout of text on a surface. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readability. Typefaces and typographic designs are selected to express the message the designer wants to convey. Typography is the design of typefaces and the use of those typefaces to design the layout of text on a surface. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readability. Typefaces and typographic designs are selected to express the message the designer wants to convey. Typography is the design of typefaces and the use of those typefaces to design the layout of text on a surface. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readability. Typefaces and typographic designs are selected to express the message the designer wants to convey. Typography is the design of typefaces and the use of those typefaces to design the layout of text on a surface. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readability. Typefaces and typographic designs are selected to express the message the designer wants to convey. Typography is the design of typefaces and the use of those typefaces to design the layout of text on a surface. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readability. Typefaces and typographic designs are selected to express the message the designer wants

6 Typography is the design of typefaces and the use of those typefaces to design the layout of text on a surface. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readability. Typefaces and typographic designs are selected to express the message the designer wants to convey. Ty p o g r a p h y is the d es ig n o f t y p e f ac es a nd the us e o f thos e t y p e f ac es t o d es ig n the l a y o u t o f t e xt o n a s urf ac e. The t y p e d es ig ne r c o ns i d e rs ge o me t r y a nd s p ac e a r o und the t y p o g r a p hi c l e t t e rf o rms. Us u a l ly this is t o p r o mo t e r e ad a b i li t y. Ty p e f ac es a nd t y p o g r a p hi c d es ig ns a r e s e l e c t e d t o e xp r ess the mess age the d es ig ne r wa n ts t o c o n v e y. Typography is the design of typefaces and the use of those typefaces to design the layout of text on a surface. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readability. Typefaces and typographic designs are selected to express the message the designer wants to convey.

7 Typography is the design of typefaces and the use of those typefaces to design the layout of text on a surface. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readability. Typefaces and typographic designs are selected to express the message the designer wants to convey. Typography is the design of typefaces and the use of those typefaces to design the layout of text on a surface. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readability. Typefaces and typographic designs are selected to express the message the designer wants to convey. TypographyTypography is the design of typefaces and the use of those typefaces to design the layout of text on a surface. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readablity. Typefaces and typographic designs are selected to express the message the designer wants to convey.

8 Typography is the design of typefaces and the use of those typefaces to design the layout of t e x to nas u r f a c e. The type designer considers geometry and space around the typographic letterforms. Usually this is to promote readability. Typefaces and typographic designs are selected to express the message th e d e s ig ne r wants to convey. T p ytyt og r a p h y i s t h e d e g sisi n o f y p e f a c e s anan d t h e u s e o f t h o s e ty p e f a c e s

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27 Calligraphy (from Ancient Greek: κάλλος kallos "beauty" and γραφή graphẽ "writing") is a visual art related to writing. It is the design and execution of lettering with a broad tip instrument or brush in one stroke (as opposed to built up lettering, in which the letters are drawn). Modern calligraphy ranges from functional inscriptions and designs to fine-art pieces where the letters may or may not be legible. Classical calligraphy differs from typography and non-classical hand-lettering, though a calligrapher may practice both.

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46 Terry Jones I-D Magazine-

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